Lead Graphic Designer
CurrentWhile working as Lead Graphic Designer at SmarterMedium, LLC, I developed actionable design solutions in alignment with project goals by conducting creative brainstorming sessions with teams. I planned and executed graphic design projects from initiation to finalization while overseeing internal teams and external agencies and ensuring the completion of deliverables within strict time, quality, and budget constraints. I developed outstanding digital experiences for customers of top companies for employee communication. I supported brand presence and marketing goals by designing unique and compelling logos.Highlights of accomplishment in this role include:➢ I led and executed graphic design projects for global and well-known enterprise organizations, including an American multinational technology company, a business and employment social media platform, and an American athletic footwear and apparel corporation.➢ I maintained brand integrity by developing impactful graphics, videos, animations, and layouts while adapting across multiple languages and client specifications.➢ I boosted brand engagement by designing and implementing engaging visual storytelling campaigns using photography, layout, typography, and motion graphics.➢ I improved customer engagement for top companies by analyzing design trends and user requirements and developing innovative digital experiences.➢ I designed four books that sold on Amazon and later converted into an interactive digital books and accompanying onboarding courses.