Director Of Marketing & General Manager Of Operations
Traverse City, Michigan, Us
Salamander Technologies is the leading supplier of accountability systems essential for safety in the workplace – especially for larger venues open to the public such as convention centers, sports arenas, etc. Salamander provides hundreds of safety products for over 3,000 customers.When I joined Salamander in February of 2005, I was only the 10th employee to join their company. I began as a Marketing Communications Specialist and continued to gain traction as I grew my business and leadership acumen in larger roles including Channel Marketing Manager (2007 to 2008), Product Manager (2008 to 2009), & Marketing Manager (2009 to 2010).In 2010, I was approached by one of the owners to take over as GM while also heading up the marketing department. At the time, we had just recently been named to the INC 500 and had grown our team to about 50 total employees.Our small size allowed me to streamline processes while gaining a deep perspective of the ‘cause-and-effect’ of implementing new marketing strategies.There was no room for organizational silos; I managed operations, logistics, team building exercises, training, vendor partnerships, customer accounts, marketing plans, and everything in between.• Slashed overhead costs by 98%• Implemented MS Dynamics CRM system• Created effective training plans for the regional training centers (RTCs)• Transitioned product development from a client-based software to SaaS• Revamped our product delivery process• Oversaw IT infrastructure• Designed marketing graphics and wrote collateral content• Wrote policies and procedures
