Lauren Oldfield Email & Phone Number

Greater Chicago Area

Assistant to Broker at KW (Sept 2016-April 2017)

Chicago, IL

• Collaborated on multi-channel programs that included brand experiences, integrations, talent partnerships, sponsorships, and branded content
• Grew brand preference and increased intent to purchase via event marketing, mobile marketing, guerrilla marketing, cause-related marketing, sports marketing, sampling, and celebrity-focused marketing
• Assisted in the development and execution of multi-city product launches, mobile truck tours, media events, and consumer activations
• Contributed to all aspects of the experiential marketing process including ideation, research, budgeting, planning, execution, onsite management, and reporting

Chicago, IL

• Executed events both domestically and internationally for corporations, associations, and social organizations
• Directed over 100 domestic and international seminars annually; finding creative ways to stay within tight budgets
• Managed key logistics, communication, and relationships for events with budgets up to 3.5 million dollars
• Developed copy and marketing strategies to promote events resulting in increased attendance and revenue
• Managed contract negotiation, budgeting, and key client and vendor relationships
• Managed the development, growth, and retention of the Speaker Department for largest client; over 500 members

Oak Brook, IL

• Built and maintained key client and vendor relationships
• Developed advertising and promoted company through social media networks
• Analyzed video depositions to write and produce detailed report of significant consequence in multi-million dollar case
• Reviewed contracts and conducted research to develop detailed summaries of pertinent information for cases

Chicago, IL

• Worked on all aspects of production and programming for weekly entertainment show, “190 North” hosted by Janet Davies
• Developed story pitches, researched venues, wrote copy, interviewed, reported, and assisted with post production
• Expanded media relations and built strong rapport with producers, editors, talent, and tech teams
• Field produced live shows including ABC’s New Year’s Eve Live Countdown and Festival of Lights Parade on Michigan Ave.

Bachelor'S Degree, Communications

Activities and Societies: Relay for Life, Sigma Sigma, Hope Cheer Program, Harbor House for Center for Women in Transition, Dance Marathon.

Education record

Education record