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A highly experienced CMO specialising in Digital Transformation, Digital Marketing, eCommerce and User Experience in the luxury travel sector.At Cruise.co.uk I led a digital transformation project which included the launch of a new online-only, full ecommerce brand delivering £65m of incremental revenue in two and half years. Previously at Audley Travel, I defined and delivered the Digital and Marketing Strategy over almost 15 years - a key factor in growing the business from £15m turnover in 2004 to £412m in 2019. In that time, I recruited and developed a team of over 45 in the UK and US to deliver across all digital and marketing channels including the website, UX optimisation, PPC and multi-channel digital advertising, SEO, CRM.I played a pivotal role in taking the business through a management buyout with Equistone and again in 2015 through a subsequent private equity investment with 3i.Technically-savvy and not afraid to be 'hands-on', I am proficient in leading both digital and traditional marketing campaigns with particular focus on digital marketing and strategy. I am comfortable working and communicating at all levels, from Board to team, and I am especially good at leading and motivating high performance teams.I'm often told I'm genuine, loyal and sociable. I particularly enjoy music (making and listening), alpine skiing and mountain biking.
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Chief Marketing OfficerCruise.Co.Uk Jul 2020 - PresentRedditch, Birmingham, Gb -
Global Director Of Digital & MarketingAudley Travel Jan 2015 - May 2019Witney, Oxfordshire, GbA Board level position accountable for Audley Travel's Global Digital and Marketing strategy. I led a team of 45, located in both the UK and US, to deliver our CRM capability, website UX and conversion optimisation, paid search acquisition, SEO and content production, social media and brand management, PR, marketing communications, advertising, brochure production and direct mail activity.Key achievements:- Played key role in investment in the business by 3i in 2015.- Developed a Digital Transformation strategy which was approved by the investment Board- Successfully led a project to install Salesforce CRM on time and on budget.- Launched our first mobile app on time and under-budget.- Led a team of 45 across multiple markets whilst maintaining Best Companies results each year.- Managed annual global marketing budget of £20m to deliver consistent leads growth and repeat and recommend client growth each year as per budgeted targets.- Won numerous awards including "Best Tour Operator", "Best Luxury Travel Company", "Best Website" each year from Which? Wanderlust, The Telegraph to name a few. -
Head Of E-Commerce & SystemsAudley Travel Jul 2011 - Dec 2014Witney, Oxfordshire, GbPromoted to Head of E-Commerce & Systems to include responsibility for our in-house systems development team and our IT support and infrastructure team. As part of the Senior Management Team at Audley, I regularly presented at Board level the latest developments, outline plans and strategy.In addition to managing the on-going development of our websites and digital acquisition, I led a project to review our back office system culminating in a re-write of major sections to improve performance and create a better technical platform for future development.Key achievements:- Played pivotal role in the management buyout with Equistone Partners in 2012.- Significantly improved Paid Search performance increasing CTR from 1.4% to 3.3% whilst maintaining lead quality. - Increased SEO traffic by 102% over 3 years and a new iteration of the website launched in June 2014 which saw a step-change in online conversion and lead generation.
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E-Commerce ManagerAudley Travel Nov 2004 - Jul 2011Witney, Oxfordshire, GbI was recruited by Audley Travel to establish and lead a new, internal web team. Reporting to the company's founders I worked very closely with the Marketing Manager who was responsible for brand and traditional marketing channels.Key achievements: - Recruited a team of 10 including web developers and content editors.- Delivered 4 iterations of the website using in-house resource and specialist agencies where required (e.g. SEO).- Established a highly successful Google Adwords programme (one of the first in our sector to use this "new" marketing channel!) which helped Audley to grow rapidly and profitably.- Led a project to develop an in-house media assets library to feed the website and client documentation with inspiring imagery.- Won Travolution "Best Tour Operator Website" award 3 years in a row.- Won Wanderlust "Best Website" award 3 times.
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Sales & Marketing DirectorNetizen Jul 2000 - Nov 2004ArSales and Marketing for a start-up web design and SEO marketing agency specialising in travel websites. I developed the brand and built an industry reputation for creating highly successful and innovative websites.Key achievements:- Grew sales from £100k to over £1m in 4 years- Developed the brand through exhibitions, speaking events, running workshops for AITO etc- Helped recruit to grow the team from 3 to 16 employees -
Sales ManagerBridge Travel Jul 1998 - Jul 2000Responsibility for trade sales, Travel Agent commercial negotiations and Travel Agent training including educational visits.
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Product Manager - Disneyland ParisBridge Travel Jul 1996 - Jul 1998Management of UK market leading tour operation to Disneyland Paris with team of 30 sales and operations. Areas of responsibility included team management, brochure production, commercial negotiations with Disney and transport partners to secure rates and ongoing promotional marketing activity. Also project-led delivery and implementation of new reservation system to improve efficiency.
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Product Manager - Austria Lakes & Mountains & SkiBridge Travel - Austria 1991 - 1996Developed a new Austrian Lakes & Mountains product as part of the Bridge Travel Group. Responsible for all contracting, brochure production, product development, travel trade promotion, sales team of 8, customer service. In 1995 launched a new Austrian ski programme.
Loic Robertson Skills
Loic Robertson Education Details
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The University Of ManchesterTravel And Tourism -
University Of LeedsManagement
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Dulwich CollegeEconomics
Frequently Asked Questions about Loic Robertson
What company does Loic Robertson work for?
Loic Robertson works for Cruise.co.uk
What is Loic Robertson's role at the current company?
Loic Robertson's current role is CMO.
What is Loic Robertson's email address?
Loic Robertson's email address is lo****@****vel.com
What is Loic Robertson's direct phone number?
Loic Robertson's direct phone number is +4479171*****
What schools did Loic Robertson attend?
Loic Robertson attended The University Of Manchester, University Of Leeds, Dulwich College.
What are some of Loic Robertson's interests?
Loic Robertson has interest in Web Design, Web Usability, Skiing, Web Technology, Music, Mountain Biking, Family Time, Food, Wine.
What skills is Loic Robertson known for?
Loic Robertson has skills like Google Adwords, Google Analytics, Online Marketing, Ppc, Web Design, Email Marketing, Microsoft Excel, Powerpoint, Photoshop, Web Development, Web Content, Web Analytics.
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