Lonna King's Location
Phoenixville, Pennsylvania, United States, United States
About Lonna King
A highly motivated and results-oriented marketing professional with over a decade of experience in brand building, e-commerce management, and content creation across diverse industries. I thrive in dynamic environments and possess a proven ability to develop and execute innovative marketing strategies that drive engagement, growth, and customer satisfaction.Key Strengths:* E-commerce Expertise: Successfully built and managed online stores using various platforms (Shopify, Squarespace, Wix), launched multiple product lines, and optimized e-commerce operations to drive sales and enhance user experience.* Brand Strategy and Management: Deep understanding of branding principles and design, with a proven ability to create and maintain cohesive brand identities that resonate with target audiences.* Content Creation and Storytelling: Proficient in creating engaging content across multiple formats (written, visual, and audio) to tell compelling brand stories and connect with diverse audiences.* Data-Driven Decision Making: Experienced in leveraging data analytics (Google Analytics, Meta, etc) to track key performance indicators, measure campaign effectiveness, and inform data-driven marketing strategies.* Digital Marketing Acumen: Strong understanding of digital marketing best practices, including SEO (local and global), social media marketing (Hootsuite, SproutSocial, Later, etc), email marketing (MailChimp, Constant Contact, etc), and PPC advertising.* Collaboration and Communication: Excellent interpersonal and communication skills, with a proven ability to build strong relationships with clients, colleagues, and stakeholders.* Adaptability and Continuous Learning: Thrive in dynamic environments, embrace new challenges, and constantly seek to expand knowledge and skills through both academic and personal study.Technical Skills:* Software Proficiency: Microsoft Office Suite, Adobe Creative Suite, Google Analytics, Hootsuite, Later, MailChimp, Zoho products, etc.* Website Development: Rudimentary coding (HTML 5, CSS, JavaScript) and experience with Squarespace, Wix, Shopify, Adobe, and ArtStoreFronts website platforms.* Photography and Printmaking: Extensive knowledge of film and digital photography, traditional printmaking techniques, and visual arts.
Lonna King Work Experience Details
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Chief Marketing OfficerL King Llc Jul 2020 - PresentPennsylvania, United States* Developed and executed customized marketing strategies: Collaborated closely with clients to understand their unique needs and target audiences, crafting tailored strategies encompassing branding, content marketing, SEO, social media advertising, PPC campaigns, and e-commerce management to drive measurable results.* Created engaging content across multiple formats, tailored to diverse audiences: Produced high-quality written, visual, and audio content, including blog posts, website copy, social media updates, email newsletters, infographics, videos, and podcasts, adapting messaging and style to resonate with specific target demographics.* Optimized online presence and drove organic traffic through strategic SEO: Implemented effective SEO strategies (local and global) to improve website rankings, increase online visibility, and drive organic traffic to client websites and e-commerce stores, demonstrating a deep understanding of search engine algorithms and user behavior.* Managed and optimized e-commerce operations for enhanced user experience: Provided comprehensive e-commerce solutions, including inventory management, product listing optimization, promotional campaigns, and customer service support to drive online sales and enhance the customer journey.* Leveraged data and analytics to measure performance and inform data-driven decisions: Tracked key performance indicators (KPIs), analyzed campaign data, and generated insightful reports to measure effectiveness, identify areas for improvement, and inform data-driven marketing decisions across all channels.* Fostered collaborative relationships and clear communication: Built strong client relationships through open communication, proactive support, and a commitment to exceeding expectations, ensuring client satisfaction and fostering long-term partnerships.
