Driving global marketing efforts within the dental lab business. Increase sales and enhance customer experience through data driven decisions and best in class customer facing marketing activities.Main task:Responsible for and owner of global marketing strategyDriving product launches and global marketing campaignsResponsible for marketing plan and strategic commercial projects of key partnersBuild relationship with key region’s local marketing to ensure alignment with global priorities and capture development in local marketsResultsSuccessful global launch of Generation Red, the next generation of lab scanners, on September 1, 2020.Campaign landing page: https://www.3shape.com/en/scanners/lab/generation-redBest-ever October and November sales.

Since 2012 I have managed a broad variety of global marketing projects such as product launches, digital improvements and the corporate social responsibility reporting, in close cooperation with VELUX Group Management and internal clients.Main task▪ Scope development - defining KPi’s▪ Project organizing - onboarding members of project team, steering group etc.▪ Insights overview and business plan▪ Briefing, concept development and production of marketing elements▪ Stakeholder management▪ Internal marketing - make the project known!▪ Planning, process and change managementResultsSuccessful global launch on 7 markets of VELUX Modular Skylights, a new business area for the VELUXgroup. Driving the project from business case to implementation, including the development of new brand identity, visuals, videos, 3D animations, website, launch event in London and global go-to-market strategy. https://www.youtube.com/watch?v=NIylR4W6lWw&t=24sRecently I have headed the development of the new VELUX Installer Rewards Program which included the creation of a digital member portal and global sign-up campaign. https://bonus.velux.dk/Other:Development of a digital CSR platform and yearly SoMe activation set-upDevelopment of a new vendor visit app for installersSuccessful global relaunch of the VELUX Sun tunnel product www.velux.com/products/sun-tunnelsBuilding a lean project management process for the new PMO department in general, includingtools, methods, leadership style etc. Reducing the average project lead time from 27 to 15 weeks.

Account manager for selected VELUX sales companies and external clients. Communication adviser for VELUX corporate marketing department and other internal clients. Development of marketing and communication strategies at senior management level. Main task Development marketing strategies and go-to-market plans Concept and campaign development Delivering, adapting and implementing master solutions  Leading qualified project teamsResultsIncreased turnover on existing customers. New accounts landed, SolarCap, VELUX Romania and VELUX Poland. Chargeable time reached 86.7% (goal 75%)

Head of marketing department. Responsible for the international marketing of the Jackpot brand. Member of the management group. Manager for two Sales and Marketing coordinators.Main task Development and implementation of the updated sales and marketing strategy. Securing that the strategy was in line with the market development. ResultsImplemented a new and more efficient sales and marketing department structure.

Head of corporate marketing and the in-house advertising agency. Member of the management group. Manager for one Marketing assistant, one Art Director, one Copy Writer, one PR Co-ordinator, one Printing Co-ordinator and seven Visual Merchandisers.Main taskDevelopment and implementation of international communication strategy and marketing initiatives. Development and production of fashion shows, catalogues, advertising campaigns, website etc.ResultsEstablishment of a marketing department. Successful launch of the Miniature line. Turnover doubled between 2002 and 2006, with only a 25% increase in marketing budget.

Communication adviser and account manager for Business to Consumer Accounts. Member of themanagement group.Main taskConstantly seeking new business opportunities among existing and new customers. ResultsIncreased turnover on Amagerbanken. New accounts, Orion Pharma and Telia Mobile.

Responsible for the corporate marketing of Compeed Hydro Cure System in 23 countries. Development of International marketing strategies, plans and budgets.

Responsible for the marketing of the total product portfolio of personal and health care products in Denmark. Member of group management.

Responsible for the marketing of sugar products in DK and NO. Development of communication strategies and marketing initiatives.