Manage 160+ client ad accounts on Facebook and Google Ads, by developing and executing ROI-driven digital marketing strategies.Lead weekly client calls to review metrics, strategies for optimization and comprehensive performance reports.Conducted data-driven analysis, optimizing campaigns for lower CPL and ROI increase and providing custom reporting using weekly analytics reportsImplemented advanced audience targeting strategies, boosting volume of leads and reducing CPL week over weekLed A/B testing initiatives, enhancing ad engagement and conversions.Oversaw extensive keyword portfolios, reducing CPC while maximizing visibility with Google AdsManage and train marketing assistants on the set up and execution of Facebook and Google Ad campaigns

• Successfully developed and implemented social media marketing campaigns, leveraging cutting-edge tools to maintain and strengthen the company's brand presence across Instagram, LinkedIn, and Facebook.• Collaborated closely with marketing team to devise innovative social media strategies, resulting in increased brand awareness, follower growth, and event attendance.• Proactively engaged with customers and stakeholders through various social media platforms, fostering meaningful interactions and cultivating a loyal community.• Conducted in-depth analysis of the company's digital marketing plan and social media strategy, identifying strategic weaknesses and providing actionable recommendations for continuous improvement.• Monitored and researched social media trends, keeping management abreast of relevant changes and opportunities to enhance the company's marketing activities.• Set key performance indicators (KPIs) for social media campaigns, effectively measuring and evaluating their performance against engagement and conversion rate.• Maintained comprehensive oversight of company Facebook, LinkedIn, and Instagram pages, ensuring consistent brand messaging and engagement with the audience.• Led the management, development, and execution of the social media strategy, content creation, and editorial calendar on a daily and weekly basis.• Promptly responded to inbound social media messages, addressing customer inquiries, concerns, and feedback in a timely and professional manner.• Generated detailed monthly statistical reports using social analytics, highlighting key trends and tracking the growth of the company's social media presence.• Monitored and reported on online reviews and feedback, actively managing the company's online reputation and leveraging insights to drive continuous improvement.• Implemented effective tactics to increase social media following, resulting in a significant growth in the company's online audience and potential partnerships.

Domivis was founded by American designer, Lola Dominguez, whose artistic expression focuses on creating statement pieces that provoke a psychological response to the wearers of her designs–exuding feelings of visibility, sensuality, creativity and edginess.Combined with 6 years of marketing management, she gained experience in the fashion industry as a fashion and beauty magazine writer, consultant, freelance model, and micro influencer. After taking design and luxury management classes and gaining experience producing a limited edition lingerie collection, she launched her own fashion house.

•Successfully managed and directed all departments, including the Growth Team, overseeing lead generation, conversion, revenue, and company goals, while implementing effective project management strategies.•Analyzed and broke down data and analytics across all departments, proposing new strategies for optimization and A/B testing, resulting in the development of strong marketing campaigns and improved overall performance.•Led end-to-end campaign management for digital advertising, email marketing, social media, and podcasts, from ideation to execution and post-execution analysis, ensuring seamless implementation and optimal campaign performance.•Reviewed, tested and approved landing pages, emails, creative assets, and other marketing materials, providing data-driven feedback to subordinates, resulting in improved quality and effectiveness of marketing content.• Conceptualize visuals and recommend marketing strategy to respond to challenges and stay current• Brainstorm marketing strategies and solutions with our team of creatives and make recommendations to the leadership team.• Plan and lead the Growth department’s initiatives.• Lead team of creatives in brainstorming fresh ideas for various marketing channels and campaigns.• Podcast reach and growth planning.• Maximize speaking events and opportunities to position potential audiences towards becoming future clients.• Promote conversations about changes that need to be made, tracking, updates, shifts in market trends/ techniques, etc.• Directly responsible for the development of marketing strategies for all launches, flash sales, and other revenue-generating events.• Review conversion data and determine the most effective campaigns to scale, presenting scaling options available.• Respond to technology and market advancements, prep the company to respond to market shifts• Meet regularly with the CEO to plan and develop forward-looking marketing initiatives.

The Advertising Manager & Marketing Specialist plays a central role in the success of Evolving Wisdom’s three primary marketing channels: Advertising, Affiliate Partnerships & Email Marketing Launches.• Managed a team of 7 advertising professionals, leading with end-to-end campaign project management, A/B testing and creative direction for 7+ funnels simultaneously across 4 client brands, utilizing Facebook, Google, and AdRoll ads to increase conversions, ticket sales, and lead generation for e-commerce products and events.• Organized the email marketing calendar for 4 client brands, collaborating on proofreading, testing, and scheduling campaigns through HubSpot, and extracted analytics to measure success following each campaign.• Managed the affiliate campaign calendar, database, and communications, facilitating new campaign opportunities, overseeing campaign participation, and providing detailed reporting on success and commissions to up to 50+ large affiliate accounts at a time, by creating a robust strategy to minimize email volume.• Implemented A/B testing strategies for landing pages, leveraging data-driven insights to optimize conversion rates, resulting in increased leads and sales.• Responsible for community management, engagement, and live support on social media platforms during live events and conferences, ensuring a strong brand presence and influencer recruitment, resulting in increased conversions during and post-event.

