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Managing product management of Samsung appliances

• Handle sales & marketing activities in the Qatar & UAE.• Market analysis to fix sales budgets & product strategy to achieve the set profit targets.• Business Planning with Distributors & Key Retailers in the region.• Develop MARCOM for new and existing products.

• Participate in Product Development process along with Toshiba Design Teams at HQ. • Brief, finalize and oversee the execution of marketing plans with the marketing and PR teams.• Business Planning & negotiating with Distributors & Key Retailers in the region.•Devising the product pricing structure and reviewing the same at regular intervals with multiple objectives of Sell-Out targets/ competition price movements/ achievement of market share in a specific category or market wide.•Analyze GFK / IDC data to identify products gaps, market trends & set volume targets for each country / category.•Conduct PSI analysis with sales teams and distributors to maximize sales and accurate forecasting.•Achieve volume, revenue and profit targets in allotted segments with strict adherence to Days of Inventory (DoI).•Respond to Tenders with product-price proposals and actively participating at pre-sales meetings with clients.•Create and deliver product trainings/ presentations/ collaterals for sales teams and partners.Achievements• Successfully launched the Ultra Premium Kirabook in MEA region with complete retail enablement and marketing campaign. • Played an instrumental role to increase B2B turnover by 400%. By introducing market specific SKUs with the help of Voice of Customer surveys (VoC).• Delivered training to more than 900 Sales Experts across the region to communicate the values and USPs of Toshiba Products.• Achieved revenue and profit targets for 6 consecutive quarters, helping to win “Presidents Award” for Toshiba Gulf.• Represented the MEA region on the Toshiba Innovation Panel, held in California (USA).• Implemented projects for cost improvements of product by enforcing MoQ for “Built TO Order” products and enforcing minimum lead time discipline to facilitate combined sea shipping.• Launched the “Toshiba Loyalty Program” in South Africa & “Go Africa” dealer program in East and West Africa.

• To achieve targeted Net Sales Value and margins in allotted markets and product groups.• Identifying the need for a product in the market, and suggesting it to the sourcing team.• Assist in product development process and achieve new product launch objectives.• Competition Price Review, Retail audits, marketing activity support for responsible markets.• Work on Product photography, packaging & user manuals as per the Brand and Communication guidelines. • Liaise with agency during category packaging projects and ATL – BTL campaigns.• Sales Team, Merchandisers & Demo personnel training.• Preparation of annual marketing budgets, allocation to different product promotions and maintaining the budgets.• Liaise with sales team to draw up special promotions at key retail points, achieve targets on various fronts i.e. by country, category and customer

• Responsible for marketing activities in 37 countries. Addressing the needs of advertising, both ATL & BTL, Brand positioning and market intelligence.• Preparation of annual marketing budgets, allocation to different product promotions and maintaining the budgets.• Conceptualizing and executing New Product launches.• Draw up advertisement campaigns / POP material requirements, presenting the ideas to partner factories and getting the budgets approved. • Arranging key events like participation in Exhibitions, Product Training sessions and Annual Distributors Conference.• Designing and distributing POP materials to all the countries and ensuring optimum usage of the same.• Keep a constant check on sales performance of key territories, identifying the reasons for high/low sales growth. Taking appropriate steps for better results. • Approving the campaigns and marketing activities done by distributors in their country.• Planning and arranging incentive trips / schemes for distributors and dealer salesman.• Creation of the new Hitachi ME website and content updating.• Traveling to overseas markets for business development, product presentations & factory visits.• As Account Manager for Kuwait and Kenya, handled the sales of Refrigerators, Washing Machines, Room Air-conditioners and TVs in the country,

• Coordinating marketing activities with Nokia, Sony Ericsson and Samsung.• Planning and getting the budgets approved from the manufacturers for the ad campaigns & events.• Brief the advertising and PR agencies about the upcoming promotions / campaigns, get the artworks done for newspaper ads and POP materials. Also identify and source the promotional gift items for the concerned campaigns.• Identify and negotiate with different mediums of advertising like newspapers, radio, magazines, cinema halls, outdoors, radio etc. • Regularly visiting the Valushops and Cellucom outlets to ensure proper merchandising.• Drawing incentive plans for retail staff, regular monitoring and ensuring maximum sales at minimum costs.• Giving presentations to manufacturers and prospective partners to extend the product range.• Devising and executing Loyalty Programs for Dealers / Channel partners in GCC and East Africa