Strategic and creative brand builder and data-driven performance marketer with track record building profitable entertainment, fashion, lifestyle and consumer franchises. Innovative content producer with omnichannel marketing and media proficiency across print, TV, radio, outdoor, digital, social, paid advertising, PR & events and sales channels including DTC ecommerce, direct sales, affiliate, wholesale and retail. Front-line operating and P&L management experience with action-oriented and bottom-line approach.Specialties: Brand & Franchise Development, Marketing Strategy & Implementation, Content Production & Brand Asset Management, Paid Advertising, Media & PR, Ecommerce, CRM & Social Marketing, Influencer & Promotional Partnerships, Sponsorship & Events, Market & Consumer Research, Business Planning & Development, P&L and Operations Management, Product Development & Licensing, Public Speaking
Listed skills include Integrated Marketing, Advertising, Marketing Strategy, Business Development, and 21 others.