Creating strategies for expansion into Indian markets, creation of courses, Training of sales, Handling P&L of the SBU for creating an impact.Key responsibilities:▪ Creating strategies for expansion of markets and creating an impact. ▪ Goal setting, implementation, and resource planning.▪ Budgeting and aligning with the management's vision of the organization.▪ Creating partnerships with the vendors and freelancers across all the functions of Marketing, PR, and… Show more Creating strategies for expansion into Indian markets, creation of courses, Training of sales, Handling P&L of the SBU for creating an impact.Key responsibilities:▪ Creating strategies for expansion of markets and creating an impact. ▪ Goal setting, implementation, and resource planning.▪ Budgeting and aligning with the management's vision of the organization.▪ Creating partnerships with the vendors and freelancers across all the functions of Marketing, PR, and communications. ▪ Submission of monthly, quarterly reports to HQ and senior management Show less

Responsible for setting up and managing the group’s marketing and communication department including PR and digital, overseeing media spend of Rs. 10 Crs.Key Achievements▪ Developed the group’s first ever 360 degree communications road map with focused brand messaging; saved approx. Rs. 4 Crs. due to streamlined media activities.▪ Increased share of voice (SOV) for the company to more than 300% which included raising the profile of the Chairman and ‘C’ level executives… Show more Responsible for setting up and managing the group’s marketing and communication department including PR and digital, overseeing media spend of Rs. 10 Crs.Key Achievements▪ Developed the group’s first ever 360 degree communications road map with focused brand messaging; saved approx. Rs. 4 Crs. due to streamlined media activities.▪ Increased share of voice (SOV) for the company to more than 300% which included raising the profile of the Chairman and ‘C’ level executives with 120 features in leading publications and more than 10, one to one interviews on leading business channels like CNBC, ET Now & Zee business – a media value of at least Rs. 2 Crs.▪ Showcased the group on national as well as international platforms by participation in coveted events like LME (London metal Exchange) week, FIA 2018-19 (Futures Industry Association, USA), FOW (Futures and Options world, UK). ▪ Facilitated winning notable awards such as Times Now Outperformer Award and Most Enterprising CEO Award by WBR Group.▪ Revamped the group’s website to increase SEO impact by 1000 %; strategized social media content to achieve a consistent above-average volume of views and hits. Show less

Responsible for trade promotions & marketing communications for the company. Develop and expand the market for Zantel across Tanzania by planning and implementation of point of sales and promotional activities.Key Achievements:▪ Created and activated more than 12000 POS for the company, increasing ROI by 20%.▪ Negotiated with Zantel’s channel network to reinvest 5% of their monthly turnover towards POS activities.▪ Planned and executed an annual strategy for BTL… Show more Responsible for trade promotions & marketing communications for the company. Develop and expand the market for Zantel across Tanzania by planning and implementation of point of sales and promotional activities.Key Achievements:▪ Created and activated more than 12000 POS for the company, increasing ROI by 20%.▪ Negotiated with Zantel’s channel network to reinvest 5% of their monthly turnover towards POS activities.▪ Planned and executed an annual strategy for BTL, roadshows and events for an annual budget of USD 300k Show less

Setting up marketing and media partnerships for FTIL group in India, Singapore, Mauritius and Botswana. Key Achievements:▪ Negotiated private treaty deals with BCCL worth Rs 100 Crs, with HT for Rs 25 Crs, with CNBC for sponsorship of B2B programs, events and award nights for Rs 40 Crs. These deals resulted in approximate savings to Rs 400 Crs.▪ Developed and implemented multi-media, multi-regional and multi-lingual marketing strategies for the launch of Multi… Show more Setting up marketing and media partnerships for FTIL group in India, Singapore, Mauritius and Botswana. Key Achievements:▪ Negotiated private treaty deals with BCCL worth Rs 100 Crs, with HT for Rs 25 Crs, with CNBC for sponsorship of B2B programs, events and award nights for Rs 40 Crs. These deals resulted in approximate savings to Rs 400 Crs.▪ Developed and implemented multi-media, multi-regional and multi-lingual marketing strategies for the launch of Multi Commodity Exchange (MCX) – 2008-09, Singapore Mercantile Exchange (SMX) in Singapore – 2009-10, Global Board of Trade (GBOT) Mauritius – 2009-10, Bahrain Financial Exchange (BFX) -2009-10 & Multi Commodity Exchange Stock Exchange (MCX SX) – 2010-11▪ Oversaw purchase and delivery of annual media spends of Rs. 60-70 Crs. ▪ Collaborated with Corporate Communications team to negotiate PR deliverables across all media vendors enabling a cohesive, highly impactful presence of all exchange platforms Show less

Responsible for market research and marketing for the group’s clientsKey Achievements:▪ Planned the launch of sixty-five radio stations of BIG FM radio across different territories within India.

Created business plans and launch campaigns for brands such as Tata corporate, Tata Salt, Cadila, Elder pharma, Indian Oil, DHL, Star network.Key Achievements:▪ Media planning, buying and designing of the media launch of Tata centenary campaign (Rs 100 Crs), Xtra Mile (Rs 30 Crs), Xtra Premium (Rs 35 Crs) and Cadila sugarfree (Rs 25 Crs)

Brand of customized luxury fashion for celebrities and high-end elite customers.Brand co-ordinator