Full-service digital marketing agency.

Targeted Content Marketing Public Relations Communications

Consulted and worked collaboratively with business segments and leaders on corporate marketing collateral to support and build the corporate brand identity. Used persuasive messaging to tell consumers about Humana. • Working knowledge of best practices for communicating about the health insurance industry• Development of talking points • Understanding of essential public policy aspects of Affordable Care Act. Have translated that knowledge into positives for… Show more Consulted and worked collaboratively with business segments and leaders on corporate marketing collateral to support and build the corporate brand identity. Used persuasive messaging to tell consumers about Humana. • Working knowledge of best practices for communicating about the health insurance industry• Development of talking points • Understanding of essential public policy aspects of Affordable Care Act. Have translated that knowledge into positives for consumers• Development of collateral materials • Collaboration within Humana marketing segments, including digital, social and direct response media• Oversaw translations of materials into Spanish, Vietnamese, Chinese, Polish, and Creole Show less

Provided strategic guidance, communications and marketing services to businesses and non-profit organizations. • Public relations arm for start-up healthcare informatics client- Took complex material and created easy-to-read copy for general audiences- Enhanced corporate reputation through development of newsworthy press releases, collateral materials, media kit, and successful awards applications - Wrote “Thought Leaders,” blog-like articles for C-level… Show more Provided strategic guidance, communications and marketing services to businesses and non-profit organizations. • Public relations arm for start-up healthcare informatics client- Took complex material and created easy-to-read copy for general audiences- Enhanced corporate reputation through development of newsworthy press releases, collateral materials, media kit, and successful awards applications - Wrote “Thought Leaders,” blog-like articles for C-level executives- Exceeded annual goals for “creating buzz,” including pitching, writing, and securing publication of feature articles in target trade journals• Utilized persuasive communication strategies for clinic client to assist new physician to be “booked three weeks out” as requested• Set creative direction and wrote copy for a variety of clients, including direct mail, collateral materials, radio spots, and feature articles for magazines and business publications • Established and implemented strategic marketing plans Show less

Led three-year Lilly Endowment-funded program to enhance grassroots collaboration among agencies focused on serving at-risk youth. • Established and developed advisory board and youth volunteer network• Established and managed development/fund-raising effort• Expanded program to include 17 schools in three-county area from original plan consisting of two school systems in a two-county area

Managed industrial sales and marketing program for division of Brown-Forman that sold grain by-products as food ingredients to accounts such as Pepperidge Farm, Nabisco Brands and Keebler.• Directed all promotional work both internally and externally• Responsible for media buys, photography, graphic design and printing • Managed national network of food brokers• Developed direct sales call/follow-up system• Co-drafted and implemented budget