Catherine Long Email and Phone Number
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Versatile & highly competent advertising & digital marketing professional offering over 15 years of experience in working in multiple industries. Ability to analyze issues, devise continuous process improvements and incorporate initiatives to increase efficiency, streamline operations & decrease overall expenses with minimal resources.SKILL AREAS: Project Management & Marketing Communications, Copy Writing & Art Direction, Internet & Web Marketing, Mobile & Tablet Advertising, Native Advertising & Content Marketing, Advertising Concept Development, Multitasking in Fast-paced Environments, Highly Organized & Strong Analytical Abilities, Articulate Oral & Written Communication, Quick Problem Resolution & Decision Making, Continuous Process Improvement & Innovation, Team Building, Training & Development, Collaborative Leadership.
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Sr. Manager, Market ReadinessCox Automotive Inc. Dec 2019 - PresentAtlanta, Ga, Us
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Sr. Sales CoachCox Automotive Jan 2018 - PresentSewickley, Pa, Us -
Sr. Sales CoachCox Automotive Jan 2018 - PresentSewickley, Pa, Us
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Sales Operations ManagerKelley Blue Book Feb 2015 - Jan 2018Irvine, Ca, UsCollaborate with cross-functional teams, driving continuous sales and organizational improvement -
ConsultantConsulting Services Nov 2014 - Feb 2015Work with local companies to provide consulting services in advertising, ad operations, marketing and business process for interactive and mobile media.
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Director, Sales Creative And Advertising OperationsFreedom Communications Inc. Mar 2009 - Feb 2015Santa Ana, California, UsOversaw print and digital sales creative and advertising operations for over the local and national advertisers of the Orange County Register Communications print and online products. Led a cross functional department that blends the following functional responsibilities: interactive ad design and operations, print ad design and operations for 3 daily newspapers, 23 community papers and 4 monthly magazines, native advertising and content marketing, sales collateral and marketing materials.Key Accomplishments: Promoted to this role in August 2012. In addition to managing the day to day operations of the newly expanded advertising operations department, key projects include rolling back ad design outsourcing through restructuring and growing design department, elevating advertising design across all products and developing an agency-style design team capable of producing high end spec work for national and key accounts -
Director Of Marketing Communications, Research And Creative DesignFreedom Communications Inc. May 2011 - Aug 2012Santa Ana, California, UsDirect development of interactive advertising including video, rich media, conversion landing pages, mobile/tablet, social media and email for local advertising customers of 27 daily newspapers.Execute sales and marketing programs for web display, mobile/tablet, local search, daily deals, classifieds, email, and Yahoo affiliate program for 27 daily newspapers including the Orange County Register. Liaison to marketing and design resources for internal and external customers including advertisers, product managers, sales reps, sales directors, and senior management. Review all project requests, meet with stakeholders to scope and determine project requirements, direct internal designers, responsible for creative review and approval.Manage marketing department including one marketing manager and 4 designers with blended skill sets including social media content, print, flash, and web development. Implement best practices for interactive design throughout the organization presenting at local meetings and organizing monthly meetings and training for designers at local papers.Department reporting and analysis and measurement against benchmarks and strategic goals.Key Accomplishments: Promoted to this role in May 2011, presented on interactive advertising design best practices at conference for local business in Florida, directed creation of campaign for Mercedes of Laguna Nigel that won best design from Yahoo newspaper consortium.
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Director, Design And Advertising SolutionsFreedom Communications Inc. Mar 2009 - May 2011Santa Ana, California, UsManage the creative development of email, web, mobile and tablet campaigns for advertisers throughout the Freedom newspaper and broadcast TV stations network.Manage the execution of sales collateral, custom web development and marketing programs for Freedom Interactive’s product lines.Advise on best practices for internal and external customers related to interactive advertising and emerging technologies such as mobile, tablet, and social media.Lead teams of four staff designers and five order fulfillment account managers of blended skill sets including print, flash, web and application development.Ensures interactive design department and order fulfillment teams have the needed resources and tools to functional at the highest levels. Manage vendors and key 3rd party relationships.Work closely with sales, IT and product management to ensure projects and programs are on track and on budget.
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Client Services10Th Degree Jul 2008 - Feb 2009Lake Forest, California, UsClient liaison and project manager for online advertising agency services including custom web development, search engine marketing, search engine optimization, online display, and email marketing campaigns.Manage media and creative teams, ensuring projects stay on schedule and within budget.Assess client programs and goals to develop project timelines, creative briefs, and copy and direct overall campaign direction.Work with agency partners and department heads to improve internal structure and processes. -
Publisher, Off-Road.ComAdvanstar Communications 2004 - 2008New York, Ny, UsP&L responsibility for consumer Web property that generated 3,000,000 monthly page views, 650,000 monthly unique visitors and $650,000 in annual revenue.Managed editorial content, staff, freelance resources, and budget.Managed and directed sales team, with responsibility to hit sales targets.Created custom sales opportunities, manage all ad programs, and oversee Web operations and billing.Managed all marketing programs and resources, including development of custom online sweepstakes and social networking programs.Key projects: Developing Youtube-style video channel, managing Search Engine Marketing initiative, implementing vertical search, and complete site redesign. Overseeing projects including managing all internal and external technical and product level resources. Project lead expected to keep projects on time, on budget, and meeting expected goals.
Catherine Long Skills
Catherine Long Education Details
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California State University, ChicoSocial Science
Frequently Asked Questions about Catherine Long
What company does Catherine Long work for?
Catherine Long works for Cox Automotive Inc.
What is Catherine Long's role at the current company?
Catherine Long's current role is Sr. Manager, Market Readiness at Cox Automotive Inc..
What is Catherine Long's email address?
Catherine Long's email address is ca****@****ive.biz
What is Catherine Long's direct phone number?
Catherine Long's direct phone number is +194939*****
What schools did Catherine Long attend?
Catherine Long attended California State University, Chico.
What skills is Catherine Long known for?
Catherine Long has skills like Online Advertising, Email Marketing, Online Marketing, Advertising, Social Media Marketing, Digital Marketing, Interactive Advertising, Marketing, Seo, Sem, Digital Media, Social Media.
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