Daniel Long Email & Phone Number

Results-driven marketer with a passion for "the subscription economy." Case in point: it's challenging when news is thought of as a free commodity - yet, still providing consumers with a great value proposition to support high-quality, local journalism.

Dallas, Tx, Us

Directed consumer acquisition marketing for high-value print subscription customers through direct marketing channels.Developed strategic plan for digital marketing across websites, email, social media, SEO / SEM / PPC campaigns.Guided cross-functional team efforts which led publisher to report “most importantly in 2017, we succeeded in hitting our digital subscriber plan for volume growth.” Led development of business rules for new subscription economy channel and managed strategies to maximize volume growth (+200%) while optimizing subscription revenue (+60%) and advertising revenue streams.Directed acquisition efforts through effective targeting, modeling (newsletter lead generation, ad blocking intercepts, custom subscription packages), a/b testing (messages and offers), and multi-channel marketing campaigns.Served as liaison with SaaS and software development partners (Piano, Mather Economics, LifeBlue) to improve usability, UX, conversions plus reporting and cross-functional communications. Collaborate with cross-functional teams (involving research, IT, marketing, finance, analytics, content) to develop targeted sales campaign strategies and oversee that elements of campaigns are executed accordingly.Develop and implement the overall sales campaign and direct response channel strategies, (including direct mail, email, in-product & digital campaigns) to acquire new subscribers by targeted audience segments.

Fort Worth, Tx, Us

As Digital Subscriptions Manager I've consistently grown our core number of active accounts with net growth of 106%, increased engagement by 65%, and grew revenue by 63% in an environment in which consumers frequently think digitally-delivered news should be a free commodity.Directed market research efforts to discover strategic business trends and consumer behavioral insights.Championed geographic, demographic and psychographic segmentation understanding into staff training, processes, and marketing communications to identify targets, maximize connection with consumers, and build customer loyalty.Guided creative staff to build upon underlying knowledge base to create effective design and body copy that breaks through clutter and connects with consumers.Served on cross-functional teams to conceptualize initiatives and leverage limited resources to achieve goals. Managed customer service efforts for digital-centric customers to increase satisfaction and increase retention rates.

Fort Worth, Tx, Us

Direct initiatives related to marketing research, product development, advertising sales, brand management, marketing communications and creative development.Provide leadership and encourage curiosity to drive strategic quantitative and qualitative marketing research -- design, analyze and synthesize findings to address market trends, consumer behaviors, content planning, product positioning, product lifestages, consumer and advertiser satisfaction, ad effectiveness. Champion geographic, demographic and psychographic segmentation understanding into staff training, processes, and marketing communications to identify targets, maximize connection with consumers, and build customer loyalty.Provide counsel to senior staff of all divisions for alignment of strategies, marketing programs, and communications.Utilize a balance of creativity and logic to bring understanding to complex business issues.

Fort Worth, Tx, Us

JOUR 40903 in the College of CommunicationsServed as instructor for Research & Evaluations course for upper-level students. Emphasized research methodology and understanding of target audience to develop effective creative briefs that drive advertising design of multi-channel campaigns.

Us

Day-to-day management of multiple simultaneous marketing projects in media, healthcare, and travel industries. Projects included product strategies, consumer motivations, and advertising effectiveness research. Clients included The Washington Post, National Public Radio, AAA, and others.

Team Leader (Sergeant E5) with 256th Infantry Brigade