Viktor Lokotkov personal email
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More than 13 years of experience in online marketing. Ex-CMO in Genius Marketing, launch Eda.ua food marketplace, mentor in Google Launchpad Ukraine. Right now I work as CEO in LVL80.pro online marketing school
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Chief Marketing OfficerAirlogix Jan 2024 - PresentKyiv, Kyiv City, Ukraine -
Co-OwnerSoftbook Nov 2022 - PresentКиев, Киев, Украина -
Chief Marketing OfficerSkyassist Oct 2022 - Jan 2024Kyiv, Kyiv City, Ukraine
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Chief Marketing OfficerAnycash May 2022 - Jun 2023Kyiv, Kyiv City, Ukraine -
Chief Marketing OfficerNda Dec 2021 - May 2022Dubai, United Arab EmiratesCreated marketing department from scratch;Created and executed marketing strategy, budget and plan;Set up analytics and reporting in business;Launched non-usual advertising channels:- Influencer marketing- Partisans marketing- Telegram channel ads- Created educational contentAs a result we’ve got x2 increase in revenue during 1st month and x4 after 4 months.
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Chief Executive OfficerLvl80 Marketing School Aug 2017 - Mar 2022Kiev Region, Ukraine1. Launched online marketing school in Ukraine;2. Launched 11 marketing courses;3. Created and executed marketing strategy;4. USP – online and offline directions, lot of practical tasks, famous Ukrainian marketers;5. Found most converting ad channels, tested them and multiplied their effectiveness;6. During first year more than 800 students successfully finished our courses.
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Chief Executive OfficerLvl80 Marketing School Aug 2017 - Mar 2022Kiev Region, Ukraine
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Chief Marketing OfficerExmo Oct 2020 - Jun 2021Kyiv, Kyiv City, UkraineCreated marketing department (11 employees);Created and executed marketing strategy, budget and plan;Launch branding and performance channels:Yandex Direct advertisingCloaking in Facebook and Google AdsLaunched effective YouTube channel (increased registrations in 2 times for 2 months, increased organic reach in 5 times)Increased effectiveness of social media marketing:Increased organic Twitter reach in 30 times;Launched Telegram channel with crypto news.Launched effective PR campaigns, that gave new registrations and traders;Moreover, increased quantity of new traders in 10 times (quarterly). -
CmoGenius Marketing Jan 2017 - Oct 2017Kiev Region, Ukraine1. While working in this company, I dramatically optimized marketing department work. This reflected on:a. Raise of e-mail open rate and conversion;b. Ads. Effectiveness in Facebook and Instagram ads increased in 4 times;c. SMM. All performance indicators (ER, conversion, number of subscribers) raised;2. All of this caused raise of marketing team profit and effectiveness;3. Created product launch plan and annual marketing strategy;4. Made market analysis;5. Created new products and relauched old products to market needs;6. Added systematic and structured approach to all company processes;7. Hired most part of marketing team;8. Held LOB17 – 3 day online-marketing event in Kyiv with more then 3000 participants.
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Deputy CeoEda.Ua Aug 2013 - Dec 2016Kiev Region, Ukraine1. Launched project for 2.5 months;2. Created basic technical assignment;3. Competitors analysis and MVP forming;4. Creation of additional functionality list;5. Creation of basic marketing strategy, plan and budget;6. Forming of service positioning and tone of voice;7. Forming of launch strategy (alpha- and beta-testing):a. Finding effective advertising channels;b. LTV (lifetime value) forming;8. Loyalty program and retention program implementation:a. Creation of discount and loyalty programs;b. Tigger e-mail marketing implementation;c. Creation and implementation of remarketing strategy;9. Working on viral ad channels (YouTube, SMM, video ads, festivals) ;10. Creation and implementation of PR strategy;11. Creation of logo, brandbook, website and application design and usability;12. Forming of project team – 45 employees;13. Forming of long-term marketing strategy and plan;14. Creating expansion strategy;15. Teamwork control:a. Development; b. Marketing;c. Call-center; d. Delivery.16. Eda.ua became a no.1 food marketplace in Ukraine for 9 months;17. Exit from startup stage for 1.5 years;18. Project became profitable in 2.5 years. -
Head Of Marketing DepartmentMobisoft Ltd. Apr 2013 - Aug 2013
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Product ManagerDigital Screens Llc Jan 2012 - Apr 2013Kyiv, Gaidara 50 -
Middle Product ManagerPm Media Llc Nov 2011 - Jan 2012Ukraine, Kyiv, Sholudenka Str. -
Web-Department LeaderSmobile Oct 2011 - Dec 2011Erevanska 30Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
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Project ManagerMomentum Ukraine Sep 2010 - Nov 2011
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Project ManagerWebcase Aug 2009 - Sep 2010 -
Business DeveloperInnovative Marketing Ukraine Aug 2007 - Jun 2009
Viktor Lokotkov Skills
Viktor Lokotkov Education Details
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National Aviation UniversityAutomatisation And Computer Integrated Technologies
Frequently Asked Questions about Viktor Lokotkov
What company does Viktor Lokotkov work for?
Viktor Lokotkov works for Airlogix
What is Viktor Lokotkov's role at the current company?
Viktor Lokotkov's current role is Chief Marketing Officer.
What is Viktor Lokotkov's email address?
Viktor Lokotkov's email address is pa****@****ail.com
What schools did Viktor Lokotkov attend?
Viktor Lokotkov attended National Aviation University.
What are some of Viktor Lokotkov's interests?
Viktor Lokotkov has interest in Tourism, Digital Technologies, Skiing, Snowboarding, Cars, Photography.
What skills is Viktor Lokotkov known for?
Viktor Lokotkov has skills like Html, Event Management, E Commerce, Web Analytics, Project Management, Seo, Advertising, Product Management, Marketing Communications, Marketing, Crm, Strategy.
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