Lola Copeland

Lola Copeland Email and Phone Number

VP Marketing | Building brand revenue and growth by creating and leading innovative marketing programs and inspiring cross functional team collaboration behind a common vision @ Luminas Strategy
Lola Copeland's Location
Dallas-Fort Worth Metroplex, United States, United States
Lola Copeland's Contact Details
About Lola Copeland

I am a senior-level marketing leader that turns insights into action and growth. I've driven change and profitable growth success across a variety of industries including Consumer Goods, Services, Restaurant, Education, Nonprofit and Consulting through my ability to quickly adapt to changing conditions and inspiring cross functional team collaboration behind a common vision. I have a unique combination of in-depth experience in marketing, branding, innovation and insights on both agency and client sides of the business. Key accomplishments include:• MARKETING VP-DIRECTOR-LEADERCreated Academic Partnership university portfolio strategies and developed and executed marketing plans to optimize online student acquisition, enrollment and retention, reversing enrollment declines in just three months. Wrote Crossmark Marketing Agency five-year agency strategic plan helping drive revenues from $500k to $9M in 18 months and achieving first quarterly profit in agency three-year history.• BRAND MANAGEMENT VP-DIRECTORP&L responsibility for Core Brands at Borden/LALA. Created Promised Land brand pyramid and executed quarterly 360 marketing plans inclusive of digital and social media, PR, web site redesign, SEO and shopper marketing to support Promised Land national expansion by retailer and market; 2017 results +14% Gross Sales. Also managed agency and internal teams in optimizing packaging structure, pricing, light barrier properties, and on-package benefits communication while increasing gross margin +16 points. • FIELD MARKETING VP-LEADERRecruited, trained and coached 6 Regional Marketing Directors in driving revenue growth and profitability across 13 states. Coached RMDs in Higher Ed meal plan sales resulting in our region achieving the highest sales growth over prior year for Fall 2019. Developed multi-site retail plan for large hospital system focused on increasing client revenue and speed of service; plan encompassed convenience stores, licensed and new proprietary restaurant brands, grab-n-go and technology solutions.• PRODUCT INNOVATION VP-DIRECTORCreated Stage Gate product development process. Managed all consumer-facing project teams, matrix-managing staff of 50 associates. Delivered $50M new product sales for 2012 across Mission and Guerrero brands; developed and launched Life Balance flour tortillas gaining $8.5M+ sales in first year; recognized as IRI Pacesetter innovation. Developed and launched Super Soft flour tortillas resulting in +20% increase in sales and +50% profit.Let’s connect!lacmktg@gmail.com; 972-816-6677

