- Handing business of worth Rs. 100 Cr annually.- Responsible for region P and L.- Leading and mentoring 11 team members and 28 Channel partners.- Achieve monthly and yearly sales, order booking and collection targets.- Translates the annual sales plan into quarterly and monthly, weekly operational plans- Prepare sales targets and volume goals for each product in consultation with the management.- Ensures achievement of primary sales targets for all distributor channels to enhance reach and market share.- Reviews competition movements in the region in terms of the products, pricing dynamics, market share, expansion plans etc and provided insights to respective regions and industry managers from time to time.- Plan strategies for marketing and sales of new product business developments and monitor implementation. - Conducts product presentations and demo sessions to multiple state utilities, private utilities, Industries and EPC contractors.- Collaborate with State Electricity Boards for product approvals, requirements analysis and specification changes.- Initiated the positioning of new product line in the assigned sales zone by direct interaction with key retailers.

Handled West and South region Marketing :• Responsible for monthly and yearly sales targets.• Generated revenue (P & L) from assigned territory.• Decided pricing policy and authorization to regions and sub-ordinates.• Made strategies for developing new customers and expanding business.• Preparation of quotation-negotiation and finalizing of orders.• Tracking of tenders, pricing strategies, preparation, and submission of • Electricity board tenders.• Experience of having lead Sales efforts towards major Central / State Government owned power utilities and Major Private Industrial houses in the POWER Sector.• Tracking competitor’s movements, pricing policies.• Key account managers to potential customers.• Product approvals and spec in tenders for electricity boards.• Focus on customer relationship management.• Material inspection of Electricity boards, NTPC, PGCIL and EPC contractors.

• Generation of Enquiries. • Direct marketing in the Industries and was responsible for product approvals. • Achieved the monthly sales and collection target.• Handled dealer network and developed new dealers.• Developed brand image of the product through the consultant meets Architects, interior designers, electrical contractors, builders, hotels etc. especially in poorly represented or uncovered areas.• Tapped the corporate clients, who had their expansion plans.• Conducted presentation to prospective clients.• Worked closely with customers and consultants.• Conducted market research and prepared competition analysis.