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Chiara Longo Email & Phone Number
Senior Trade Director - Sales and Marketing
at
Mangia's
1 work email found
@reckittbenckiser.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Trade Director - Sales and Marketing
Location
Catania, Sicily, Italy
Who is Chiara Longo? Overview
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Quick answer
Chiara Longo is listed as Senior Trade Director - Sales and Marketing at Mangia's, based in Catania, Sicily, Italy. AeroLeads shows a work email signal at reckittbenckiser.com and a matched LinkedIn profile for Chiara Longo.
Chiara Longo previously worked as Responsabile Vendite Sicilia at Latterie Ragusane Spa and Responsabile Marketing & Trade at Latterie Ragusane Spa. Chiara Longo holds Marketing, Comunication, Sales Management, Business Administration And Management, General from Master Publitalia.
Company email context
Email format at Mangia's
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{first}.{last}@reckittbenckiser.com
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Profile bio
About Chiara Longo
I'm passionate, prone to challenges, results driven resource with cross functional skills in Sales, Marketing & Trade, Business Development. I have 15 years' experience in italian & multinational FMCG companies, cross different business (Food, Home, Hygiene, Health, Beauty) . I did my own activity too, importing a foreign trend to draw and realize dreaming installations, achieving relevant turnover and profit results. I like to turn critical issues into opportunities and I believe on strategic thinking and pragmatic approach, ambitious goals, empowered and inclusive teams, ethical organizations, good leaders, continuous learning.l have built a track record of successful results in shares, sell-out, profits via relevant innovations, customer centricity, effective communications, investment efficiency.SKILLS: Business Strategy, Business Planning & KPI’s, Budgeting, Communication & Media Mix, Shopper & Consumer Behavior, Customer Presentations, Training & People Management."The greater danger for most of us lies not in setting our aim too high and falling short but in setting our aim too low and achieving our mark" (M.B.)
Listed skills include Fmcg, Leadership, Competitive Analysis, Customer Insight, and 10 others.
Current workplace
Chiara Longo's current company
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12 roles
Chiara Longo work experience
A career timeline built from the work history available for this profile.
Responsabile Vendite Sicilia
Responsabile Marketing & Trade
May 2021 - Jul 2023
Head Of Business Development
• Exploring new opportunities behind shopper trends and business evolutions, • Screening business deals and resolving internal priorities by analyzing marketing strategies and plans, potential of initiatives, financials;• Developing category plans, building proficient relation with customers, reinforcing the group's brand image in the various distribution channel;• Encouraging excellence, establishing Tools & KPI's to achieve category goals.
Apr 2018 - Apr 2021
Co-Founder, Marketing & Sales Director
Sheerflowers - Creative Hub, Set Design, Floral Art
Inspired to the sensational creations of J. Leatham and P. Bailey, the Company combines the outstanding vision of French floral designer, the US amazing installations and the Italian passion for design and details, thus bringing to life dramatic effects and unforgettable atmospheres.Highlights / Key Accomplishments:• Unit Turnover up by 30% (FY 2017) - over 50% from No UE clients || US as top contributor;• Doubling the turnover from the contracts - representing 50% in 2017;• Margins up by 2500 bps FY 2017 (Net Profit @ 40%).• Clients book: (i) Luxury Brands as Bulgari, Dior, Replay, Vogue (ii) Luxury hotels and boutiques as VPL Lugano, Hotel Boscolo Milano, Promemoria Milano (iii) Recognized production agencies.
Mar 2015 - Mar 2018
Marketing & Trade Marketing Manager - Home Care & Hygiene
Key Responsibilities:- Member of the Company Management, responsible for Home/Hygiene - 40% RB Turnover;- Direct accountability on a team of eight qualified people;- Member of international Teams for leading LT Brand strategies & NPD pipeline - Europe/NA;- Financials ownership, Budget Management (>10 Mln€) behind ROI objectives;- Development of multi-channel strategies by customer and alignment of joint growth plans;- Business drive on Multi-functional team.Highlights / Key Accomplishments - DWP Business:• Local development of Gel platform leading to double-digit growth results in sales and share; • Local development and launch of new communication strategy ATL & New Media; (BET Key indicators on the rise - MAT 14 (Loyalty, Repurchase, Brand Equity)• Redefinition of sizing & pricing strategy by customer/channel.Highlights/Key Accomplishments - Air freshener Business:• Repositioning of base and launch plan of Premium platform based on patented technology;• Strict budget optimization and investment priorities on Top customers / Top activities (+10% in product contribution and GM% expansion).
Jul 2013 - Feb 2015
Senior Brand Manager Sore Throat
Highlights - Sore Throat:- Italy as country lead of Southern Europe- New ST Business Model (Antiseptic vs Anti-Inflammatory) to maximize category growth;- Local development of new "Out of Season" platform ATL / Digital to explore new usages;- Loyalty Plan project on Top Pharmacies behind 3D activation plan and KPI's;- Definition and implementation of Educational campaign to reduce the abuse of antibiotics;- Creating a Board of KOL's while introducing conferences and trainings on ST pathologies.Key Accomplishments – Sore Throat:• +200 bps MS growth @ FY• sell-out @ +13,5% @ FY
Mar 2011 - Jun 2013
Brand Manager Napisan & Calgon
Highlights – Fabric Care (Napisan)- local development of new logo, new packaging, new formulas (liquid and PMC powder).- Introducing Big Sizes, redefining sizing&pricing and catalogue.- Aligning ad-hoc plan with key customers to speed up distribution and exploit the support.- Step change on communication strategy behind local development of 360° emotional campaign.Key Accomplishments• Sell-out turn around and MS growth (MS @ +200bps) through Napisan Re-launch.Key Accomplishments – Fabric Care (Calgon)• GM% Expansion driven by Gel trend and Cost optimization (in market test Gel 2in1). • Excellent execution of re-branding to Calgon (cross-functional team).
Nov 2009 - Feb 2011
Brand Manager Finish
Nov 2008 - Oct 2009
Assistant Brand Manager Finish
Jan 2008 - Oct 2008
Shopper Sales Account North Italy
Jan 2007 - Dec 2007
Dealing Administrator (Area Finance)
Jun 2004 - Dec 2004
2 education records
Chiara Longo education
Marketing, Comunication, Sales Management, Business Administration And Management, General
Economia Aziendale
FAQ
Frequently asked questions about Chiara Longo
Quick answers generated from the profile data available on this page.
What company does Chiara Longo work for?
Chiara Longo works for Mangia's.
What is Chiara Longo's role at Mangia's?
Chiara Longo is listed as Senior Trade Director - Sales and Marketing at Mangia's.
What is Chiara Longo's email address?
AeroLeads has found 1 work email signal at @reckittbenckiser.com for Chiara Longo at Mangia's.
Where is Chiara Longo based?
Chiara Longo is based in Catania, Sicily, Italy while working with Mangia's.
What companies has Chiara Longo worked for?
Chiara Longo has worked for Mangia'S, Latterie Ragusane Spa, L'Oréal, Sheerflowers - Creative Hub, Set Design, Floral Art, and Reckitt Benckiser.
How can I contact Chiara Longo?
You can use AeroLeads to view verified contact signals for Chiara Longo at Mangia's, including work email, phone, and LinkedIn data when available.
What schools did Chiara Longo attend?
Chiara Longo holds Marketing, Comunication, Sales Management, Business Administration And Management, General from Master Publitalia.
What skills is Chiara Longo known for?
Chiara Longo is listed with skills including Fmcg, Leadership, Competitive Analysis, Customer Insight, Brand Management, Market Planning, Marketing, and Marketing Communication.
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