International Business Manager
Current• Directly Reported to CEO; responsible for project’s budget control and monitoring P/L performance, coordinating implementation of corrective actions when necessary• Set direction, perform A/B tests and data analysis on stores’ sales and Digital Marketing; and work cross functionally with other department (Logistics, Digital Marketing, Merchandisers, and Accounting.) • Made suggestions, adjustments and data-driven decisions based on data analysis conclusion.• Monitored and arrange resources such as inventory and marketing budget for online selling platforms such TaoBao, Amazon, eBay, Lazada and etc.• Coordinated and monitored the KPI, performance and contents with agencies on online advertising projects(China);