Chengru Long Email & Phone Number

Norwalk, Connecticut, United States

Norwalk, Connecticut, United States

• MBI is a direct marketing consumer products marketing company with annual sales of over $300 million.
• Managed the life cycle of 100+ products generating over $7 million in annual sales for the Danbury Mint division.
• Analyzed market segments and sales data to maximize conversions in marketing campaigns resulting in over $500K in profit in FY24.
• Regularly collaborated with 6 teams (Advertising, Product Development, Product Ordering, Print Production, Operations, and Customer Service) to develop and execute 100+ annual marketing campaigns while balancing.
• Led internal consulting projects to improve efficiency for multiple departments, including Marketing, Print Production, Web, and Product Ordering.

Cambridge, Massachusetts

Greater Boston Area

• Door of Clubs is the first-ever platform designed for student clubs. Through innovative features and effortless connections with top companies, the platform empowers clubs to boost retention, recruitment, and member.
• Developed a social media plan with a student-oriented marketing strategy resulting in over 40,000impressions on Twitter per month (200% increase) and 30,000 reach on Facebook
• Redesigned a student side product by leading 10 focus groups and analyzing survey data collectedthrough email campaigns on Hubspot (40% average open rate)
• Collaborated with another intern to research 40 companies’ career pages for sales calls whichultimately led to the acquisition of 7 new clients

Cambridge, MA

• BoConcept is the brand name of Denmark's most global retail furniture chain with more than 250 stores in 60 countries around the world.
• Researched and expanded customer base using Redfin and Experian and added over 5,000 potential customers to mailing list
• Curated social media content and increased audience reach to over 3,000 people on Facebook (300% increase) and to over 1,000 people on Instagram (900% increase)
• Used MailChimp to design newsletters resulting in an open rate of 23% (Industry Average: 19%)

San Francisco Bay Area

• World Savvy is a national education nonprofit that works with educators, schools, and districts to integrate the highest quality of global competence teaching and learning into K-12 classrooms, so all young people can.
• Edited a Collaborator’s Guide for teachers (180 pages), vetted over 300 resources in the Resource Hub, and compiled a spreadsheet of over 50 resources for an upcoming Collaborator’s Guide
• Managed the social media accounts, edited media kits and event programs, assisted in data entry and organization, and posted job listings
• Utilized Microsoft Office programs, Google programs, Adobe Acrobat, Salesforce, Taskray, EventBrite

Greater Boston Area

• Let’s Get Ready provides free SAT preparation, admission counseling, and post-enrollment mentoring to students from low-income backgrounds and first-generation-to-college students to help them get into and graduate.
• Oversaw a site comprised of 3 tutors and 20 high school students to ensure that students were receiving effective SAT prep and valuable mentoring
• Utilized Salesforce and Excel sheets to organize student information and to manage attendance accountability
• Maintained consistent contact with both students and parents to promote and track progress

Bachelor'S Degree, Economics

Activities and Societies: Harvard Undergraduate Studies in Education (HUSE), Harvard Undergraduate Marketing Group (HUMG), Undergraduate.

High School Diploma, Medical Science, Computer Science

Activities and Societies: President of Key Club, President of Programming Club, Founder and President of Mu Alpha Theta, HOSA, SkillsUSA.