Loic Robertson Email & Phone Number

Redditch, Birmingham, Gb

Witney, Oxfordshire, Gb

A Board level position accountable for Audley Travel's Global Digital and Marketing strategy. I led a team of 45, located in both the UK and US, to deliver our CRM capability, website UX and conversion optimisation, paid search acquisition, SEO and content production, social media and brand management, PR, marketing communications, advertising, brochure production and direct mail activity.Key achievements:- Played key role in investment in the business by 3i in 2015.- Developed a Digital Transformation strategy which was approved by the investment Board- Successfully led a project to install Salesforce CRM on time and on budget.- Launched our first mobile app on time and under-budget.- Led a team of 45 across multiple markets whilst maintaining Best Companies results each year.- Managed annual global marketing budget of £20m to deliver consistent leads growth and repeat and recommend client growth each year as per budgeted targets.- Won numerous awards including "Best Tour Operator", "Best Luxury Travel Company", "Best Website" each year from Which? Wanderlust, The Telegraph to name a few.

Witney, Oxfordshire, Gb

Promoted to Head of E-Commerce & Systems to include responsibility for our in-house systems development team and our IT support and infrastructure team. As part of the Senior Management Team at Audley, I regularly presented at Board level the latest developments, outline plans and strategy.In addition to managing the on-going development of our websites and digital acquisition, I led a project to review our back office system culminating in a re-write of major sections to improve performance and create a better technical platform for future development.Key achievements:- Played pivotal role in the management buyout with Equistone Partners in 2012.- Significantly improved Paid Search performance increasing CTR from 1.4% to 3.3% whilst maintaining lead quality. - Increased SEO traffic by 102% over 3 years and a new iteration of the website launched in June 2014 which saw a step-change in online conversion and lead generation.

Witney, Oxfordshire, Gb

I was recruited by Audley Travel to establish and lead a new, internal web team. Reporting to the company's founders I worked very closely with the Marketing Manager who was responsible for brand and traditional marketing channels.Key achievements: - Recruited a team of 10 including web developers and content editors.- Delivered 4 iterations of the website using in-house resource and specialist agencies where required (e.g. SEO).- Established a highly successful Google Adwords programme (one of the first in our sector to use this "new" marketing channel!) which helped Audley to grow rapidly and profitably.- Led a project to develop an in-house media assets library to feed the website and client documentation with inspiring imagery.- Won Travolution "Best Tour Operator Website" award 3 years in a row.- Won Wanderlust "Best Website" award 3 times.

Ar

Sales and Marketing for a start-up web design and SEO marketing agency specialising in travel websites. I developed the brand and built an industry reputation for creating highly successful and innovative websites.Key achievements:- Grew sales from £100k to over £1m in 4 years- Developed the brand through exhibitions, speaking events, running workshops for AITO etc- Helped recruit to grow the team from 3 to 16 employees

Responsibility for trade sales, Travel Agent commercial negotiations and Travel Agent training including educational visits.

Management of UK market leading tour operation to Disneyland Paris with team of 30 sales and operations. Areas of responsibility included team management, brochure production, commercial negotiations with Disney and transport partners to secure rates and ongoing promotional marketing activity. Also project-led delivery and implementation of new reservation system to improve efficiency.

Developed a new Austrian Lakes & Mountains product as part of the Bridge Travel Group. Responsible for all contracting, brochure production, product development, travel trade promotion, sales team of 8, customer service. In 1995 launched a new Austrian ski programme.

Pg Diploma, Travel And Tourism

Ba Hons Textile Management, Management

O/A Levels, English, French, Economics