Develop and implement all marketing and communications for women's apparel startup. Elevated brand identity and messaging and amplified in website redesign, digital and social marketing, paid advertising, and PR to support DTC ecommerce, direct sales, affiliate and wholesale channels. Hired creative and production teams for ecommerce and lifestyle content. Manage and collaborate with digital, advertising, social and PR agencies to build brand awareness and acquire new customers. Conceive, develop and execute integrated marketing campaigns and promotions to deliver on sales and retention KPIs.

Oversaw brand, product & ecommerce marketing & new product development for women’s intimates, shapewear & athleisure company. Repositioned brand to promote women's empowerment, body positivity, inclusivity and diversity. Developed marketing strategy and campaign calendar to drive sales, new customer acquisition, engagement and retention. Managed creative development and production in print, video, digital, social and event marketing and supported new collections and seasonal product launches.

Lead strategic development & execution of marketing & communications for Topgolf Swing Suite & Toptracer. Directed creative, digital & insights as well as PR & social media in global brand, product & content marketing. Pitched brand partnerships for Topgolf Original Content & advised on co-production and distribution deals to grow audience and revenues.

Built celebrity brand franchises for leading Hollywood commercial talent agency. Initiated and negotiated celebrity licensed merchandise deals and promotions including $45M global fragrance deal for Shania Twain, London Fog men's sportswear campaign featuring David Duchovny and Moet et Chandon film sponsorships. Pitched celebrity talent and entertainment content to Fortune 500 brand advertisers in apparel, retail, beauty, luxury, hi-tech, beverage and consumer goods categories to secure commercial campaigns, promotions and brand extensions. Collaborated with studio marketing and promotion teams, executive producers, talent managers, publicists and stylists.

Developed, launched and managed new brands and franchises focusing on tween to millenial market. Lead development and launch of Disney Innovation Award winner and New York Times Bestseller, Deep Blue including production of first original song and music video tied to publishing IP. Provided strategic, editorial and creative direction for brand bible and product development, content production and sales/marketing for Ahmet & Shana Zappas' Star Darlings, The Disney Channel's Descendants and Stan Lee's Zodiac Legacy. Developed global launch marketing and franchise plans leveraging cross-company content and promotional partnerships with Hollywood Records, Disney Channel, ABC Family, Disney Interactive and Live Action and Animation Studios.

Brand and business owner of NBC Universal's cable TV properties including Syfy Network's Battlestar Galactica, Warehouse 13 and Defiance and USA Network's Psych, Royal Pains, Covert Affairs, and Suits. Developed brand strategies and franchise plans to monetize studio IP in consumer products, publishing, games and digital. Negotiated and managed licensing, promotion and retail partnerships. Collaborated with home entertainment, international and digital distribution teams, providing ongoing marketing/sales support to maximize their effectiveness and grow revenues for the studio. Developed studio's digital strategy leading to launch of in-house digital studio. Forged digital distribution partnerships and negotiated agreements for web series, apps and social media campaigns.

Co-founded and managed strategic marketing agency providing strategy, brand communications and business development. Our clients included American Express, Microsoft, House of Blues, Special Artists Agency, Kate Spade, Dana Davis Shoes, Pietra Santa Winery, Moet et Chandon, Gallup & Stribling Orchids, PediMD, among others.

Oversaw creative development of corporate advertising and marketing in print, television and online and launched first corporate brand campaign. Managed corporate media budget and outside agency and vendor relationships. Developed launch B2B marketing for new commercial division in direct mail, email, trade advertising, sales collateral and online, leading to $5B loan portfolio in first year. Developed corporate sponsorship strategy and managed marketing and media activation of Target World Golf Challenge, Countrywide Tennis Classic and American Ski Classic.

Led first strategic plan for Television division. Developed programming, marketing and distribution strategy for network, first-run syndication and cable. Evaluated independent production companies, program libraries and networks for acquisition or investment. Analyzed new programming, talent roster and output deals. Built brand extensions around TV properties including Hercules, Xena, Jerry Springer and Law & Order in the global DVD, consumer products, publishing and digital markets. Negotiated and managed domestic and international licensing deals, promotional partnerships and retail relationships. Oversaw product development, packaging, advertising, media and PR across multiple product categories and markets. Represented television division on Corporate Marketing Council overseeing cross-promotion of TV properties by theme park, consumer products and home video divisions.

Held various positions involving programming, marketing and general management at Viacom International and MTV Networks. Participated in business and financial planning of Noggin, MTV2 and The Goods. Developed brand positioning, programming, marketing and affiliate sales strategy for new home shopping block and cable network, The Goods. Responsible for day-to-day management contributing to production and marketing decisions and overseeing product development, merchandising, inventory management and product collaborations with Isaac Mizrahi, Todd Oldham and Anna Sui. Consulted on launch of e-commerce sites on MTV, VH1 and Nickelodeon Online and secured retail partners for interactive TV mall.

Provided strategic recommendations to media/entertainment and consumer products companies. Wrote firm's white paper on outlook in advertising.

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