Loman Luo Email & Phone Number

Hong Kong

Hong Kong

Hong Kong

Tsim Sha Tsui,Hongkong

To direct corporate marketing, brand management, product launches, activities, advertising, promotional materials and sales collateral.•Marketing research and analysis, define product strategies and road maps;•Plan strategies and execute marketing designs and activities to establish and maintain brand presence in the market;•Launch and oversee advertising and media planning;•Manage retail marketing activities in Hong Kong, Macao and mainland China;•Develop marketing programs for a variety of top brands clients, including Louis Vuitton, BVLGARI, SWAROVSKI, Four Seasons Hotel, Wynn, etc.

Responsible for promoting Panasonic camera and camcorder for China, covering the whole range camera and camcorder products marketing management and life cycle management, in charge all the 19 sub-branches in China. •Lead market research, product launching and pricing •Formulate and develop overall product strategy, sales target and work closely with sales team in developing markets throughout China •Hold responsibility for PSI（Purchase, Sell and Inventory）and P&L（Profit and Loss）management •Supervise, oversee and assist in channels construction, product promotion strategies, product training, and sales& marketing materials •Devising & supervising above-the-line & below-the-line activities, including advertising, PR events,consumer research, retail activation, and customer retention & development programs, etc

•Meet demands of client, supply and implement proper advertising solutions and PR activities;•Liaise closely with key clients and develop relationships with them;•Implement magazine market exploiting strategies and sale tasks;•Supported sales team by coordinating marketing activities including seminars, trade shows, etc.

Education record

Education record