Q’d Up is an award-winning full-service digital audio agency focused on producing and marketing amazing podcasts and audiobooks. Our podcast marketing strategies are designed to increase organic growth. No matter if you're an independent podcaster, a small business, or even a large brand; we know how to get more listeners paying attention to what you're saying.

PPX-Group - A boutique consulting firm comprised of strategic partners offering products & services catering to clients in the restaurant, hospitality and food & beverage industries. By managing Agency-to-Agency efforts we build brands, enhance customer service, help minimize risk, and add to the bottom line for our clients.Director of Marketing & Sales - Manage and provide direct leadership to marketing team, external agency partners and consultants. Coordinate innovative strategies to accomplish objectives and boost long-term profitability including brand communication strategies, brand research, alignment, community involvement and strategy spend. Direct and supervise team to successfully improve performance. • Secure and manage key accounts from both original sourcing and referrals from strategic partners.• Provide direct leadership to team members to ensure all scope of work is identified and executed on time and under budget which resulted in improved product knowledge, strong revenue numbers and continued promotional success.• Devise and deploy marketing and sales plans which provide data-driven customer analytics and r results in business growth and brand loyalty.• Outline all marketing strategies including advertising, public relations, and tactical execution.• Spearhead successful branding initiatives and sales strategies while managing agency-to-agency task procurement.• Provide hands-on training and mentoring to Account Coordinators.• Assist clients with defining market segments and target demographics.• Foster positive relationships with Managing Director or Brand Manager of client.• Monitor industry trends and research consumer and competitor activities to enhance business opportunities.

• Manage internal creative and sponsorship programs – worked as a liaison between client, NAHB, Media and vendor partners(60+) towards successful project execution.• Prospect and secure outstanding vendor partners needed to facilitate project timeline effectiveness.• Collaborate with product and marketing managers to ensure that client success is aligned and featured, that content, tools, and other client success marketing assets are effectively deployed to, and used by,the field and communicated effectively.• Create, lead, manage, and measure client success marketing and partner with vendor productmarketers on lead generation initiatives to showcase the value of offerings.• Support client and internal events (e.g. client/vendor partner conferences, sales meetings) by owningdevelopment of presentations/sessions/training as needed.

Conducted strategic analysis of competitor strengths & weaknesses.Developed brand standards & marketing strategy to launch new wholesale, retail & online business channels.Sourced new suppliers to offset overhead costs and helped increase gross margins by 7%.Increased café’s revenue an average of 40% through brand development, marketing and improvements.Developed wholesale sales account strategy, increased wholesale customer accounts by 350% Sourced Interior Designer to develop & implement new design aesthetic of storefront café to be inline with new brand image.Prepare detailed marketing forecasts on a daily, weekly and quarterly basis

Created and executed successful marketing campaign for initial product launch and proof-of-concept initiatives for a start-up beverage manufacturer resulting in significantly expanding customer footprint. Implemented new distribution and marketing strategies to expand into the Grocery, Specialty, and Independent Retailers in multiple markets. Created and analyzed comprehensive market trends reports to assess key targets.Developed and launched ad campaign, including social media and outdoor advertising campaign using national brand ambassadors/influencers to build brand awareness.Oversaw in-store and point-of-sale marketing initiatives.Instrumental in launch of 2nd product line, which secured 1000+ wholesale accounts in first four months post-launch.Procured and managed partnerships with 22 wholesale distributors in 16 states.Analyze sales data and store level insights to guide national sales plans and priorities.

Provided branding and marketing strategies to enable clients to generate and maintain buzz through ideation and production of special events, activations, marketing, PR and social media campaigns. Successfully developed and executed strategic marketing plans, formulated and administered budgets and managed projects from inception to completion.Wrote and prepared all in-house documents, including proposals, marketing plans, advertisements and press releases.Formatted detailed SOW outlines for client progress reports.Performed research and competitive analysis efforts to help formulate client’s marketing strategy.Worked collaboratively with client’s Marketing Director and/or Public Relation’s rep to ideate and execute PR strategy garnering media mentions on a local and national scale.Clients included: Four Seasons Hotel, Public Hotel, The J Parker/Lincoln Hotel, The Wit Hotel, Fulton Market Kitchen, Pearl Tavern, Nellcote, Carnivale Restaurant, VH-1, Microsoft, Heineken/Dos Equis, and Grey Goose Vodka.

Created, directed and executed highly effective marketing and promotions campaigns to support launch and build and maintain buzz. Designed branded events to resonate with consumers, build loyal relationships and increase profits for businesses particularly those in food & beverage, fashion, media and entertainment.Wrote and prepared all in-house documents, including proposals, marketing plans, advertisements and press releases.Created employee profiles, recruited, hired and trained key personnel.Identified and collaborated with brand appropriate influencers to ally with brand to build exponential visibility.Negotiated product placement and “See And Be Seen” opportunities for brand ambassadors.Created sponsorship opportunities and partnerships to help offset budgetary gaps and increase profit margins.