Logo is a distinct visual element that represents an organization, company, publication, product, idea or a service. It is an important element that communicates the philosophy of an organization in a compact form. And it provides a visual identity, a face to the organization to recognize and recollect. The logo is pleasing designed with an objective to provide a good visual appearance. It is important that the reproduction of logo must be consistent across mediums to maintain the logical visual identity. And for the logo to be registered and memorable its usage needs to be standardized. The design guidelines provided to ensure its proper usage.The simple guidelines will help standard the visual representation and application of the logo. This information is especially for the persons involved in the communication and reproduction of the logo.