Catherine Long Email & Phone Number

Atlanta, Ga, Us

Sewickley, Pa, Us

Sewickley, Pa, Us

Irvine, Ca, Us

Collaborate with cross-functional teams, driving continuous sales and organizational improvement

Work with local companies to provide consulting services in advertising, ad operations, marketing and business process for interactive and mobile media.

Santa Ana, California, Us

Oversaw print and digital sales creative and advertising operations for over the local and national advertisers of the Orange County Register Communications print and online products. Led a cross functional department that blends the following functional responsibilities: interactive ad design and operations, print ad design and operations for 3 daily newspapers, 23 community papers and 4 monthly magazines, native advertising and content marketing, sales collateral and marketing materials.Key Accomplishments: Promoted to this role in August 2012. In addition to managing the day to day operations of the newly expanded advertising operations department, key projects include rolling back ad design outsourcing through restructuring and growing design department, elevating advertising design across all products and developing an agency-style design team capable of producing high end spec work for national and key accounts

Santa Ana, California, Us

Direct development of interactive advertising including video, rich media, conversion landing pages, mobile/tablet, social media and email for local advertising customers of 27 daily newspapers.Execute sales and marketing programs for web display, mobile/tablet, local search, daily deals, classifieds, email, and Yahoo affiliate program for 27 daily newspapers including the Orange County Register. Liaison to marketing and design resources for internal and external customers including advertisers, product managers, sales reps, sales directors, and senior management. Review all project requests, meet with stakeholders to scope and determine project requirements, direct internal designers, responsible for creative review and approval.Manage marketing department including one marketing manager and 4 designers with blended skill sets including social media content, print, flash, and web development. Implement best practices for interactive design throughout the organization presenting at local meetings and organizing monthly meetings and training for designers at local papers.Department reporting and analysis and measurement against benchmarks and strategic goals.Key Accomplishments: Promoted to this role in May 2011, presented on interactive advertising design best practices at conference for local business in Florida, directed creation of campaign for Mercedes of Laguna Nigel that won best design from Yahoo newspaper consortium.

Santa Ana, California, Us

Manage the creative development of email, web, mobile and tablet campaigns for advertisers throughout the Freedom newspaper and broadcast TV stations network.Manage the execution of sales collateral, custom web development and marketing programs for Freedom Interactive’s product lines.Advise on best practices for internal and external customers related to interactive advertising and emerging technologies such as mobile, tablet, and social media.Lead teams of four staff designers and five order fulfillment account managers of blended skill sets including print, flash, web and application development.Ensures interactive design department and order fulfillment teams have the needed resources and tools to functional at the highest levels. Manage vendors and key 3rd party relationships.Work closely with sales, IT and product management to ensure projects and programs are on track and on budget.

Lake Forest, California, Us

Client liaison and project manager for online advertising agency services including custom web development, search engine marketing, search engine optimization, online display, and email marketing campaigns.Manage media and creative teams, ensuring projects stay on schedule and within budget.Assess client programs and goals to develop project timelines, creative briefs, and copy and direct overall campaign direction.Work with agency partners and department heads to improve internal structure and processes.

New York, Ny, Us

P&L responsibility for consumer Web property that generated 3,000,000 monthly page views, 650,000 monthly unique visitors and $650,000 in annual revenue.Managed editorial content, staff, freelance resources, and budget.Managed and directed sales team, with responsibility to hit sales targets.Created custom sales opportunities, manage all ad programs, and oversee Web operations and billing.Managed all marketing programs and resources, including development of custom online sweepstakes and social networking programs.Key projects: Developing Youtube-style video channel, managing Search Engine Marketing initiative, implementing vertical search, and complete site redesign. Overseeing projects including managing all internal and external technical and product level resources. Project lead expected to keep projects on time, on budget, and meeting expected goals.