Planned project timelines with team for feasible delivery to design teamsManaged UI/UX team, provided guidance, and solved blockersImproved design processes for better efficiency and ensured timely delivery to stakeholders, POs, and developers.

Contributed as a main designer in IBM Design Thinking Workshop for Digital Factory program at DSTALed Design System creation, served as Art Director for flagship product PencilV LMS, and conducted UX researchMentored, trained, and hired junior designers while working in cross-functional teams and agile environments.

Worked on branding and identity projects for government and private sector clientsDesigned personas worksheets and facilitated design thinking workshops for childrenResearched and analyzed design methodologies to create a "Localized Design Sprint" proposal for business use.

Managed and coordinated with various professionals to execute 1 local and 6 overseas exhibitions with streamlined processesImproved CX during exhibitions by projecting a strong professional image and gaining more exposure and attention.

Built strong brand identity through marketing materials, merchandise, and physical space designSpearheaded marketing projects, including website redesign, product videos, and improved corporate identity, and directed marketing teamsRevamped website, corporate gifts, apparel, and product videos to align with corporate identity for use across marketing platforms.

Developed and launched a new product from ideation to implementation, including branding, packaging design, and marketing materialsDirected the art direction and brand identity for the product, ensuring consistent visual language across all touchpointsDesigned product packaging and website to provide a seamless user experience and elevate the product's marketability.

Art directed and illustrated game assets, ensuring quality and timely deliveryProduced cross-platform marketing materials, resulting in increased downloadsIdeated, prototyped, and launched 4 mobile games, with 2 generating revenue and 1 receiving a 5-star review on CNET.

Contributed to ideation phase of product packaging, lighter sleeve design, headphone vent grille pattern design, and website UI designIntroduced a new art style to the team and produced concept art for various deliverablesIdeated and illustrated numerous lighter sleeve designs, 10 of which were chosen to be reproduced and delivered 5 series of illustrations.