- Creating timely and engaging social media content for client accounts that collaborate with their marketing, PR, and advertising efforts.- Developing and executing SEO tactics to improve the web presence of Akra Pana Consulting - keyword research and blogging, on-page optimization, etc.- Identifying new business opportunities for clients by conducting in-depth market and competitor research, and leveraging content for lead generation.

- Led the quantitative and qualitative research that produced 8 buyer personas along with a style guide and brand tone tailored to the personas.- Spearheaded the development of a comprehensive digital marketing strategy encompassing SEO, SEM, and content, social media, and email marketing.- Attained investor and partnership interest by securing consistent media attention for the product and company throughout major business stages.

Restructured the public relations department of the organization and acquired a 2-member team to spearhead the implementation of newly refined initiatives.- Earned a 28% increase in membership registrations by identifying the organization's value proposition and illuminating it using an integrated community relations campaign.- Generated local and regional recognition by developing numerous community-oriented projects such as the Voices of Africa: Adopt-A-School initiative.-… Show more Restructured the public relations department of the organization and acquired a 2-member team to spearhead the implementation of newly refined initiatives.- Earned a 28% increase in membership registrations by identifying the organization's value proposition and illuminating it using an integrated community relations campaign.- Generated local and regional recognition by developing numerous community-oriented projects such as the Voices of Africa: Adopt-A-School initiative.- Designed a suite of customized social media content templates for the organization. The tools are still used today.- Delivered organizational leadership by implementing a bi-weekly E-Board meeting structure and a RACI matrix to ensure optimal cross-functionality among the departments in the organization. Show less

- Drove registrations for 12 events by integrating relevant industry insights into their integrated inbound and outbound marketing campaigns.- Identified and coordinated cross-promotion opportunities with local businesses and organizations in the Uptown neighborhood.- Managed company's Facebook, Twitter, LinkedIn, and created its Pinterest page.- Conducted social media analytics to quantify the company's awareness ratio online and enhance its high-level strategic marketing.

- Created video content that successfully became client's most popular Facebook post with 419 views and over 1500 organic reaches within days of posting.- Developed Twitter campaigns for two major clients leading up to, and on the day of their major events; the Wrigleyville Summerfest and the Soulcycle Ride for Heshima Kenya.- Researched keywords to identify relevant brand conversations and gauge competition. Insights helped increase target audience engagement on clients' social media… Show more - Created video content that successfully became client's most popular Facebook post with 419 views and over 1500 organic reaches within days of posting.- Developed Twitter campaigns for two major clients leading up to, and on the day of their major events; the Wrigleyville Summerfest and the Soulcycle Ride for Heshima Kenya.- Researched keywords to identify relevant brand conversations and gauge competition. Insights helped increase target audience engagement on clients' social media accounts.- Compiled comprehensive media lists for clients using Cision and Twitter lists. Show less