Lonnie Hackney Email & Phone Number

Irving, Texas, United States

Lewisville, Texas, United States

Created and managed corporate brand standards and a comprehensive positioning message for multi-channel campaigns for both Bath Remodeling and Window Replacements.Managed inbound/outbound marketing technology stack across multiple business units (including CallRail, Hatch, MailChimp, CompanyCam, etc., lead generation, and automation), the technology's.

Libertyville, Illinois, United States

Established a bottom-line oriented, hands-on approach to marketing that enabled me to improve productivity, customer/dealer satisfaction, and profitability of manufacturing operations in a high-volume environment.Delivered strong general business acumen and leadership skills along with in-depth knowledge of digital marketing, marketing operations, sales.

Libertyville, Illinois

Lincolnshire, IL

Lead the process of developing, implementing, and executing both digital and traditional marketing strategies for the Indirect channel for the purpose of attracting potential dealers and keep current ones.Leveraged creative and innovative thinking, analytical abilities, and familiarity with the latest trends and tech in graphic design, web design, and.

Vernon Hills, IL

Ideation & Execution of marketing & sales strategy, impacting brand recall & revenue, including the launch of a redesigned website resulting in 88% increase in sales.Drove efficiencies in direct response efforts with the goal of decreasing sales acquisition costs with an expand dealer loyalty program and a dealer support model to strengthen dealer.

North Barrington, IL

Provided National and Local sales support with sales contracts, buying programs, and rating scales.Developed field communication process to insure up-to-date information on policies, procedures and systematic sales process/concepts.Created and launched Dealer Recognition Program through collaboration with multiple departments.Organized Learning &.

Gurnee, IL

Relaunched TPC as a global brand on social media platforms and launched the TPC Instagram account.Collaborate with different marketing channels, PR and the events team to develop the social media content calendar and overall strategy.Support event execution and leverage content for U.S., Europe and China business units.Improve customer and prospect.

Created competitive positioning strategy and communications plan, directly resulting in increased sales at expense of competitors. Virtually all competitive bids won over subsequent six-month period.Developed a series of integrated marketing programs, utilizing targeted list development, direct mail.Grew Advertising customer base over 180%, increased.

• Executed TV, Print, Radio and Direct Mail Advertising
• Research and assisted in the development of promotional and creative marketing and PR
• Created full marketing campaigns for over 500 different entertainment events (concerts, festivals, fairs)
• Created and maintained several key media contacts
• Write/create letters, marketing pieces and promotional emails
• Track and analyze the effectiveness of marketing projects

Rolling Meadows, Illinois

Produced Bi-Monthly NewslettersDesigned all marketing materialsMaintained company websiteMaintained sponsorshipsAssisted Director of Programs & Events with company events and forums

Kellstadt Marketing Center Continuing And Professional Education, Professional Business Writing Certificate

Bachelor Of Arts (B.A.), Advertising