Lonnie L Decker, Cfp®, Cpwa®, Cepa® Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

Coach the region in increasing households deeply served, CEI, FF Star.Champion the firm's best practices for creating the Edward Jones Client Experience through implementation of the loyalty drivers (proactive contact to create and review goals, understanding of risk tolerance for market volatility, discussion of investment performance and explanation of fees and commissions).Coach the region in integrating solutions-based advice, tools and resources within all branch processes to help branch teams effectively manage their practice.

Champion the firm's best practices for creating the Edward Jones Client Experience through implementation of the loyalty drivers (proactive contact to create and review goals, understanding of risk tolerance for market volatility, discussion of investment performance and explanation of fees and commissions).Lead the region in integrating solutions-based advice, tools and resources within all branch processes to help branch teams effectively manage their practice.Develop current and future leaders with the Solutions Team and foster an inclusive and engaging environment.

Greenville, Sc, Us

We restore hope to children in foster care through innovative ideas built on meaningful relationships.

Troy, Ny, Us

Full service advertising agency and business consulting firm.

Us

Us

Launched Elite Networking and grew it to the largest, most successful referral networking group in Upstate SC

The Exotic Car Agency was created to redefine what it means to market, buy and sell luxury automobiles. We are unlike any marketing agency and automotive brokerage in existence. Our experience, service, technology and results literally cannot be beat.The Exotic Car Agency has 2 separate and distinct divisions. The first is a full service advertising agency that caters to exotic and luxury car dealers. Our dealer services are literally redefining what it means to market the high-line automotive dealership. The second is focused on providing full service concierge services for exotic and luxury car owners. A service that is designed to provide the highest quality service and convenience at a great value.

Complete marketing control for the largest Bentley, Bugatti and Rolls-Royce dealer in the United States, 2nd largest Lamborghini Dealership and fastest growing Maserati and Ducati dealers. While I was at O'Gara I set the company on a new path making key staffing changes at an ailing arm within the company, successfully implemented a companywide sales training initiative that immediately realized incredible results and set the company on an execution path that is being implemented step by step today.

Santa Monica, California, Us

Responsible for digital marketing and business development centers across more than 40 franchises nationwide. Position required deep collaboration acumen to influence direction during a transitional period from a heavy emphasis on focus and spend on traditional marketing to digital marketing. Created custom websites across the organizations that were positioned to address business needs. Major Contributions:• Successfully implemented fully functioning Business Development Centers across the organization focused on lead conversion and retention strategies for sales, service and parts centers• Executed a major website initiative working closely with digital partners to roll out a custom solution for 40+ franchises across the organization. This initiative increased leads by more than 100% as well as conversion by more than 100%• Went into under-performing dealerships and analyzed and developed strategies to increase performance

Santa Monica, California, Us

Complete operational control of the Audi franchise. Responsible for P&L, Sales, Service, Parts and all marketing related activities. Vigorously execute sales and marketing strategies and objectives with a focus on digital and event marketing. Foster and leverage manufacturer relationship to influence resources and inventory mix and levels. Thoughtfully designed and executed customer retention strategies.Major Contributions:• Within 5 months increased sales from selling 25 units a month to more than 75• Moved relative position within the LA market 4 positions to top 4 out of 10 dealers• After many years of loses moved Audi franchise from consistently loosing approximately $100k a month to profiting within 4 months of taking control• Within 6 months aligned sales and marketing strategies to set the Audi franchise on a path to earn more than 2 million per year. This represents a 3.2 million dollar swing in profitability• Positioned all sales and marketing strategies on conquest and retention effectiveness leveraging CRM systems to intelligently react to customers based on where they moved through the purchasing funnel

Santa Monica, California, Us

Complete operational control of the Lamborghini franchise. Responsible for P&L, Sales, Service, Parts and all marketing related activities. Vigorously execute sales and marketing strategies and objectives with a focus on digital and event marketing. Foster and leverage manufacturer relationship to influence resources and inventory mix and levels. Thoughtfully designed and executed customer retention strategies.Major Contributions:• Increased market share year over year by more than 400% - best in the country• Increased overall profitability more than 500% and moved relative position from bottom 10% to top 5% of the country• Propelled dealer website to top ranking organic Lamborghini dealer website in the country increasing traffic 25% YOY• Responsible for interweaving technology throughout the organization including installing robust CRM, Phone, Portal, Email and Inventory tracking system• Leveraged industry relations to keep The Auto Gallery in the forefront of digital marketing