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Visual Artist & EntrepreneurLuxeos Jan 2012 - PresentGreater Philadelphia Area* Created and sold original artwork, embracing cross-cultural influences: Developed a unique artistic style drawing inspiration from diverse cultural traditions and produced a varied portfolio of photographs, prints, paintings, and other visual art forms, showcasing creativity and craftsmanship.* Developed and managed a user-friendly e-commerce platform: Built and maintained an online store to showcase and sell artwork, utilizing e-commerce platforms (specifically Squarespace, Patreon, and Etsy) as well as digital marketing tools to reach a global audience and drive online sales.* Executed a multi-faceted marketing strategy to engage diverse audiences: Implemented a blend of online and offline marketing initiatives, including targeted social media campaigns, email marketing, engaging blog content, and participation in local and international art events to expand reach and foster connections with art enthusiasts worldwide.* Cultivated an online community and fostered meaningful customer relationships: Provided exceptional customer service, personalized interactions, and engaging online content to build a loyal following and foster a sense of community among art enthusiasts.* Managed all aspects of business operations with efficiency and adaptability: Handled administrative tasks, inventory management, order fulfillment, financial record-keeping, and customer communications, demonstrating strong organizational and entrepreneurial skills essential for navigating a dynamic business environment.* Leveraged data and analytics to inform business decisions: Utilized website analytics and social media insights to track key metrics, analyze customer behavior, and adapt marketing strategies to optimize online presence and drive sales growth. -
Chief Marketing OfficerNathan T. Gross Photography Jun 2016 - Jan 2024Lindon, Utah, United States* Pioneered early social media adoption: Established a strong social media presence across key platforms (Instagram, Facebook, etc.) in the early stages of social media marketing, cultivating a loyal following and driving engagement with the photographer's work.* Developed and executed a comprehensive marketing strategy: Created and implemented integrated marketing campaigns encompassing social media engagement, content creation (blog posts, artist statements, email newsletters), online advertising, and strategic partnerships to expand audience reach and drive traffic to the e-commerce store.* Managed brand identity and online presence: Crafted a consistent brand identity that reflected the photographer's artistic style and values, ensuring cohesive messaging and visual representation across all online platforms.* Optimized e-commerce performance through data analysis: Utilized Google Analytics to track website traffic, user behavior, and sales data, generating actionable insights to optimize the online store, improve user experience, and drive sales growth.* Adapted to evolving digital trends and technologies: Continuously researched and implemented new marketing technologies and strategies to stay ahead of industry trends, ensuring the photographer's online presence remained dynamic and engaging.* Collaborated with the artist to achieve business objectives: Worked closely with the photographer to align marketing efforts with artistic vision and business goals, fostering a collaborative and successful partnership. -
Marketing ManagerBonaventure Realty Nov 2022 - Dec 2023Collegeville, Pennsylvania, United States* Developed and implemented integrated marketing campaigns: Created and executed dynamic campaigns across various channels (digital, social media, content, email, print, events) to reach diverse audiences and maximize brand visibility, showcasing expertise in adapting strategies to different platforms and demographics.* Crafted compelling narratives and engaging content: Developed engaging content, including blog posts, social media updates, and property descriptions, that showcased the agency's unique value proposition and fostered emotional connections with potential clients.* Drove lead generation and business growth: Implemented targeted lead generation campaigns that resulted in a significant increase in qualified leads for agents, contributing to increased sales and revenue for the agency, demonstrating a results-oriented approach and ability to impact business outcomes.* Leveraged data analytics to optimize marketing performance: Tracked key performance indicators (KPIs), analyzed campaign data, and generated insightful reports to measure effectiveness, identify areas for improvement, and inform data-driven marketing strategies.* Fostered a collaborative and communicative environment: Collaborated effectively with real estate agents to understand their individual marketing needs and provide customized support, while also working closely with agency leadership to align marketing efforts with business objectives.* Embraced innovation and explored new marketing technologies: Continuously sought out new and innovative marketing technologies and strategies to engage audiences and enhance campaign effectiveness, demonstrating adaptability and a proactive approach to staying ahead of industry trends. -
Lead Cook & Community Engagement SpecialistWegmans Food Markets Oct 2018 - Aug 2022Greater Philadelphia Area* Managed daily food production and ensured culinary excellence: Oversaw a team of cooks and culinary staff to prepare a wide variety of fresh, made-to-order dishes, ensuring consistent quality, adherence to high culinary standards, and efficient execution.* Developed and implemented new recipes and menus with a focus on fresh, seasonal ingredients: Collaborated with the culinary team to create innovative dishes aligned with the grocery store's emphasis on fresh food and wellness, driving customer interest and sales.* Maintained a safe and efficient workspace: Ensured a clean and organized workspace, adhering to strict food safety protocols and optimizing workflows to maximize productivity and minimize food waste. * Provided exceptional customer service and fostered engagement: Interacted with customers from diverse backgrounds to answer questions, offer personalized recommendations, and address any concerns, cultivating a positive and welcoming environment.* Trained and mentored culinary staff, fostering a collaborative environment: Provided guidance and support to junior chefs and cooks, fostering their culinary skills, promoting teamwork, and encouraging knowledge sharing.* Incorporated global culinary influences and diverse ingredients: Leveraged knowledge of various cuisines and cooking techniques to create a diverse and exciting menu that catered to a wide range of customer preferences. -
