Long Mai Email & Phone Number

Austin, TX, US

Austin, TX, US

Seattle, WA, US

Walldorf, BW, DE

 Redesigned and automated the digital marketing performance analytics dashboard, tracking over 20 KPIs (LTV, ROI, etc.) for 20 campaigns, saving 10 work hours per week and $75k annually  Compiled and cleaned data from multiple sources with Tableau and R integration for data mining on market data to identify key customers personas/cohorts that increased.

Houston, Texas, US

 Revamped and automated a legacy performance dashboard for a $400k business development plan with Excel VBA and Tableau integration that streamlined the workload by over 84% Conducted price comparisons for 500+ competitors’ products using a classification model in R and Tableau, Implemented strategic pricing changes, resulting in a 12% increase in.

Hanoi, NA, VN

 Analyzed $50k/month digital marketing spend to recommend strategies to the management team and optimize sales funnel conversion; increased conversion by 15% MoM and decreased cost per acquisition by 20% Pioneered the use of an award-winning A/B testing method for profit maximization, test&roll, which increased digital marketing ROI by 24% on average for.

Cambridge, Cambridgeshire, GB

 Drafted questionnaires and surveys to gather data on the pharmaceutical market, analyzed results to identify key improvement areas and opportunities for the sales team Pioneered the use of automation for market research with R and Excel integration for data scraping and machine learning, successfully optimized the spending of $200M in media budget to.

• Ran an advertisement campaign leveraging social media and viral videos which boosted the amounts of visits to the Vietphil Camp online website by 300%
• Spearheaded creation of website content, continually writing 2 articles a week and increasing traffic by 45%
• Organized events and recreational activities for young children at the camp.