Field Marketing Manager
Greater San Diego Area
The FMM is the curator of the KIND Brand in their assigned region.Essential Functions and Responsibilities• Recruit, manage and motivate a small team of KIND Brand Ambassadors• Research, coordinate and host marketing events relevant to the brand and to the region, partnering with likeminded companies• Seed and develop relationships with market influencers, ultimately leading to increased brand visibility• Strategic coordination and execution of sampling initiatives, reaching consumers where they live, work, play and shop• Manage KIND’s mobile marketing vehicle, leveraging this asset to deliver the KIND experience to consumers• Development of strategic programming, resulting in increased brand trial and visibility• Collaboration with sales team to determine market level goals, utilizing strategic marketing initiatives to achieve said goals• Assess and negotiate local media opportunities• Communication of success stories, key learning’s and other activities to marketing and sales management• Timely planning and reporting• Budget tracking and compliance• Do unexpected acts of KINDness for othersSince its founding in 2004, KIND® has been on a mission to make the world a little kinder one snack and one act at a time. KIND was born out of our founder’s desire to create a snack that was delicious and nutritious, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category. Today, KIND has a family of snacks that offer solutions for a variety of different occasions, inspiring consumers to “LIVE KIND. every day.™”