Santa Monica, California, Us

Strategically and creatively drove all aspects of marketing from digital to traditional for largest ultra-luxury dealer group in the United States. Brands include, Ferrari, Maserati, Porsche, Audi, Lamborghini, McLaren, Pagani and Fiat. Deep collaboration with leadership team to develop and execute advertising and marketing strategies. Emphasis on creating synergies between sales operations, marketing and consumer expectations. Control of multi-million dollar advertising spend and responsible for all media buying. Created in house 9 person marketing department. Heavy emphasis on paid and organic search optimization.Major Contributions:• Increased website traffic from 9,000 to over 60,000 per month increasing sales profit from the red to profiting over $1 million per month• Major improvement in the relative position of franchises: Porsche 10 to 2, Audi 50 to 13, Lamborghini bottom 10% to top 5%, McLaren number 1 dealer in US, Fiat Number 1 Dealer in US, Lamborghini bottom 25% to top 25%• Generated franchise acquisition business plans that ultimately won multiple franchises including McLaren from super competitive field of automotive dealers and operators• Responsible for interweaving technology throughout the organization including installing robust CRM, Phone, Portal, Email and Inventory tracking systems• Leveraged industry relations to keep The Auto Gallery in the forefront of digital marketing

Milford, Ma, Us

Hired to establish Business Development Center (BDC) for international Audi and Lamborghini car dealership, the largest in the world, with 50 employees and millions of dollars in annual sales. Directed and led all aspects of strategic planning for sales, marketing, and customer service. Coordinated all departments, processes, and technology, building consensus. Resolved problems and issues. Supervised 9 direct reports and provided tactical direction for entire organization.Major Contributions:• Pioneered successful department with high-impact go-to-business strategy, 1st of its kind in 1 of the most challenging automotive franchises; completed project on-time and under budget.• Created organization-wide buy-in to BDC strategies; implemented inter-departmental CRM system, established new processes, enhanced communication, and defined companywide goals.• Increased professionalism, creating and implementing policies, procedures, and formal training.Highlights:• Launched company from #67 to #1 in national sales, and increased store business 3-fold.• Set new world record for most Audis sold in 1 month, leading tactics that sold 321 new Audis. • Exceeded sales quotas, achieving Top Dealership in World title each month. • Transformed customer satisfaction scores from the worst nationally to the best; launched customer service and direct mail marketing program, targeting loyalty to increase retention.

Rotated throughout 5 cross-functional departments, aiding various projects such as strategic volume planning, regional field operations, retail development, sales operations, and product management for global automobile company with over 1,500 employees and billions of dollars in sales annually. Collaborated on diverse initiatives including departmental optimization, new ventures, report creation, market and business analysis, and development of business tools for forecasting and automated certifications. Managed vendor relationships, resolving issues. Supervised up to 4 direct reports and 15 to 20 stakeholders, providing project direction.Highlights:• Selected as 1 of 4 out of 800 Ivy League candidates to join elite business management associate program.• Saved millions of dollars, developing complex retail forecasting tool; reduced 8% error rate.• Contributed to multiple diverse projects that had profound beneficial ripple effect throughout entire MB Corporate and dealership network; completed all on-time and under budget.• Created highly successful certification tool used to date, establishing standards for vendors, dealerships, and staff; increased accountability and saved ½ of billion dollar program investment.• Received score of “Excellent” consistently on all performance reviews.Key Projects:• Led project for founding of 1st MB Business Development Center (MB-BDC), a $250M endeavor.• Headed $500K CEO-backed MB Retail Operations Guidelines (MBROG) project, completing on-time and under budget.• Designed, built, and launched comprehensive reporting tool that streamlined process for identifying and resolving problems and issues during dealer consultations.

- Sales Closer- Finance Manager- Sales Professional

Education record

Bachelor Of Applied Science (B.A.Sc.), Management Information Systems

Certified Financial Planner® Coursework, Financial Planning

Project Management

Business Administration