Ho Suk Choi Email & Phone Number

대한민국 서울

• Led and developed marketing projects for several client such as Samsung, SK Hynix, Netflix, Blizzard, Nepa, Adidas, etc
• Set up the several start-up companies in Indonesia & Korea
• Feasibility study for IT, electronic and automotive industry in Korea (request from Thailand)
• Feasibility study for Indonesia credit card market (request from Interbrand Seoul)
• Market research for Korea IT market and set up the new company in Korea (JobCTRL, IT company from Hungary)

• Identify the market, develop the regional marketing strategy based on corporate level strategy
• Set AOP (Annual Operational Plans), QXR (Quarterly business review) process and follow up
• Develop/lead methods of regional marketing & operations: implement planning process and procedure
• Deliver predictable operation and financial performance

• Manage and control all marketing planning processes are aligned with the corporate strategy
• Marketing and Business planning management (Monthly, Quarterly & Annually)
• Lead and drive all components of business planning & marketing strategy
• Brand marketing, Product Portfolio & Profitability management
• Management of import/export marketing strategy and partner relations

• Drive the strategic business & marketing planning process, ensuring all components are high quality and completed on-time and in-full
• Lead the development and adherence to company planning guidelines for marketing & trade
• Ensure that clear KPI were set for marketing and trade programmes, and track ongoing result
• Continuously seek ways to enhance both the efficiency and effectiveness of BAT Korea’s EMF (Effective Market Focus) & WoM (Way of Marketing) process
• Coordinate and manage regional & global requests for information in relation to BAT Korea’s business plan
• Challenge the business with recommendations as to how it can improve business performance, enhancing both its efficiency and effectiveness

Korea

• Ensure all marketing activities and plans have sufficient lead-times built in to enable effective pre-planning and preparation prior to deployment
• Define and implement annual company business planning process within the organization, aligning with finance, and corporate strategy and planning
• Engage participants and prepare for all marketing planning process, design workshops where appropriate, define respective participants, agenda, objectives, inputs, expected outputs, roles and responsibilities and.
• Develop and Implement marketing & sales strategies for global market

Korea

• Manage marketing projects for both corporate and business level
• Develop and implement marketing strategies for global market
• Provide and manage market sensing data & marketing action plan
• Work with Consulting Company as a key and influential member for marketing projects

Korea

• Identify and develop marketing strategies and driving strategic marketing team
• Responsible for public relations and advertising to raise corporate branding awareness
• Develop partner strategy, policy, and programs from business perspective
• Work with accounts as a key influential member in the accounts business planning
• Drive local level forum/events & PR with marketing team