Loïc Brohard Email & Phone Number

London, Gb

London, United Kingdom

Reporting to Sony Europe Corporate Planning & Control Vice President European Head of In-County Controlling at Sony Europe Limited, based in Weybridge, UK.Leading a team of 35+ business controllers, sitting in 14 different locations in Europe, supporting each country sales & marketing management and team. Scope : 2.8 billion euros sales across all European markets covering Sony Consumer Electronic product categories: Televisions, Home Cinema (Home Theatres, Sound Bars, Blu-ray and DVD players, In-Car Receivers & Players), Audio (Headphones, MP3 Players, Wireless Speakers, High-Resolution Audio, Audio Systems, Voice Recorders, Boomboxes, Radios and Portable CD players), Cameras, Video Cameras and Smartphones

London, United Kingdom

Reporting to the European Head In-Country Controlling· Overall P&L Planning & Controlling responsibility for Sony UK & Ireland, Sony France and Sony Nordics (annual turnover of 1 billion €); focus on providing business support to local Sales & Marketing teams and Management regarding Sales/Commercial Investments/Margin (products/customers), Fixed Expenses, Advertising & Promotion and Operating Profit· Secure & improve internal control, compliance and governance alongside transparency· Managing a team of 7 across multiple sitesMajor achievements :· Implementation of In-Country Controlling restructuring (headcount reduction of 30%) in the region, manage the transition, set up of the new team, and execution the new ‘ways of working’· Initiative to develop Customer-wise P&L for UK, which has since then been rolled out across all countries Europe and now well established as European standard to drive & maximise profitability· In the forefront of some key initiatives towards process improvement & harmonisation across Europe· Business support to Country management to improve P&L bottom line, and bring all customer-wise P&L profitable

London, United Kingdom

Reporting to the European Head of Planning & Control· Provide all key and core Management Reporting, analysis, financial control and decision making support in a timely and accurate manner (Actual, Budget and Forecast) for overall P&L, Fixed Expenses (500m€) and Advertising & Promotion (120m€)· Direct operational planning & control of central expenses of Sony Europe European functions and HQ· Coordination of Budget and Forecast process in Europe across all countries for fixed expenses and variable expenses (advertising & promotion, logistics, service)· Controlling process optimisation & reengineering, reporting enhancements, and change management· Managing a team of 11 (6 direct reports)Major achievements :· Leading role in "Controlling, Finance & Accounting Europe" transformation project in Sony Europe, for Controlling and Record-to-Report : process re-engineering, design and documentation of standard European core process model; migration of 40 countries & 20 legal entities into a single Sony Europe legal entity and one single ERP SAP Company; shared service centre with a BPO partner· Successful support during the Sales & Marketing 'Shaping Our Future' transformation for planning & reporting matters, including simplification, harmonisation and centralisation of some operational process and reporting· 100mio euro savings in fixed costs as a results of above transformation programs· Sony Europe CFO Award for Outstanding Contribution within European Finance (June 2011)

London, United Kingdom

Reporting to SVP, European CFO· CFO of Sony Marketing Europe division, in charge of the Financial Accounting and Controlling of the P&L (7 Business Groups, 5 billion € Intercompany Sales, 280 million € expenses), Financial Inventory Management & Stock Accounting (130 million € inventory located in 3 European hubs) and Balance Sheet control· Managing a team of 14 (4 direct reports)Major achievements :· In the forefront of some key pan European Planning & Control projects to improve management of the operations (around reliability, efficiency, transparency and performance measurement)· Creation of a Transfer Price calculation tools and database· Several financial operational support on some major Supply Chain & Logistics projects

London, United Kingdom

P&L Controller in charge of Sony Europe B.V.

Amsterdam Area, Netherlands

European Business Controller of Sony Europe B.V. for Audio, Video & Information Technology divisions

Paris Area, France

Paris Area, France

Master, Business School

INSEEC Paris (Institut des Hautes Etudes Economiques et Commerciales)

Dess (Master), Contrôle De Gestion Et Systèmes D’Information (Business Control & Information System)

IAE Institut d'Administration des Entreprises - Université Montpellier II

Summer Session, Business, Management, Marketing, And Related Support Services

New York City, New York

Baccalauréat, Mathematics & Sciences

+ Prépa HEC - Business CPGE - classes préparatoires aux grandes écoles