Marketing & Communications Manager
Current- Part of the pre-launch team of Nickel in Spain: adapt value proposition to the Spanish market, building on customer research insights and market benchmarks. Went from zero to +100K customers.- Responsible for planning and executing data-driven 360 offline and online campaigns. Learn and iterate. CPA optimization.- Responsible for setting a PR strategy with focus on building reputation and consistent appearances on national press (press + TV). Responsible for supervising Nickel brand guidelines in all touchpoints. - Provide strategic communications counsel to internal stakeholders. Lead cross-department projects with international teams.- Responsible for budget management and optimization. Manage relationship with 3 agencies: Media, Creative and PR. - Manage 1 full-time marketer.- Report directly to Head of Marketing.