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Experienced Brand Manager with over 10 years of experience in the beauty industry. Proven track record of developing and executing innovative brand strategies that drive growth, managing end-to-end marketing campaigns, and collaborating with cross-functional teams to enhance brand visibility. I also create scroll-stopping, aesthetic UGC for some of my favourite beauty brands. loisjadesteele@gmail.com
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Creative Brand ManagerLumifil®Warrington, Gb
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Junior Brand Manager (Global)Revolution Beauty Apr 2021 - PresentLondon, England, United Kingdom(Includes 1 year of mat leave) -
Freelance CreatorSelf-Employed Feb 2020 - PresentUnited KingdomFreelance beauty copywriter and content creator. I write copy for product information, product packaging, newsletters, press releases, e-commerce, editorial and blog posts (SEO optimised). Clients currently include beauty, lifestyle and travel companies. I also specialise in content marketing and social media strategy. I also create high-quality video and imagery content (filming, editing, photography) for beauty brands.
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Social Media And Content ExecutiveRevolution Beauty Dec 2018 - Feb 2020London, Greater London, United KingdomProud to have worked in this role for the UK's Fastest Growing Beauty Brand (2019). I managed two of our brand’s social media accounts: Revolution Skincare and Revolution PRO. I also planned campaign plans for new product launches; planning content ideas, right through to execution and delivering on socials. Revolution Skincare was handed to me with 18K followers, and by the time I left a year later it had grown organically to a 200k following, with an engaged and loyal skincare community. Revolution PRO also grew from a 160k to 345k following in the same period and underwent a rebranding during this time. - Planning campaigns for product launches - Planning and creating branded content in-house - Briefing in photographers/videographers and sourcing props- Managing and monitoring two brand instagram accounts with a combined following of 545k following (Skincare & PRO)- Writing copy for press releases, product packaging, blog articles, emails, social media etc- Using influencer search + data tools - Working with, and building relationships with influencers / content creators- Using social statistic tools to analyse social growth / opportunities- Working closely with product development team
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Business ManagerThe Estée Lauder Companies Inc. Jun 2017 - Dec 2018London, United Kingdom• Coaching and education. Creating simple yet effective ways to educate and motivate team to set them up for another day of success. Leading team by example. Ensuring all of team are proactive with E-learning and then bringing this to life in store through experience coaching. Teaching artistry skills. Event planning & co-ordination (internal and external). Assisting Education Team in Head Office with training workshops. • Communicating with Buying Team and National Account Manager regarding stock levels. Predicting business stock needs and uplifting based on current customer trends and predications. • Leading and representing the account and brand in all VIP visits from Global teams. • Analysis of data (profile sheets/NPD data). Producing weekly competitor reports. • Building & maintaining excellent relationships with store management and suppliers. -
Uk Pro ArtistThe Estée Lauder Companies Inc. May 2017 - Dec 2018London, United KingdomPart of the Global Artistry Team – supporting at both in-store and external press events, supporting as a makeup-artist for influencers/VIP’s, teaching artistry skills in training sessions, and involvement in creating content in line with brand’s social content strategy calendar. Working closely with U.K. and U.S. PR, Marketing, and in particular Global Product Development teams to test and contribute to new product ideas from an artistry perspective. I have also built up a strong awareness and network of beauty influencers. Events include: Glamour Magazine, British Vogue, Victoria Beckham, LFW (assisting Estee Lauder’s Global Make-up Ambassador), hosting masterclasses, creating video content with Estee Lauder for UK social channels.(May 2017) Artistry Masterclass with Estee Lauder’s Global Makeup Ambassador. (June 2017) Social + Content Workshop with Google/YouTube. (Sep 2017) Global Pro Artistry and Social Media 3-Day Workshop in New York. (Lead by Global Brand President)(March 2018) Asian Bridal Masterclass with Aarti P. (August 2018) Hosted Pro Artist Masterclass with our UK Make-up Artist alongside special guest, Terry Barber (Director of Artistry Mac)
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Assistant ManagerThe Estée Lauder Companies Inc. Aug 2016 - Jun 2017London, United KingdomAssistant Manager of Number 1 Account in the region. Being a proactive right-hand assistant for the Business Manager. Launching Estée lauder’s NEW pop-up millennial brand Estée Edit with an entrepreneurial attitude and mind-set. Working closely with all aspects of UK team: marketing/PR/social/education.
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Beauty AdvisorThe Estée Lauder Companies Inc. Jun 2014 - Aug 2016Manchester, United Kingdom (Boots)
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Marketing CoordinatorParty Hard Travel Feb 2017 - Dec 2018London, United KingdomMarketing coordinator for one of the fastest growing travel companies in the UK with a 17-25 year old market. Responsible for creating marketing/social content calendar. Recent campaigns include In The Style x PHT competition which grew our Instagram channel by 200% organic followers and allowed us to collate 14,000 pieces of data. Last year 1000 bits of data were collected, this year 40,000 data has been collected since joining PHT. Other campaigns include working with Boohoo/BeautyWorks/Key Lifestyle Influencers. -
Skincare ConsultantClinique Aug 2013 - Jun 2014Manchester, United Kingdom (Selfridges) -
Sales AssistantMiss Selfridge At Arcadia Group Ltd Jan 2012 - Sep 2012Trafford
Lois Steele Skills
Lois Steele Education Details
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The Institute Of Direct And Digital MarketingLevel 4 -
Primary Education -
Knutsford High SchoolGraphic Design(A) Drama(A) Sociology(A) Maths(B) English(B,B) Science(B) It(C)
Frequently Asked Questions about Lois Steele
What company does Lois Steele work for?
Lois Steele works for Lumifil®
What is Lois Steele's role at the current company?
Lois Steele's current role is Creative Brand Manager.
What is Lois Steele's email address?
Lois Steele's email address is lo****@****uty.com
What is Lois Steele's direct phone number?
Lois Steele's direct phone number is +4477531*****
What schools did Lois Steele attend?
Lois Steele attended The Institute Of Direct And Digital Marketing, The Manchester Metropolitan University, The Manchester Metropolitan University, Knutsford High School.
What skills is Lois Steele known for?
Lois Steele has skills like Makeup Artistry, Social Media, Education, Beauty Industry, Social Media Marketing, Digital Marketing, Event Planning, Project Management, Copywriting, Coaching, Management, Storytelling.
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