I'm an award-winning Creative Director & Copywriter. If you manage, design or think about brands, send me an invite. I excel at Brand Architecture, 360° Campaigns, Naming & Slogans. Let's collaborate!After 25 years as a Creative leader within advertising organizations, I wanted to focus my career around what I truly enjoy doing: helping brands figure out what they stand for—and how to say it.So I did it.In 2021, I founded MrChan and began offering my services as an unrestricted free creative agent.I am highly skilled at identifying key messages, leveraging consumer insights and developing creative solutions that reflect a brand's personality.I have a 20+ year track record of delivering successful campaigns across various sectors, including healthcare, finance, transportation, telecommunications, loyalty programs, government institutions, professional services and consumer goods. I have the unique ability to work in both French and English, which has allowed me to effectively reach and engage audiences across Canada and the world.I have extensive experience collaborating with designers, graphic artists, photographers, videographers and other talented professionals to bring a team’s vision to life.I've worked with some of the world's most successful brands, on and off the shelves: Air Canada, Aeroplan, Fido, Johnson & Johnson, Kellogg's, Kraft, Molson-Coors, Nintendo, Novartis, P&G, SC Johnson, TD Canada Trust, Tim Hortons and more.I've won some of the coveted awards in the industry: two Cannes Lions, a Yellow Pencil from the D&AD, a Silver Pencil at the One Show, two Silvers at the Clios, Gold at the CMAs, Best in Show at the FITCs, nods from Google, Adobe, the Webby Awards and more.And I served as a juror for these award shows: The CMAs, Les Flèches (Association de Marketing Relationnel), Le Publicité-Club de Montréal, the PROMO! Awards and The International ECHO Awards.