Chief Strategy Officer
Current
Dec 2020 - Present
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Loïc Mercier Email & Phone Number
Chief Strategy Officer at TBWA Paris
at
TBWA Paris
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Current company
Role
Chief Strategy Officer at TBWA Paris
Location
Greater Paris Metropolitan Region, France
Who is Loïc Mercier? Overview
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Loïc Mercier is listed as Chief Strategy Officer at TBWA Paris at TBWA Paris, based in Greater Paris Metropolitan Region, France. AeroLeads shows a matched LinkedIn profile for Loïc Mercier.
Loïc Mercier previously worked as Chief Strategy Officer at Tbwa Paris and Chief Strategy Officer at Open. Loïc Mercier holds Master, Marketing & Communication from Sup De Pub.
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Email format at TBWA Paris
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TBWA Paris
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Profile bio
About Loïc Mercier
22 years in advertising from both creative and strategic sides, addressing both audiences and individuals for local and international brands.
Listed skills include Advertising, Marketing Strategy, Social Media, Creative Strategy, and 1 others.
Current workplace
Loïc Mercier's current company
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8 roles
Loïc Mercier work experience
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Chief Strategy Officer
Current
Jan 2021 - Present
Chief Strategy Officer Bbdo Paris Group
Bbdo Worldwide
BBDO Paris Group is made of 3 agencies :CLM BBDO / PROXIMITY / BUY BBDOAs the Chief Strategy Officer of the BBDO Paris Group, I manage and coordinate the Brand Planning, Audience Planning and Channel Planning of the group within the 3 agencies.Our ambition is to create inventive and effective communications that make the brands the business and communication center of gravity of their category.Our best weapons are common sense, truth, and a relentless passion to build brands by connecting the industrial vision of advertisers with the human vision of consumers.I also manage the BBDO Paris Group Newsroom, the social media driven editorial department of the group, made of ediorialists, social media strategists, social media managers and webdesigners.Part of my role is to focus the Group on effectiveness.BBDO Paris was named Group of the Year in the French Effie competition in 2015, 2016, 2017 and the fifth European agency at the Euro Effie competition in 2017.Proximity Paris was named Agency of the year in the French Effie competition in 2015, 2016 and 2017.The Group won Effie Awards for many clients : Mercedes (2013 – 2014 – 2016 – 2017), Conforama (2013, 2015, 2016), Voyages-sncf.com (2015), Lu (2016), smart (2016), Wella (2016) and Saint Maclou (two Effies in 2017).Passionate on effectiveness, I was jury member in many Effie competitions (French Effie 2015, Euro Effie 2014 & 2016, Global Effie 2015 & 2016 & 2018).In 2017, I was tutor on behalf on Effie Worldwide for the inaugural Effie competition in Serbia.
Dec 2014 - Dec 2020
Head Of Strategy
Oct 2011 - Dec 2014
Senior Account Planner
Led the strategy for local and international accounts.Local : Nestlé (Perrier, Vittel, San Pellegrino, Valvert, Herta), Ford, WWFInternational : Nestlé Waters (Perrier, Fitness Beverage), Procter & Gamble (Duracell), Europcar
Mar 2006 - Sep 2011
Account Planner
Freelance
Strategic Planning missions for advertising, packaging, design or marketing services agencies
Mar 2005 - Feb 2006
Jan 2003 - Feb 2005
Account Planner
Led the strategic destiny of local brands.Fiat, Leclerc - Manège à bijoux, Brandt, Prisma Presse (Géo, Ca M'intéresse, Télé Loisirs),Accor.
Mar 1999 - Jan 2003
1 education record
Loïc Mercier education
-
Sup De Pub
FAQ
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What company does Loïc Mercier work for?
Loïc Mercier works for TBWA Paris.
What is Loïc Mercier's role at TBWA Paris?
Loïc Mercier is listed as Chief Strategy Officer at TBWA Paris at TBWA Paris.
Where is Loïc Mercier based?
Loïc Mercier is based in Greater Paris Metropolitan Region, France while working with TBWA Paris.
What companies has Loïc Mercier worked for?
Loïc Mercier has worked for Tbwa Paris, Open, Bbdo Worldwide, Proximity Bbdo Paris, and Ogilvy & Mather.
How can I contact Loïc Mercier?
You can use AeroLeads to view verified contact signals for Loïc Mercier at TBWA Paris, including work email, phone, and LinkedIn data when available.
What schools did Loïc Mercier attend?
Loïc Mercier holds Master, Marketing & Communication from Sup De Pub.
What skills is Loïc Mercier known for?
Loïc Mercier is listed with skills including Advertising, Marketing Strategy, Social Media, Creative Strategy, and Integrated Marketing.
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