Loni Jacobsen Email & Phone Number

Sartell, Mn, Us

Beacon, New York, United States

As the Vice President of Accounts at Beacon, I hold the reins in shaping strategy, policies, priorities, and best practices for our dynamic Account Management Team. Here's a snapshot of what I bring to the table:🚀 Client-First Strategy Maven: I spearhead the development and execution of a client-first strategy, delivering innovative solutions and actionable insights that translate into tangible results.🤝 Exceptional Customer Experience Advocate: Ensuring a seamless customer journey is my forte. From onboarding to reporting, I drive our Account Team to deliver an exceptional customer experience at every touchpoint.📊 Insights-Driven Leadership: I design and implement customer surveys, feedback programs, and client experience initiatives that not only foster customer loyalty but also contribute to increased profitability.🤝 Senior-Level Relationship Cultivator: I take ownership of cultivating and nurturing senior-level relationships at our client companies, providing crucial support to daily efforts and securing long-term strategic business partnerships.🔄 Renewal and Expansion Strategist: Armed with proven success metrics, I design strategies for renewals and expansions, ensuring our existing clients continue to thrive.🤝 Collaborative Innovation: I collaborate closely with our VP of Services to identify new service opportunities or enhancements that contribute to the overall success, growth, and retention of our current clients.

Beacon, New York, United States

I am a member of Pavilion, an international community of Sales, Marketing, RevOps, and Customer Success leaders from the world’s fastest growing companies. With a motivated group of peers, we're challenging each other to learn new skills and expand our knowledge so that we can help our own company -- and our clients companies -- grow faster and more efficiently.

Responsible for developing, implementing and the ongoing upkeep of agency operations. Contributed to agency growth while ensuring profitability and efficiencies within the company. Additionally, I lead and managed client accounts, including developing and overseeing the implementation of unique, strategic marketing plans to meet client objectives.

St. Cloud, Minnesota Area

In my role as the Director of Marketing at Marco Technologies, I took charge of developing and executing comprehensive marketing strategies to elevate awareness of our diverse product portfolio. Leading the marketing team, I provided guidance and feedback to ensure cohesive efforts. My responsibilities also included planning and executing multi-media campaigns for product launches and promotions, analyzing metrics to make data-driven decisions, and efficiently managing budgets and allocating resources for large-scale projects. Beyond the internal realm, I actively forged strategic partnerships within the organization, with vendor partners, and media contacts.

St. Cloud, Minnesota Area

As Marketing Manager, I was responsible for leading a team, developing strategy and managing all marketing and media activity to align with corporate and sales initiatives. This role included developing and managing regional and corporate marketing budgets, collaborating with sales directors to execute regional media plans, schedules and budget. I worked closely with sales directors to align sales and marketing activities and campaigns, using metrics to pivot strategy as needed and show ROI. I was proud to oversee the organization's charitable giving program and approve (and initiate) requests for community giving/non profit organizations. I developed the organizations' event schedule in all our regional offices, as well as oversaw all national events. I developed and implemented a public relations strategy; and ensured all marketing communications support Marco’s brand and marketing objectives.

St. Cloud, Minnesota Area

I am responsible for the coordination and execution of marketing projects, media planning, communications and activities that demonstrate Marco's competitive advantage. A few of my responsibilities include: - Coach and train team members.- Manage marketing department team members.- Collaborate with sales directors to develop and execute regional marketing plans, schedules and budget. - Develop and manage regional media strategy and negotiate media buys. - Manage sponsorship, contribution and trade requests.- Develop public relations strategy, build media relationships and coordinate activities. - Oversee writing and distribution of press releases.- Plan, administer and oversee the Marketing department budget. - Oversee company participation in business events, trade shows, seminars and media event sponsorship.- Manage and assign marketing project requests and collaborate with internal and external resources to meet objectives and deadlines. - Manage project management software utilization to improve efficiencies. - Provide project management for high priority marketing projects. - Establish standards, implement processes and train team members for effective project completion.- Ensure all marketing communications support Marco’s brand and marketing objectives. - Develop collaborative vendor partnerships to leverage marketing opportunities and strengthen relationships. - Facilitate and develop training course on effective business communication to all employees. - Oversee marketing materials including marketing collateral, advertisements, company presentations- Member of social squads - Facebook and Twitter

St. Cloud, Minnesota Area

Schedule and manage distribution of media ads to all designated outlets. Conduct market research and collaborate with Brand Manager and Regional Sales Directors to identify desired target audiences for print, radio and online advertising. Collaborate with creative team to help establish media goals and objectives. Coordinate sponsorship, contribution and trade requests. Write, edit and proof content for internal and external marketing communication including flyers, video scripts, seminar invites, award nominations and other general marketing projects. Coordinate public relations activities including writing and sending company press releases. Assist in conducting and coordinating client interviews and develop content for video and print case studies.

Collegeville, Minnesota

Plan, publicize and execute Saint John's School of Theology events including Theology Day series, alumni/ae retreats, and All Class Reunion.Assist in fundraising and capital campaign receptions and dinners. Implement marketing strategy for each event. Supervise student employees who assist with SOT events. Design, produce and place event print and Web advertisements. Determine and manage the budget for Theology Days and Alumni Relations. Responsible for writing, editing and proofreading of documents and advertisements. Conduct constituent research.

Greater Minneapolis-St. Paul Area

Journalism: Human-interest and news articles for use in web and print marketing literature. Improved and developed web content. Assisted with externally publicizing organization events and programs through press release development.Copy editing: Organizational history, company statement, year-end review, website.

Maple Grove, Mn

Responsible for managing PR and crisis communications efficiently and effectively. Develop employee feedback into written proposals impacting business direction. Interface with multiple departments and resources. Plan all logistics for over 90 medical meeting tradeshows in a calendar year. Maintain and develop relationships while delivering consistent messaging in line with company goals. Administration of company sponsorships, honorariums and educational grants.

Maple Grove, Mn

Managed monthly meetings between employees and departmental VPs. Project management of multiple communications programs. Managed all administrative tasks for corporate giving programs – employee match programs, volunteer matching, Boston Scientific Foundation, and local sponsorships. Planned and executed employee appreciation events, VIP meetings, employee meetings with company CEO, and press conferences.

Maple Grove, Mn

Experience in Journalistic writing in the following mediums: video scripts, web, internal monthly newsletter, PR, brand representation, internal collateral, and program overviews. A reliable liaison between employees and primary decision-makers. Executed local external advertising campaign. Skilled coordination and planning of a variety of meetings, special events and press conferences. Collaborated with corporate communications to manage and execute the company's 25th Anniversary campaign. Managed corporate giving programs – employee matching gift programs, volunteer matching program, Boston Scientific Foundation, annual Workplace Giving program via payroll deduction, and local sponsorships.Executed complex annual American Heart Association Heart Walk campaign for all Boston Scientific employees to increase participation in donations and/or walking at the event.