Long Zhang

Long Zhang Email and Phone Number

Senior Consultant | Life Science Strategy @ 毕马威中国
Shanghai, China
Long Zhang's Location
Jing'an District, Shanghai, China, China
About Long Zhang

Bayer medical mkt | Msc drug discovery and pharma management student at UCLInterested in career development in marketing and product management in pharma/healthcare/life sciences industries. Feel free to reach out and build networks!

Long Zhang's Current Company Details
毕马威中国

毕马威中国

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Senior Consultant | Life Science Strategy
Shanghai, China
Website:
kpmg.com/cn
Employees:
5863
Long Zhang Work Experience Details
  • 毕马威中国
    Senior Consultant | Life Science Strategy
    毕马威中国
    Shanghai, China
  • 拜耳
    Marketing Executive -Maternal Nutrition
    拜耳 Jan 2022 - Present
    中国 上海市
    1. Strategy Planning in Hospital Channel: Lead& drive Elevit OTC hospital business, including strategy, business analysis, management of projects, KOLs, medical assets and P&I costs. Expanded clinical benefits, extended DOT, and increased product usage, consolidated No.1 HCP Recommendation in China, Top1 market share with net sales growth.- Extend DOT by expanded fertility business;- Expand Product Benefits by promote the first consensus;- Fight Against Crisis by Leveraging Global Resources, and has been nominated by BCH CHESSIE AWARDS; - Increase Low Tier Awareness by Promote Government Cooperation;- Update Medical Assets by Leverage HCP POV; 2. Brand project management: Responsible for 0-1 planning and promoting the implementation of core brand joint campaigns in retail and EC channels (including Talcid, Saridon& Redoxon), better derived KA’s interest and involvement, and maximized investment effectiveness in Bayer DSO operation model. Participated in new product launching, including organized selling points and medical stories, package design, first run preparation, Launch Campaign, etc. 3. Business Analysis: Build professional strategy and messaging by monthly tracking and analyzing hospital channel performance and competitor market strategies. Participated in monitoring potential customer trends, analyzing the competitive landscape, market opportunities of new product.
  • Sanofi
    Business Innovation Intern
    Sanofi Jul 2021 - Jan 2022
    中国 上海市 静安区
    - Project management: Responsible for the follow-up of Go-to-Market reps digital transformation, participate in the execution for platform function optimization, behavioral data analysis, and content upgrades. Assist in data collection and analysis of Internet hospital projects, such as research reports on online diagnosis and treatment on various platforms, payment models, etc.- Digital marketing: Responsible for content planning and labelling system in the field of "immune inflammation and rare diseases" in Sanofi Wechat services, and follow up cooperation projects with health content providers such as Medlive and Yixuejie and collect behavioral data, such as "The Strongest Brain" online questions, "Patient Simulator" online consultation, etc.
  • 爱思唯尔
    Medical Intern
    爱思唯尔 Mar 2021 - Oct 2021
    中国 上海市 长宁区
    - Medical content editing: Responsible for the content transformation plan of the "Elsevier Scientific Research & Medical Service" WeChat official platform. Conduct research and data analysis for physicians. Search the medical research of top journals such as Lancet, Cell, JACC, etc. , and write "top journal discovery", "case report" and other articles. The conversion rate of articles increased by an average of 2%, and the reading completion rate increased by an average of 17%.- digital marketing: Independently operate Zhihu and Weibo accounts, coordinately operate the public account matrix, contact potential KOLs, etc. Participating projects include: the long-term promotion of 3D anatomy APP and clinical decision-making products, the release of highly cited scholars in China, the launch of Elsevier Sylvania/Sevier Academy, etc. The independently operated platform has accumulated 12,000 follwers.
  • 葛兰素史克公司
    Mr Intern
    葛兰素史克公司 Nov 2020 - Feb 2021
    - Medical communication: Communicate with patients suffering from COPD and respiratory physicians, promote their understanding of the latest treatment plans and product advantages by conducting academic meetings. - Conference Planning: Participate in the preparation and execution of regional launch conferences.
  • 安利中国
    Researcher
    安利中国 Jan 2020 - Jul 2020
    中国 上海
    - Led study on “Establishing a Novel In Vitro NociOcular Assay for Eye Sting Potential of Natural Preservative Based on TRPV1 Channel Activation”, provided the company with a convenient and low-cost method for eye irritation tests of cosmetic products, and won the First place of Research Project Prize of London Metropolitan University (Top 5%).
  • 诺华
    Marketing Intern
    诺华 Apr 2019 - Dec 2019
    中国 上海
    - Data analysis: Responsible for summarizing the sales of Entresto in the county market across the country, the conduct of department meetings, and hospital admissions. Produce weekly/monthly sales briefings.- Meeting planning: Assist to follow up the meeting process of various city meetings, sales sharing meetings, etc., and be responsible for material procurement, video, poster production and publicity.

Long Zhang Education Details

Frequently Asked Questions about Long Zhang

What company does Long Zhang work for?

Long Zhang works for 毕马威中国

What is Long Zhang's role at the current company?

Long Zhang's current role is Senior Consultant | Life Science Strategy.

What schools did Long Zhang attend?

Long Zhang attended 英国伦敦大学学院, London Metropolitan University.

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