Project Lead
Current- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific - Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects - Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) - Implement link building campaigns in coordination with client SEO goals - Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals - Keep pace with SEO, search engine, social media and internet marketing industry trends and developments - Research and administer social media tools in support of clients’ social media strategy - Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals - Monitor and evaluate search results and search performance across the major search channels - Communication to team and management on project development, timelines, and results - Work closely with the other team members to meet client goals