Lola Copeland's Current Company Details
Luminas Strategy

Luminas Strategy

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VP Marketing | Building brand revenue and growth by creating and leading innovative marketing programs and inspiring cross functional team collaboration behind a common vision
Lola Copeland Work Experience Details
  • Luminas Strategy
    Senior Consultant
    Luminas Strategy Mar 2022 - Present
    Research Triangle Park, North Carolina, Us
    Luminas supports organizational leaders to develop winning customer and stakeholder value propositions. We enable our clients to understand what they do that delivers differential value and identify new opportunities to create more value in the future. We also assist organizations in building the internal capabilities to maintain and improve winning customer relationships that generate organic growth and profitability for them and their customers. We are headquartered in North Carolina’s world-renowned Research Triangle Park. Inspired by this culture of innovation and diversity, Luminas is driven to help our global clients think differently about their business and answer with confidence the all-important question: Do your customers make more money doing business with you?
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  • New Life Cfo Services, Llc
    Director Of Marketing And Operations
    New Life Cfo Services, Llc Jan 2021 - Present
    Dallas, Texas, Us
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  • Aramark
    Vice President, Field Marketing – K12 – National
    Aramark Jan 2020 - Jun 2020
    Philadelphia, Pennsylvania, Us
    Developed marketing plans and processes to increase revenue, profitability and efficiency for K12 nationally. • Built Sharepoint site to house all district action plans and photography to enable remote retail plan creation resulting in faster in-market activation and increased travel savings• Mentored K12 Brand team in development of end-to-end testing and rollout plan for new high school brand ensuring cross-functional alignment and increasing client satisfaction
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  • Aramark
    Vice President, Field Marketing - Higher Education, Business Dining And Healthcare - West Region
    Aramark Oct 2018 - Jan 2020
    Philadelphia, Pennsylvania, Us
    Recruited, trained and coached 6 Marketing Directors in driving growth and profitability across 13 states. • Coached Regional Marketing Directors in Higher Ed meal plan sales resulting in our region achieving the highest sales growth over prior year during Fall 2019• Developed multi-site retail plan for large hospital system creating multiple points of differentiation and opportunities for increased client revenue and speed of service spanning convenience stores, licensed and new proprietary restaurant brands, grab-n-go and technology solutions
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  • Insights 2 Growth Marketing
    Chief Marketing Officer (Cmo) & Founder
    Insights 2 Growth Marketing Jan 2018 - Oct 2018
    Provide fractional CMO services for B2C and B2B companies. • Managed external agency in development of lead generation videos, email and social media campaigns for New Life CFO Services with double digit increases in engagement and inquiries• Created brand name, logo, LLC and all social and digital assets for new entrepreneur starting his own mobile car detailing business
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  • Lala Us, Inc. (Formerly Part Of Borden Dairy Company)
    Marketing Director - Core Brands
    Lala Us, Inc. (Formerly Part Of Borden Dairy Company) 2016 - 2018
    Dallas, Texas, Us
    Held P&L responsibility for Promised Land and Skim Plus premium milks and Nordica and Borden cultured brands and products. • Created Promised Land brand pyramid and executed quarterly omnichannel marketing plans inclusive of digital and social media, PR, web site redesign, SEO and shopper marketing to support Promised Land national expansion by retailer and market; 2017 YTD results +14% Gross Sales• Managed Promised Land agency and internal teams in optimizing packaging structure, pricing, and on-package Jersey cow milk benefits communication while increasing gross margin +16 points• Managed LALA cross-functional team in development and execution of crisis management plan to mitigate company, customer and consumer impact of temporary plant closure, resulting in 95% customer retention
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  • Lac Marketing Services
    Vp Of Marketing (Fractional)
    Lac Marketing Services 2013 - 2016
    Provided business and marketing consulting services in areas of strategic planning, marketing plan development, branding, new product development/innovation, marketing research and analytics. Specific engagement highlights include:• Managed illustrator, production house and three advertising agencies in the development of Super Bowl ads for copy testing for Avocados From Mexico, resulting in AFM’s first ad being the second most viewed and shared ad from Super Bowl 2015.• Developed learning plan and managed 16 qualitative and quantitative studies for Hero Pet Brands (OUT!, Simple Solution, Vet’s Best and Bags on Board pet products) to inform innovation, brand positioning, and package design.• Created and concept tested 18 drinkable yogurt, milk and cultured dairy new product concepts, developing and launching two in a 12-month period.• Crafted LALA drinkable yogurt portfolio strategy informed by results of first-ever TURF study conducted for the brand.
  • Academic Partnerships
    Marketing Director, Brand Management
    Academic Partnerships 2013 - 2013
    Dallas, Tx, Us
    Led a team of four brand managers in the launch and optimization of university brands’ online degree programs. Oversaw 15 active universities encompassing 100 online degree programs. • Created Academic Partnership university portfolio strategies and executed marketing plans to optimize online student acquisition, enrollment and retention, reversing enrollment declines in just three months.• Led cross-functional marketing and creative team in development and launch of first-ever MOOC2Degree course for UT Arlington College of Nursing.
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  • Gruma Corporation/Mission Foods
    Innovation Director | Strategic Product Development
    Gruma Corporation/Mission Foods 2012 - 2013
    Created and managed entire Gruma U.S.’ innovation pipeline encompassing Mission Foods and Azteca Milling (MASECA corn flour). Led all Gruma consumer-facing project teams. Directly managed staff of 1 and matrix-managed staff of 50+. • Developed and launched Super Soft flour tortillas, resulting in +20% increase in sales and +50% profit • Developed 6 brand-stretching innovation platforms for MASECA corn flour
  • Mission Foods
    Marketing Director | Product Innovation & Consumer Insights
    Mission Foods 2006 - 2012
    Irving, Tx, Us
    Directed new product development, portfolio management strategies and consumer/shopper insight and analytic projects for Mission, Guerrero and Calidad brands. Managed staff of 5, matrix-managed staff of 30+.• Built Mission Foods’ Innovation and Insights departments and processes from the ground up including structures, plans, methodologies and processes (i.e. AAU, segmentation, brand equity, Stage Gate)• Delivered $50M new product sales for 2012 across Mission and Guerrero brands; developed and launched two SKUs of Life Balance flour tortillas gaining $8.5M+ in first year; recognized as IRI Pacesetter innovation• Directed Nielsen in flour tortilla pricing and trade promotion analysis by region; worked with Sales and Executive team to evangelize use of learnings and simulation tool throughout organization • Developed product and brand portfolio segmentation strategy to optimize corporate profitability.• Worked with global Gruma marketing teams from Mexico, Asia and Europe in development of two new flat bread lines for global launch, successfully recommending product profile nuances based upon Mission brand BDI and essence as well as consumer taste preferences by country.
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  • Lac Marketing Services
    Brand Marketing - Managing Director
    Lac Marketing Services 2002 - 2006
    Provided marketing strategy and implementation services to a variety of clients. Clients included: Dr Pepper, Texas Instruments, LatiMark, Brinker/On The Border, Mission Foods.• Directed development and consumer concept and in-market testing of 16 new product items for On The Border restaurants working with Executive Chef and cross-functional business team.• Developed and helped execute comprehensive 2006 marketing plan for CoServ Electric. • Developed and executed multiple shopper marketing programs for Dr Pepper, 7-Up, and flavored brands of Cadbury Schweppes Americas Beverage.• Managed re-branding of DLP brand for Texas Instruments including selection of brand consultancy, management of vendor chosen, development and presentation of senior management updates, and coordination with national advertising and interactive agencies.
  • Crossmark Marketing Agency
    Vice President Client Services
    Crossmark Marketing Agency 2001 - 2002
    Managed client service, operations and new business development within a start-up marketing agency division of a large food broker. Clients included: Hills Bros, Parmalat, International Delight, Reily Foods, Lea & Perrins and AIPC Pasta. Managed account service staff of 5.• Developed internal systems for agency (traffic, electronic timekeeping and billing, contracts, insurances) allowing for more efficient use of resources and quicker, more accurate client service.• Acted as defacto marketing department for new Parmalat product introduction in U.S. (Esker bottled water); led team in development of store-centric media plan for phased launch (2003 annualized spend of $16.8 million) resulting in 40%+ ACV distribution.
  • Tlp (Tracy Locke)
    Account Director | Marketing Communications And Promotional Strategy
    Tlp (Tracy Locke) 1996 - 2000
    Developed strategies and marketing communication plans affecting the Pizza Hut brand encompassing all businesses: national advertising, new concepts, new products, and Pizza Hut Express. Matrix-managed 26-person agency team.• Created positioning statements and brand names for various new products, along with their marketing support materials (i.e. The Edge Pizza, The Sicilian Pizza, The Big New Yorker Pizza); created marketing plan for The Big New Yorker covering seven promotional windows; included campaign theme and layered executions from trial and frequency elements to events and media recommendations.• Developed fully integrated marketing plan and broadcast through collateral executions for the launch of a new restaurant concept, resulting in 25% sales increases over control stores.