•Managed and executed strategic marketing campaigns for 5 clients concurrently at a traditional agency, overseeing all aspects from planning to implementation and reporting.•Utilized a combination of traditional marketing channels and digital platforms, including Facebook, Google, Twitter, and LinkedIn ads, to maximize client reach and achieve campaign objectives.•Developed comprehensive organic social media strategies to enhance brand visibility and engagement, leveraging platforms such as Facebook, Twitter, and LinkedIn.•Led client-facing meetings, effectively communicating campaign progress, results, and recommendations, fostering strong relationships and ensuring client satisfaction.•Generated detailed reports, analyzing campaign performance and providing actionable insights to clients, driving continuous optimization and delivering successful outcomes.

Increased customer conversion and lowered customer acquisition cost via paid advertising: successfully created, A/B tested, and optimized online advertising results (ROAS, CAC, CPM, CPC) via Google AdWords, Facebook Ads Manager, Pinterest Ads, Bing Ads and AdRoll retargeting (91.8% CAC decrease from October 2019 to September 2020)Increased brand awareness and sales by managing influencer and affiliate marketing program: complete influencer and affiliate search, outreach and negotiation, and track/report increased traffic and sales from influencers and affiliates (successfully raised revenue from influencer campaigns and repurposed UGC for paid advertising)Increased sales and customer retention rate with email marketing: (increased email contact list subscribers and generated $16K+ in revenue from email marketing)Increased brand awareness through organic social media: created, curated, scheduled and engaged with organic social media posts via Facebook, Instagram, Pinterest, and LinkedInIncreased SEO visibility with on-site content: increased website domain authority by retrieving backlinks, editing and posting weekly blogs, writing and optimizing on-site product descriptions and continuously conducting relevant keyword research (increased Ahrefs DA by 19 points)Improved customer experience with basic web designer skills: improved on-site UX by testing and updating Shopify site to address website flaws that hinder conversion (successfully increased on-site conversion rate by 10%)

• Developed and executed highly effective customer acquisition strategies, optimizing lead generation and conversion with a laser focus on ROI.• Orchestrated impactful organic and paid social media, pay-per-click, re-targeting, and SEO campaigns, resulting in significant downloads and in-app purchases.• Spearheaded creative strategy for campaign planning and execution, delivering compelling messaging and visuals that captivated target audiences and drove engagement.• Conducted in-depth surveys and research to enhance user experience (UX), user interface (UI), and app store optimization (ASO) for mobile trivia gaming, driving improved user satisfaction and retention.• Evaluated marketing and sales success through the meticulous tracking and analysis of key performance indicators (KPIs), enabling data-driven decision-making and continuous improvement.• Created, scheduled, and evaluated high-impact social media campaigns, effectively increasing brand awareness, engagement, and customer loyalty.• Produced captivating digital and print content, including video, banner ads, postcards, and flyers, to enhance brand presence and drive conversions.• Designed, updated, and optimized websites, employing cutting-edge SEO techniques, strategic keyword usage, and effective linking strategies to boost online visibility and drive organic traffic.• Successfully organized and executed in-person promotional events, fostering meaningful connections with potential customers and driving business growth.• Managed and nurtured internal and external B2B and B2C relationships through proficient traditional communication channels, establishing strong partnerships and driving mutual success.• Successfully conducted influencer and affiliate partnership scouting, evaluating potential collaborations based on relevance, audience alignment, and potential impact on brand growth, while consistently monitoring and analyzing performance data to optimize campaigns and maximize ROI.

•Design and maintain professional, innovative websites with graphics, designs, copy and widgets for personal and professional use •Use online hosting platforms including Wix, Weebly and Wordpress•Research and maintain current SEO techniques, including SEO-copywriting, backlinking and deep linking

•Generate, research, and pitch ideas for posts in various topics for women's lifestyle (style, beauty, Her20s and health)•Write, edit, publish, and promote sponsored content and time-sensitive articles on a deadline.•Promote new posts using social media to alert and attract new readers.•Maximize site traffic by utilizing Search Engine Optimization copywriting style, keywords, and embedding relevant links.•Stay current on industry-specific trends for opportunities to attract new readers and create more engaging content.

•Promote chapter events, service and branding through social media content •Create and post social media content for assigned sorority campaigns•Manage public event registration•Submit press packages to promote chapter involvement and activities in the Ivy Leaf, the official publication of Alpha Kappa Alpha Sorority, Inc.

•Establish target audiences, demographics and KPIs for social media channels and campaigns•Develop and implement content strategy and calendars for each social media channel to increase online membership sign-up, event registration and donations•Create multimedia content and SEO-boosting blogs for website and social media •Monitor and analyze social media and evaluate success based on established KPIs•Present reports and recommendations to improve social media engagement, impressions and retention•Continuously research and implement SEO, social media and digital storytelling techniques•Prepare content, copy and design for mass email newsletter •Attend community engagement events and promote with real-time, interactive social posts

•Conduct 1-on-1 appointments to review and edit writing projects•Provide strategic recommendations to improve readability, design style and syntax •Provide training in ESL, literary analysis, personal statements, persuasive writing, proposals and technical writing

I am an AFAA certified personal fitness trainer who assists clients in determining their strengths, weaknesses and goals for physical fitness. I also create customized workout regimens that I demonstrate and facilitate with my clients. I act as a health coach and representative for health and fitness. I am also an AFAA certified group exercise instructor who creates, choreographs and teaches multiple group fitness classes that provide a community to improve cardiovascular and muscular strength, conditioning, and flexibility.

I am a senior staff writer for an online magazine publication, Wavelength Weekly. Specifically, I write fitness and health articles for our Lifestyle section. I research and produce content on a weekly basis, maintaining deadlines.