Established GHRA's marketing, sales and buying teams. Developed buying process and procedures. Responsible for staffing each component of the marketing team - hiring buyers, salespeople, reset specialists and marketing coordinators. Worked with General manager to open and staff a 150,000 square foot warehouse and distribution center. Negotiated with suppliers to stock with over 6,000 active SKU's that would supply nearly 2,000 convenience stores throughout the greater Houston Metropolitan area with general merchandise, tobacco products, candy, snacks and a variety of grocery items. Developed all marketing programs, establishing them as a significant contributor to overall revenue. Secured all tobacco licenses and permits through the State of Texas Comptroller's office.

Responsibilities include; Social Media marketing programs, evaluation, and content review/rating; Website sales, digital marketing/advertising program sales and development; Ecommerce consulting and integration into new and existing web platforms; Social Media fan/company page sales and development (Facebook/LinkedIn); Web copywriting and content generation (blogs, website content and Social Media posts).

Responsibilities included; managing the sales and marketing for the company's Wal-Mart business and Military sales; sales prospecting for new customers in existing and new geographies; broker management; and assisting in the development of new products and packaging. Managed sales and marketing for the company's Southwestern United States tortilla operations; prospected and developed additional DSD opportunities for Baja Tortillas and Mi Mama’s/Ramirez LLC.

Developed, staffed, trained, and led a corporate team focused exclusively on the company's Wal-Mart and Sam's Club business. Team consisted of 4 Business Development Managers, 2 Category Managers, 1 Category Analyst, and 3 sales analysts, with additional support from over 100 district managers and 500 route sales operators. Was Responsible for growing U.S. sales and profits, strategic planning, needs assessment, employee development, business development and profit/loss. Responsible for Gross revenues in excess of $100 million dollars.

Developed, staffed and led company's first National Account's customer team focused against Wal-Mart, Target, Kroger, Safeway, Albertsons, and DeCA. Managed gross revenues in excess of $235 million dollars. Developed and implemented trade marketing programs, processes and procedures. Served as Marketing/Sales liaison to assure smooth integration, implementation and alignment of new programs, products and corporate marketing initiatives

Developed alliance relationships with software and e-Commerce product and service providers that expanded viaLink’s software solutions functionality. Negotiated agreements, developed sales and marketing plans and materials with partner companies. Sold expanded solution to core customers. Also participated in industry initiatives such as data synchronization, scan based trading, electronic funds transfer, and UCCNet

Implemented and integrated category management principles, practices, and processes within the Mission organization. Worked closely with MIS to identify, define and develop sales and marketing decision support tools. Identified and assisted in developing new product initiatives.

Led the North Texas Coca-Cola Category Management Team. Established category management strategic direction for Division. Staffed, trained and managed a category management team of 6. Developed and enhanced selling and system tools. Executed category plans, specific marketing programs and related initiatives to increase consumer beverage consumption and grow retail sales.

Performed business transformation consulting in the Consumer Packaged Goods and Retail Industry with an expertise in category management, micro-marketing and micro-merchandising. This included information technology capabilities, organizational structure, strategic category planning, customer loyalty and continuity programs, and ECR cost-saving initiatives. Worked with a variety of retailers and consumer goods manufacturers.

Responsible for implementing category management processes and strategic category planning with national customers, across all channels. Led the development of the company's category management goals and strategies. Developed category management processes and training tools for sales and marketing, and designed and developed computer applications to automate the category management process, performed top-to-top presentation with customers, and implemented category management to field sales organization and customers.

Responsible for managing Company's Food business in Columbus, Ohio and surrounding counties (Approximately 36% of District's business), four full-time sales representatives, and two part-timers. Personal accounts included Kroger Columbus, Big Bear, and Super Food Services. Also responsible for customer data analysis, computerized shelf management, promotional and market based studies.