• Exploring new opportunities behind shopper trends and business evolutions, • Screening business deals and resolving internal priorities by analyzing marketing strategies and plans, potential of initiatives, financials;• Developing category plans, building proficient relation with customers, reinforcing the group's brand image in the various distribution channel;• Encouraging excellence, establishing Tools & KPI's to achieve category goals.

Inspired to the sensational creations of J. Leatham and P. Bailey, the Company combines the outstanding vision of French floral designer, the US amazing installations and the Italian passion for design and details, thus bringing to life dramatic effects and unforgettable atmospheres.Highlights / Key Accomplishments:• Unit Turnover up by 30% (FY 2017) - over 50% from No UE clients || US as top contributor;• Doubling the turnover from the contracts - representing 50% in 2017;• Margins up by 2500 bps FY 2017 (Net Profit @ 40%).• Clients book: (i) Luxury Brands as Bulgari, Dior, Replay, Vogue (ii) Luxury hotels and boutiques as VPL Lugano, Hotel Boscolo Milano, Promemoria Milano (iii) Recognized production agencies.

Key Responsibilities:- Member of the Company Management, responsible for Home/Hygiene - 40% RB Turnover;- Direct accountability on a team of eight qualified people;- Member of international Teams for leading LT Brand strategies & NPD pipeline - Europe/NA;- Financials ownership, Budget Management (>10 Mln€) behind ROI objectives;- Development of multi-channel strategies by customer and alignment of joint growth plans;- Business drive on Multi-functional team.Highlights / Key Accomplishments - DWP Business:• Local development of Gel platform leading to double-digit growth results in sales and share; • Local development and launch of new communication strategy ATL & New Media; (BET Key indicators on the rise - MAT 14 (Loyalty, Repurchase, Brand Equity)• Redefinition of sizing & pricing strategy by customer/channel.Highlights/Key Accomplishments - Air freshener Business:• Repositioning of base and launch plan of Premium platform based on patented technology;• Strict budget optimization and investment priorities on Top customers / Top activities (+10% in product contribution and GM% expansion).

Highlights - Sore Throat:- Italy as country lead of Southern Europe- New ST Business Model (Antiseptic vs Anti-Inflammatory) to maximize category growth;- Local development of new "Out of Season" platform ATL / Digital to explore new usages;- Loyalty Plan project on Top Pharmacies behind 3D activation plan and KPI's;- Definition and implementation of Educational campaign to reduce the abuse of antibiotics;- Creating a Board of KOL's while introducing conferences and trainings on ST pathologies.Key Accomplishments – Sore Throat:• +200 bps MS growth @ FY• sell-out @ +13,5% @ FY

Highlights – Fabric Care (Napisan)- local development of new logo, new packaging, new formulas (liquid and PMC powder).- Introducing Big Sizes, redefining sizing&pricing and catalogue.- Aligning ad-hoc plan with key customers to speed up distribution and exploit the support.- Step change on communication strategy behind local development of 360° emotional campaign.Key Accomplishments• Sell-out turn around and MS growth (MS @ +200bps) through Napisan Re-launch.Key Accomplishments – Fabric Care (Calgon)• GM% Expansion driven by Gel trend and Cost optimization (in market test Gel 2in1). • Excellent execution of re-branding to Calgon (cross-functional team).