Brand Manager & Marketing StrategistPainting With A Twist Jul 2018 - Sep 2018Royersford, Pennsylvania* Managed daily social media content and engagement: Created and curated engaging content across multiple platforms (Facebook, Instagram, etc.), tailoring messaging and visuals to resonate with each brand's target audience and fostering vibrant online communities.* Implemented multi-channel marketing initiatives: Executed a blend of digital and traditional marketing strategies, including targeted social media campaigns, email marketing, local partnerships, and in-person events, demonstrating adaptability and a comprehensive understanding of marketing channels.* Drove customer acquisition and sales: Proactively engaged potential customers through cold-calling, online outreach, and community events, resulting in increased brand awareness, customer acquisition, and revenue generation.* Collaborated with franchise leadership and adapted to brand guidelines: Worked closely with franchise owners and managers to ensure brand consistency and alignment with business objectives, showcasing the ability to adapt messaging and strategies for distinct brands.* Analyzed marketing performance and optimized campaigns: Tracked key metrics (website traffic, social media engagement, customer conversion rates) to measure campaign effectiveness and identify areas for improvement, demonstrating a data-driven approach to decision-making.* Developed creative content to engage audiences: Created engaging visuals, wrote compelling copy, and explored new content formats (e.g., short videos, blog posts) to capture audience attention and promote brand storytelling. -
Teaching Assistant - PrintmakingMoore College Of Art And Design Jan 2017 - May 2017Philadelphia, Pa* Facilitated constructive critiques: Offered clear and specific feedback on students' printmaking projects, addressing both technical execution and creative exploration.* Managed studio resources: Maintained an organized and efficient workspace, ensuring adequate supplies and equipment availability for student use.* Empowered students with technical knowledge: Provided guidance on various printmaking techniques, chemical mixing, and equipment operation, troubleshooting challenges and encouraging experimentation.* Fostered a collaborative and inclusive learning environment: Encouraged peer-to-peer feedback, open dialogue, and creative risk-taking, building a supportive community of printmakers.* Contributed to the smooth operation of the printmaking studio: Efficiently managed inventory, ordered supplies, and ensured a safe and productive learning environment for all students. -
Course Designer & Instructor - PrintmakingArtists Corner Sep 2016 - Dec 2016Orem, Utah, United States* Crafted a comprehensive and accessible curriculum: Developed lesson plans, handouts, and visual aids that simplified printmaking techniques (specifically: etching, relief, and screen printing) as well as design & composition principles for a beginner audience.* Facilitated interactive learning experiences: Led demonstrations and provided clear, step-by-step instructions, encouraging student participation and experimentation.* Fostered a supportive and inclusive learning environment: Cultivated a sense of community where students felt comfortable asking questions, sharing ideas, and developing their artistic confidence.* Provided individualized feedback and support: Offered personalized guidance and addressed individual learning challenges, ensuring each student's successful grasp of the techniques taught.* Marketed the course to the community: Promoted the course through eye-catching flyers, social media engagement, and local outreach, successfully attracting new students and expanding The Artist Corner's customer base. -
Teaching Assistant - Photography DepartmentUtah Valley University Jan 2016 - Dec 2016Orem, Utah, United States* Facilitated student learning: Explained complex photographic concepts and techniques (lighting, camera operation, darkroom processes) in a clear and accessible manner, ensuring student comprehension and skill development.* Provided technical support and troubleshooting: Assisted students with equipment operation, chemical handling, and creative problem-solving, fostering a safe and productive learning environment.* Cultivated a collaborative learning community: Led critiques and discussions, encouraging peer-to-peer learning and providing constructive feedback to nurture students' artistic growth.* Maintained a safe and organized workspace: Enforced safety protocols and ensured proper chemical disposal, prioritizing a responsible and efficient learning environment.* Championed student success: Fostered a supportive and inclusive atmosphere, encouraging experimentation and risk-taking to help students develop their unique photographic voices. -
Lead Photographer - Rodeo TeamUtah Valley University Jun 2016 - Jul 2016Orem, Utah, United States* Documented the championship narrative: Photographed rodeo events, capturing action shots, portraits, and behind-the-scenes moments to weave a visual story of the team's experience.* Managed photo archive: Organized and maintained a comprehensive digital archive of images, ensuring easy access and preservation of the team's legacy.* Collaborated with a diverse team: Worked closely with athletes, coaches, and event organizers from various backgrounds to understand their needs and capture images that authentically represented the team and the spirit of the rodeo.* Promoted the team through visual storytelling: Provided high-quality images for use on social media, university websites, and promotional materials, increasing visibility and generating excitement for the rodeo program.* Adapted to the dynamic rodeo environment: Demonstrated flexibility and quick thinking to capture compelling images in the unpredictable setting of a rodeo championship, showcasing adaptability and problem-solving skills.* Utilized Adobe Lightroom and Photoshop to edit and enhance images, ensuring high-quality visuals for impactful storytelling.