Lola Copeland Skills

Brand Management Integrated Marketing Marketing Strategy Segmentation Marketing Cross Functional Team Leadership Market Planning Consumer Products Product Innovation Consumer Insight Strategic Planning Direct Marketing Advertising Product Development Marketing Research Shopper Marketing Digital Marketing Competitive Analysis Brand Positioning Strategies Consumer Marketing Marketing Management Corporate Branding New Product Qualification Strategic Thinking Brand Architecture Brand Equity Consumer Behaviour Pricing Merchandising Process Improvement Positioning Market Analysis Multicultural Marketing Pricing Strategy New Product Implementations Portfolio Management Test Marketing Sensory Evaluation Cpg Industry Stage Gate Marketing Analytics Marketing Plan Creation Social Media Marketing

Lola Copeland Education Details

  • Weatherhead School Of Management At Case Western Reserve University
    Weatherhead School Of Management At Case Western Reserve University
    Marketing
  • The University Of Akron
    The University Of Akron
    Finance Minor

Frequently Asked Questions about Lola Copeland

What company does Lola Copeland work for?

Lola Copeland works for Luminas Strategy

What is Lola Copeland's role at the current company?

Lola Copeland's current role is VP Marketing | Building brand revenue and growth by creating and leading innovative marketing programs and inspiring cross functional team collaboration behind a common vision.

What is Lola Copeland's email address?

Lola Copeland's email address is lo****@****ods.com

What is Lola Copeland's direct phone number?

Lola Copeland's direct phone number is (855) 311*****

What schools did Lola Copeland attend?

Lola Copeland attended Weatherhead School Of Management At Case Western Reserve University, The University Of Akron.

What are some of Lola Copeland's interests?

Lola Copeland has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.

What skills is Lola Copeland known for?

Lola Copeland has skills like Brand Management, Integrated Marketing, Marketing Strategy, Segmentation, Marketing, Cross Functional Team Leadership, Market Planning, Consumer Products, Product Innovation, Consumer Insight, Strategic Planning, Direct Marketing.

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