Execute the merchandising and marketing strategies across email, SMS, and website to achieve revenue, engagement, and list health goals. Email Responsibilities- Developing a merchandising strategy (product & content) through coordination with planning, buying, performance marketing, content, dev, and leadership teams.- Creation and execution of high-level sending, scheduling and delivery strategy for blast and lifecycle marketing emails.- Project manage a team of 8 designers and editors to produce blast emails (3x per week) via creative briefs, sent to a list of over 1.5M subscribers.- A/B Testing in Blast & Flow with clear reporting follow-up (hypothesis, results, and actions)- Company-wide reports sent 3x per week detailing KPIs and performance narratives of each blast email + monthly presentations detailing blast and flow KPIs. - Co-develop reports in business intelligence software to increase reporting efficiency and company visibility for owned channels.Website Responsibilities- Project manager of sitewide promotions & sale events (clearance, sales, Cyber Week, holiday gift pages).- Leader for tight alignment with planning, buying, and product marketing team for key site-wide events and promotions.- Daily owner of user experience from sessions from email and SMS channels. SMS Responsibilities- Launched the new SMS channel from ground-up, in collaboration with brand marketing and production teams.- Own lifecycle and blast messages across SMS channel, including A/B testing of new strategies.- Monthly reporting on KPIs and narratives behind each message delivered.

Senior buyer for Everyday Carry (bags, tools, wallets, men's accessories) and Outdoor categories• Establish and nurture over 200 existing brand partnerships, including growing exclusive product offering• Partner with the planning team to construct and manage a category of business to seasonal financial targets• Actively manage departmental OTB to hit sales, receipts, margin and inventory goals• Strategically scout new vendors & styles to support key product strategies• React to in-season sales trends to optimize results• Build and maintain strong relationships across the company• Work with Creative Services teams to produce events of high marketing, storytelling & sales power across all of our channels

• Work directly with Chief Merchandising Officer to execute Global Email and Promotion strategy• Generate and execute ideas to personalize the Huckberry email• Coordinate and direct a team of designers and editors to execute the final email product• Evolve processes and cross-team efficiency to get ahead, allowing for growth of email channel• Merchandise weekly e-mails to hit revenue and click-through goals based on data, seasonality, newness, and opportunity size• Selecting appropriate landing page for all emails and promo spots on the site• Daily execution and sign off of all emails• Work with buyers across all categories to position and market new storytelling initiatives (ex. Shop the Look, Buyers Picks, etc)• Analyze email performance and provide ongoing feedback to Creative, Marketing and Merchandising teams

Assistant Buyer for outdoor gear, everyday carry, and watch goods.

Take and solve customer inquiries over email, chat, and phone.Efficiently tackle problems for customers with deliveries, transactions, or website.

In charge of ensuring high-quality curation, community moderation, social media growth, and assisting in growing average monthly active users on the site.Highlights:- Pursued growth of Monthly Active Users through relentless community engagement, growth experiments, and submission of rich articles.- Moderated over 5,000 submitted pieces of content, ensuring quality and value over one year of work with the team.- Grew 2 Twitter accounts (by 400.73% and 72.6%) via 6-month optimization campaign.

NoteBowl is a social learning platform for higher education that puts courses and the campus community into one place.I created, managed, & executed all digital/traditional marketing & sales tactics helping the company acquire its first customers and revenue. Highlights:- Constructed entire sales process; its results: traction leading to over 600k of investment.- Prospected, contacted, secured, and maintained relationships with over 100 accounts.- Wrote and designed ZenDesk Support center, which resulted in a drastic lowering of support tickets.- Wrote and sent internal messages through Intercom to create relationships with users and send product messaging.- Interfaced directly with users and prospects for product development and user happiness.-Constructed social media presence optimized for lead generation and brand awareness.-Ran a drip email sales campaign acquiring NoteBowl's early beta users.-Never failed to exceed the monthly quota for product demos and acquisition of new users.