Loksze Cheung Email & Phone Number

London, Gb

Lead and manage international licensing activities with a focus in Asia markets, covering a portfolio of licensees and identified key accounts in multiple categories, implement and execute long term and fiscal year strategies to maximise sales and revenue. » Define and lead countries licensing strategy for multiple categories, work closely with relevant functions and stakeholders internally and externally.» Manage and plan annual operating plan and revenue forecast process, development licensees’ objectives and initiatives to drive growth, both online & offline channels.» Actively manage and cultivate the relationship engagement, partnership and joint business planning as appropriate with each licensee, new and existing» Oversee contract process, BP negotiations with licensees as appropriate to maximise revenue» Lead business development process, identify, pitch and secure new licensees that enhance the revenue growth in a substantial manner» Manage all countries marketing activities, lead the team to develop 360-degree marketing initiatives across all consumer touchpoints in the markets with a focus on digital

New York, Ny, Us

Lead and manage multiple brands’ sites internationally for renowned UK/US fashion brands (ASOS, Boohoo, Urban Outfitters, Anthropologies etc.), define unique brands’ e-commerce strategies to ensure consistent, contextual and relevant consumer journey across all countries’ sites, drive online sale revenue through maximizing traffic, conversions and ROI.» Define and lead brands' e-commerce strategies with countries specifics, including content strategy, merchandising, targets, budgets, daily performance analysis, optimization and reporting.» Plan, develop and execute marketing campaigns, utilizing the full breadth of tools and technologies, drive revenue through maximizing traffic, conversions, and ROI» Ensure a consistent, contextual and relevant customers journey across all countries’ live sites, deliver a seamless customer experience» Maximize all opportunities to drive brands awareness and online sales via a variety of methods, including working closely with key internal stakeholders, external agencies on PPC, display advertising, SEO, Merchandising etc.» Explore, recommend and test appropriate new digital acquisition techniques.» Plan and execute email marketing/CRM campaigns, with solid CRM database management, drive retention.

Östermalm, Stockholm County, Se

Recruited to build personal, convenient, and one-of-a-kind shopping experience for Swedish clothing line entering Greater China market. Drive sales growth through constant user experience innovations and unique assortment strategies. Develop strong team capable of delivering on ambitious expansion agenda. » Create and execute online-to-offline (O2O) consumer journey for 12 brick and mortar stores and own digital e-commerce channels and marketplace (.com, WeChat mini-program, Tmall). » Define and build out all DTC sales channel’s customer experience, service offerings, and infrastructures.» Prioritize, secure, and implement all China-specific digital and technology infrastructure builds.» Forge partnerships and establish efficient operations with Tmall and other Chinese online marketplaces.» Collaborate with headquarter marketing, operations, and product teams to ensure accurate/on-trend buying, well-aligned merchandising, and efficient inventory management processes.» Define optimal marketplace presence and in-store capabilities to secure maximum market coverage.» Drive continuous improvement to improve brand presence and offerings in competitive markets.

Beaverton, Or, Us

Lead team in planning and execution of digital marketing strategies that ensure growth and profitable returns. Develop best digital consumer experiences, cross-channel journeys, communication plans, and briefs to shape creative work locally and globally. Collaborate across divisions, ensuring cohesive creative vision for brand across channels.» Lead marketing strategy for Women’s brand through modern consumer journeys on owned channels by planning, delivering, and evolving all digital marking activities, including paid media, SEO, & more.» Successfully increased content engagement 3X (average 5%), sale demand average 20-25%, and member acquisition 5X over previous year through effective campaigns (i.e. campaigns included Swoosh bra launch and women’s Yoga launch in 2020 Q1 & Q2)» Drive delivery of consumer-centric multi-channel experiences, including content creation and execution across Nike ecosystem and third-party websites.» Measure and report performance of all digital marketing activities against KPIs, making recommendations to stakeholders in line with business objectives and priorities. » Build e-commerce trade and promotional plans in collaboration with internal business team promoting several events, including 6.18, 11.11, 1.12, CNY, and Women’s Day.» Serve as a thought leader in Women’s brand by crafting POVs on trending digital marketing topics, briefs, presentations, digital campaign recommendations, and proposals.

Beaverton, Or, Us

Developed and managed 3 Nike e-commerce and third-party websites: Nike.com-China, Tmall-China, and NikeHK.com-Hong Kong. Oversaw day-to-day effectiveness of content display merchandising, navigation, search functionality, and product presentation with a strong focus on customer experience. » Achieved 55% year-on-year growth in Nike’s fastest-growing digital retail segment, by tracking, analyzing, and measuring customer on-site behaviors and recommending enhancements thereupon.» Met revenue goals for Greater China by altering merchandising strategy to a story-based assortment that optimizes product productivity, product hierarchy, categorization, and taxonomy.» Hit 100% of sales forecasts by utilizing market research, sales data analysis, and competitor research. » Met goals in corporate strategic review, annual operating plans, and quarterly business reviews.» Afforded expertise in current e-commerce best practices, identifying opportunities for long-term growth and expansion. » Reporting to China Direct GM of e-commerce and closely collaborating with US HQ and central Nike functions, provided e-commerce business updates to senior leadership.

New York, Us

Executed plan for Ralph Lauren’s brick-and-mortar entry to China market as a luxury brand. Developed overall country merchandising strategy and managed merchandisers country-wide to ensure compliance. Researched competitor luxury brands to inform pricing strategy, understand user segments, and set accurate performance metrics. » Oversaw opening of 32 Ralph Lauren stores in China, including 10 Ralph Lauren boutiques, 15 children’s wear shops, and 7 factory outlets.» Developed accurate pricing strategies that grew profits 25-28% for existing stores and 40%+ for new stores.» Set & met 100% of revenue targets in first 5 years of in-country direct retail presence, providing corrective plan for individual stores to achieve targets.» Scouted potential store locations, negotiated store rent, developed and executed visual store strategies, and zoned all stores for merchandise.» Created and facilitated product training and on-boarding for 30+ store managers and 300+ sales employees.» Collaborated with headquarters (New York), APAC leadership, and global merchandising team to fine tune strategies and resolve issues cross-functionally.» Managed 3 direct-line managers and 8 dotted-line managers. Reported directly to managing director.

Bachelor'S Degree, Journalism & Communication

Mass Communication/Media Study