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Professional with proven success leading and delivering results for Fortune 500 global clients in the sport and entertainment sponsorship industry. Expertise and experience in writing contract SOW’s and negotiations, leading teams, managing seven-figure budgets, talent buying & influencer marketing, production, creative strategy, athlete sales and marketing, business development, social media strategy, social listening, paid social, copywriting and community management.
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Director, Partnership ConsultingGmr Marketing May 2024 - PresentNew Berlin, Wi, Us -
Director, Partnership Marketing & Business DevelopmentWasserman Aug 2022 - Jan 2024Los Angeles, California, UsThe Athlete Exchange at Wasserman is a one-stop-shop for branded content programs (executed with brands, agencies, properties, etc.) with athletes and influencers. We specialize in program & creative strategy, talent strategy & procurement, social media strategy, sponsorship consulting, production, paid media and reporting. -
Managing Account Supervisor Of Sports, Influencer & TalentKetchum May 2021 - Jul 2022New York City, New York, UsClients: Gillette, Champion Petfoods, Husqvarna, Kimberly Clark, among others. -
Account Supervisor Of Sports, Influencer & TalentKetchum Jun 2019 - Apr 2021New York City, New York, UsClients: Gillette, Ruffles (Frito-Lay), Chex Mix (General Mills), Viva (Kimberly Clark), among others. -
Senior Manager Of Sponsorships, Social & Influencer StrategyMktg Nov 2018 - May 2019New York, Ny, UsClient Portfolio: IBM, AT&T, Sunoco, Liberty Mutual, NFL Extra Points Card, AIG, MARS, FedEx and othersEvent & Property Experience: Super Bowl, NASCAR, The Daytona 500, the Masters, Wimbledon, French Open, Australian Open, US Open (tennis and golf), The Tony Awards, The GRAMMYs, NFL, NBA, MLS & US Soccer, NCAA, Pebble Beach ResortsAwards and Recognition:Speaker - Event Marketer, Chicago, 2017 - "How to Live Wire an Influencer Event for Max Social Media Impact"Won "Best Use of Digital Influencers in a Social Media Campaign" at Cynopsis Awards over MTV, Viacom, Nickelodeon and Turner Sports in 2017 -
Manager Of Sponsorships, Social & Influencer StrategyMktg May 2017 - Nov 2018New York, Ny, Us -
Associate Of Sponsorships, Social & Influencer StrategyMktg Dec 2015 - Apr 2017New York, Ny, Us -
Social Media CoordinatorMktg Oct 2014 - Nov 2015New York, Ny, Us -
Marketing And Promotions CoordinatorPenn State University Aug 2013 - Sep 2014University Park, Pa, Us• Responsible for planning, organizing and implementing marketing strategies to strengthen the Penn State Men’s Basketball, Baseball and Men’s Soccer team’s brand awareness• Built marketing and ticketing plans for Penn State Baseball to improve the overall fan experience which increased game attendance by 5% and grew student season ticket sales by 29% this year compared to last year• Assisted in the creation of "The Process" which is a web series for Penn State Baseball generating over 53,000 views on YouTube through promoting on Facebook and Twitter• Recruited, hired and managed a group of over 30 interns to implement promotions inside of and around athletic events
Logan James Skills
Logan James Education Details
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Penn State UniversityMarketing -
Penn State UniversityAdvertising
Frequently Asked Questions about Logan James
What company does Logan James work for?
Logan James works for Gmr Marketing
What is Logan James's role at the current company?
Logan James's current role is Director, Partnership Consulting | PHI & NYC.
What is Logan James's email address?
Logan James's email address is lo****@****hum.com
What is Logan James's direct phone number?
Logan James's direct phone number is +157041*****
What schools did Logan James attend?
Logan James attended Penn State University, Penn State University.
What skills is Logan James known for?
Logan James has skills like Social Media, Social Media Marketing, Event Planning, Marketing Strategy, Public Relations, Marketing, Marketing Communications, Facebook, Event Management, Sports Marketing, Microsoft Office, Public Speaking.
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