Prepare and develop public relations outreach for McDonald's in the District of Columbia, Maryland, Virginia, Oklahoma, Kansas, Texas, Washington, Oregon, and Montana.Oversee 24/7, on call crisis management support including media relations, security, and operations issues with on-site support and collaboration with McDonald's national team to produce strategy.Manage $2M+ in budgets.Create successful influencer social media marketing campaigns/content and manage social calendar for McDonald's national andlocal marketing.Campaigns have measured 2.5% over the US records.Contact media and perform traditional media relations activities, editorial calendar management, storytelling, desk-sides and product delivery within local markets.Maintained regular contact and build relationships with local McDonald's Owner/Operators, media and outside vendors.

• Direct the daily dissemination of public information and execution of the communications strategy using a wide-array of assets including email, social media, press releases, digital messaging and the Metro’s website • Establish new standards, processes and procedures that streamline interactions and communication across internal employees and passengers in order to deliver rapid solutions and improve customer service levels • Partner on cross-functional teams consisting of marketing and operations to improve the effectiveness of social media campaigns, digital engagements, event management, outreach efforts and passenger alerts• Provide vision and direction on sharpening communication strategies with a focus on standardizing and maintaining the company’s visual brand, developing processes for consistency and optimizing the user experience • Design and launch customer communication plans including printed materials, signage, visual information, website enhancements, social media outlets, promotional materials, passenger display announcements and electronic messaging • Structure and implement policies and procedures that drive a cycle of continuous learning and improve the quality and consistency of communication campaigns which align to the organizational mission and business plans • Assist in the production of Metro Focus (TV show) broadcasting on four public access stations throughout the greater Washington region (MD, DC, VA) and online; involved in the production including content development and hosting

•Develop and implement customer-facing communication and messaging strategies through station announcements, digital communication, social media outlets and the Service Disruption Hotline•Track, monitor and post rail incidents; provide status updates and post impact to service on the Authority’s website•Assist in organizing and planning special events; represent WMATA at public events and act as brand ambassador•Identify and initiate necessary actions for the Rail Operations Control center; notify and dispatch emergency personnel and other supporting services to incident locations •Monitor emergency telephone console and create documentation for internal notifications during major service disruptions•Maintain operational records and complete and distribute required daily reports; ensure support consistency and prepare and present documentation for all electronic messages

•Responsible for the design and execution of transformational sales and marketing initiatives that acquired new customers, delivered revenue growth and enhanced profitability•Identified prospective customers and nurtured key client relationships with Primary Care Physicians, Psychiatrists, Rheumatologists, Cardiologists and Pain Specialists•Communicated product value proposition and educated local physicians about product benefits•In charge of selling diverse suite of pharmaceutical products including Viibyrd, Bystolic and Savella; successfully achieved top 50 percentile in sales within my region •Developed expertise on pharmaceutical products and prepared and delivered customized client presentations •Performed extensive customer research, analyzed industry trends and monitored competitor activity

•Produced high-quality and engaging press releases that effectively marketed clients to local media outlets •Developed client awareness and brand building strategies to promote upcoming client projects •Leveraged local and social media outlets and various marketing vehicles to create client “buzz”•Maintained and updated media contacts lists for client pitching and booking•Successfully coordinated special events including movie premiers, celebrity gatherings, conferences and workshops

•Developed engaging and unique weekly show content; researched and interviewed upcoming guests •Created innovate strategies to expand radio stations “reach” and listening audience; successfully increased the audience of The Yard Radio Show by 90%•Represented the station at community and campus events; hosted several special events in the area•Created and monitored company blog and managed a blogger outreach program•Prepared and presented radio media schedule, created appearance packages, and explored sales promotions and sponsorship opportunities with existing and new clients

•Performed lead generation and prospecting activity to drive sales; led customer service and relations initiatives•Conceptualized and implemented mass marketing campaigns focused on customer acquisition•Created press releases and managed the social media tools related to public relations and media outreach efforts that were focused on awareness