Media Buyer
CurrentAs a Webgroup Media Buyer, I work with the Internal Media Buying team and the Webgroup team which has me involved in: - overseeing existing campaigns and making recommendations on how to optimize them;- creating new campaigns and ensuring these campaigns are running properly to our client's standards- analyzing trends in the digital ad space (using internal and external resources) and making data-driven decisions;- collaborating with clients and my team to creatively design ads to compete within various ad networks - generating weekly and monthly analytical reporting for all major metrics, goals tracking, revenue tracking and other initiatives.