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Course Designer & Marketer - Primitive PotteryUtah Valley University Jun 2016 - Jul 2016Orem, Utah, United States* Designed a comprehensive and engaging curriculum: Created a multi-faceted course outline that explored the historical and cultural significance of primitive pottery within different societies, alongside the practical techniques for identifying, processing, and creating with local clay sources.* Guided students through the entire pottery creation process: Led engaging, hands-on learning experiences, from sourcing and preparing clay to constructing forms and firing them in a self-built pit fire, fostering students' understanding of the entire artistic process.* Facilitated cross-cultural exploration: Incorporated historical and anthropological perspectives on diverse pottery traditions, enriching students' understanding of the art form's role in communication and cultural expression across different communities.* Provided clear and supportive instruction: Offered accessible demonstrations, individualized feedback, and troubleshooting support, empowering students to confidently experiment with techniques and develop their own artistic voices.* Cultivated a collaborative learning community: Encouraged students to share ideas, learn from each other's experiences, and celebrate diverse creative expressions, fostering a dynamic and supportive learning environment.* Marketed the course to the university community: Developed and executed a marketing strategy that included creating eye-catching posters, utilizing social media platforms, and collaborating with the university's art department to promote the course and attract student enrollment.* Documented the course creation and delivery process: Captured photos and videos of key aspects of the course, including student work, firing processes, and cultural discussions, to create engaging promotional materials for future offerings.
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Arts & Culture CorrespondentUvu Review Jan 2016 - Dec 2016Orem, Ut -
Senior Staff PhotographerUvu Review Jan 2016 - Dec 2016Orem, Ut
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Research Assistant & Pop-Up Museum CuratorWoodbury Art Museum Oct 2015 - Apr 2016Orem, Utah, United States* Conducted in-depth research: Explored the ecological challenges facing the Great Basin mountain ranges, culminating in published academic findings and fine art photography that highlighted the region's fragility.* Curated a pop-up museum exhibition: Designed, built, and implemented a temporary exhibition showcasing research findings and photography to raise public awareness about conservation efforts.* Developed and executed a comprehensive marketing strategy: Promoted the exhibition through various channels (social media, flyers, local media outreach) to maximize audience reach and engagement.* Successfully translated complex research findings: Presented information in an accessible and engaging format for a diverse audience, fostering understanding and encouraging public support for conservation.* Collaborated effectively with museum staff and external partners: Built relationships with researchers, artists, and community organizations to enhance the project's impact and reach.
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Executive ChefThe Ravine Dec 2007 - Nov 2008El Dorado Hills, California, United States* Spearheaded menu development, incorporating seasonal ingredients and innovative techniques to captivate customers and achieve revenue growth.* Cultivated a culture of collaboration and mentorship, providing guidance and support to develop a high-performing culinary team.* Managed all aspects of kitchen operations, including inventory control, purchasing, and cost management to optimize profitability.* Ensured consistent execution of culinary standards, maintaining impeccable quality control and exceeding guest expectations for an authentic French dining experience.* Collaborated with front-of-house management to ensure seamless service and maximize guest satisfaction.* Leveraged various management softwares to analyze sales data and streamline operations, optimizing inventory for informed decision-making.* Successfully translated classic French recipes and menus, ensuring accessibility for English-speaking staff and guests, and facilitated clear communication between English and Spanish-speaking team members.
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Sous ChefBidwell Street Bistro Jun 2006 - Dec 2007Folsom, California, United States* Elevated guest experience by crafting innovative dishes and maintaining impeccable quality control.* Translated classic French recipes and menus, ensuring clear communication for English-speaking staff and guests, and facilitated communication between English and Spanish-speaking team members.* Drove operational efficiency through streamlined kitchen processes and effective team leadership.* Mentored junior chefs, providing guidance and support to develop and further hone their culinary skills.* Cultivated a collaborative and positive work environment, fostering strong relationships with colleagues and front-of-house staff.* Successfully managed high-volume service periods while consistently exceeding guest expectations.* Demonstrated expertise in French cuisine, showcasing culinary creativity and attention to detail.* Successfully managed key operational aspects including inventory control, online order processing, budget oversight, and P&L maintenance through proficient use of restaurant management softwares.
Lonna King Education Details
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Fine And Studio Arts
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Culinary Arts/Chef Training
Frequently Asked Questions about Lonna King
What company does Lonna King work for?
Lonna King works for Luxeos
What is Lonna King's role at the current company?
Lonna King's current role is Comprehensive Marketing & Brand Managment.
What schools did Lonna King attend?
Lonna King attended Utah Valley University, Institute Of Technology Inc.
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Lonna King
Phoenixville, Pa -
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Lonna King
Morgantown, Pa
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