Lois Webster Email & Phone Number

San Diego, California

• Responsible for an annual budget of 2.5 million resort’s apparel stores and online business• Forecasting and analyze business trends• Created training workshops, seminars and event programs to promote the resorts• Designed and implemented monthly POG layouts for apparel shops and golf pro shops• Yearly profits increased 35% in the first year, 42% second year and 55% in the third year • Develop Store operation guidelines for operational excellence• Developed and presents an overall line plan to cover financial goals.• Developed strategies by category to meet customer needs, brand image and planned financial • Provides direction to the merchandising team in order to create a cohesive assortment. Review and modifies mix and depth of total division inventory, as required.• Responsible for production planning, vendor resources, calendar and costing strategies.• Develops season’s financial plan by category, in partnership with New Development.• Establishes sales, margins and margin dollar results by segments of the business.• Collaborates with vendor designs, production, marketng, planning, allocation, and visual.

• Developed, implemented, and managed new visual organizational structure for $85.5 million company across 500 + stores that increased total store revenues by 20%• Created first-ever Visual Merchandising Standards Manual to support merchandising initiatives resulting in brand consistency • Event Planning and conducted region-wide training workshops and seminars for 200 regional/district/store managers that increased company sales and a new layout concept for specialty stores• Responsible for managing the process for the monthly floorset guideline for the company• Wrote and implemented visual guidelines for new store openings that reduced payroll expenses by 20%• Improved store productivity per square foot through layout revisions to maximize space allocation • Initiated and fostered cross-functional partnerships with Planning, Merchandising, Store Operations and Marketing• Partnership with colleagues for annual fundraising events raising $250K for Susan G. Komen For The Cure and $600K for St. Jude’s Hospital, including grass root efforts with Habitat for Humanity and board approval

• Event Planning and conducted training workshops for over 300 locations that increased revenue by 40% across 400 stores• Designed new prototype store opening process with visual elements that reduced expenses by 20%• Improved store productivity per square foot through layout revisions to maximize space allocation • Initiated and fostered cross-functional partnerships with Planning, Merchandising, Store Operations and Marketing• Created and rolled out Monthly Standards workbook that resulted in execution consistency

• Ran operations for 350 stores in three segments, including retail, factory and Canadian operations• Hired, trained and directly managed team of 12 Area Visual Managers and 3 Regional Visual Managers• Responsible for annual budget of $1.2 million• Increased revenues in each operating division in first year, including 35% increase in retail; 25% increase in factory and 10% increase in Canada• Event manager for flagship store openings including fashion shows and special marketing roll out• Developed and implemented video training programs for retail and factory merchandising divisions• Awarded prestigious Telly Award in 2000 for creation and development of “Best Retail Training & Development Video”

• Increased sales volume in territory by 60% by identifying, analyzing and communicating store performance to account executives and retail partners• Promoted to manage Macys and Bloomingdales based on track record of success; subsequently increased revenues by 15%• Event planner for Tommy Hilfiger special accounts with Macy’s Herald Square and Bloomingdales in NY

• Special events coordinator for Tommy Hilfiger personal appearances and fashion shows

• Increased sales volume in territory by 45% by identifying, analyzing and communicating store performance to account executives and retail partners• Improved retail execution of merchandising directives/standards in assigned territory by developing and training store management and sales staff through workshops and store visits• Created and implemented new merchandising and presentation ideas and concepts for the company• Developed and implemented seasonal merchandising training for Account Executives and Merchandise Coordinators• Selected to develop accounts and partnerships for training and development within Tommy Hilfiger International-London, England