Lon Taylor Email and Phone Number
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As the Founder & Principal UX Researcher of First Insights, I'm focused on helping clients understand their customers, optimize user experience research efforts, and answer critical product development or digital strategy questions. Based in South Florida with roots in NYC and Chicago, I lead a team that excels at qualitative research, usability testing, ethnographic studies, surveys and UX consulting projects. With expertise in the pharma, packaged goods, banking, insurance, travel, retail, publishing, eCommerce, healthcare and technology industries, I’ve moderated one-on-one interviews and focus groups using a wide variety of approaches.An active member of the digital transformation community, I currently serve as a local leader of IxDA Chicago planning monthly events. Some of my thoughts about the industry have been published on Medium.com, MarketingProfs.com and in Quirk’s Market Research Magazine. I’ve been honored to teach at General Assembly, train internal teams and mentor at SXSW conferences.
First Insights
View- Website:
- firstinsights.com
- Employees:
- 4
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Founder And Principal User Experience ResearcherFirst InsightsFlorida, United States
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Founder & Principal User Experience ResearcherFirst Insights Jun 2001 - PresentNew York, Ny, Us• Lead highly focused teams of qualitative and user experience researchers during remote and in-person usability testing, focus groups, ethnographic research, heuristic evaluations and competitive analysis engagements.• Manage multiple aspects of client relationships including oversight of budgets, timelines and resource allocation. • Conduct and moderate in person & remote qualitative research including implementation of all technology and video elements. • Create and oversee project deliverables including recruitment screeners, moderator’s guides and detailed summary reports. • Guide and educate clients during strategic review process to ensure that research methodologies match project objectives and business goals.
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Startup MentorFlorida Atlantic University - College Of Business Jan 2024 - PresentBoca Raton, Fl, UsMentoring startups for the FAU Tech Runway program. Joining weekly calls with founders to offer UX and business advice to help drive product-market fit and growth. -
Startup Mentor1871 Jan 2024 - PresentChicago, Il, UsWorking with startups to help them with UX, business, and fundraising goals. -
Strategic AdvisorGreat Big Food Events Jul 2014 - Dec 2017Brooklyn, Ny, Us• Provide strategic consulting, integrated marketing and social media advisory services.• Responsible for oversight of digital tools including MailChimp, Zoho CRM, Eventbrite, Wordpress, Google Adwords and Google Analytics. -
Bootcamp InstructorGeneral Assembly Apr 2016 - May 2016New York, Ny, UsLead day long bootcamp that offered:- real world examples of how to plan for successful UX research - what's involved in moderating productive 1 on 1 interviews - how to implement and summarize usability testing to deliver actionable results -
Research Planner At Novo InteractivePublicis May 1999 - May 2001New York, New York, Us• Responsible for conceiving of and executing qualitative & quantitative research engagements to help clients understand how their customers were reacting to the emerging digital marketplace. • Development of strategic plans to insure that research methodologies were appropriate and covered online & traditional marketing initiatives. • Managed facility selection, recruitment, moderation and reporting of usability testing projects for a diverse set of clients including General Motors, Cadillac, Nabisco, Continental Airlines, Procter & Gamble, Orbitz.com and HP.• Active in the use of new digital audience measurement tools (e.g. Media Metrix, @Plan, AdRelevance, and NetIQ’s WebTrends) to quantify audience acquisition and retention. -
Sr. Project Manager / Sr. Account ExecutiveBlue Marble - Dmb&B May 1997 - May 1999• Managed team of 12+ visual designers, information architects, copywriters, programmers and media planners to market a new division of Con Edison. Grew account revenue to $1M in 10 months.• Provided strategic leadership during Cadillac.com site development and launch. • Responsible for day-to-day client relationships, new technology upsell and explanation of why digital was an important part of integrated marketing plans.• Developed statements of work, timelines, user interface design specifications, creative briefs, discovery reports, media optimizations, budget estimates and actualizations. • Initiated and closed on new business relationships for Homenet.com and multiple local NYC real estate brokers.
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Director Of Marketing & SalesDigital Interactive Mar 1995 - Oct 1996• Formulated startup business development plan and crafted corporate identity materials aimed at obtaining Web, CD-ROM and interactive projects from Fortune 1000 clients. Grew first year company sales from zero to $550,000.• Acted as Sr. project manager during creation of American Express interactive presentation, which helped client win substantial new travel business from IBM.• Managed touch screen kiosk project for Tommy Hilfiger that was placed in 30 Macy's department stores around the US, and led Bank of Boston & McGraw Hill digital initiatives.
Lon Taylor Skills
Lon Taylor Education Details
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Boston UniversityEducation & Political Science -
Half Hollow Hills Hs East
Frequently Asked Questions about Lon Taylor
What company does Lon Taylor work for?
Lon Taylor works for First Insights
What is Lon Taylor's role at the current company?
Lon Taylor's current role is Founder and Principal User Experience Researcher.
What is Lon Taylor's email address?
Lon Taylor's email address is lt****@****ite.com
What is Lon Taylor's direct phone number?
Lon Taylor's direct phone number is +191743*****
What schools did Lon Taylor attend?
Lon Taylor attended Boston University, Half Hollow Hills Hs East.
What are some of Lon Taylor's interests?
Lon Taylor has interest in Education.
What skills is Lon Taylor known for?
Lon Taylor has skills like Usability Testing, User Interface Design, Digital Marketing, Digital Strategy, Usability, Online Marketing, Focus Groups, User Experience, Competitive Analysis, Market Research, Strategy, Card Sorting.
Who are Lon Taylor's colleagues?
Lon Taylor's colleagues are Julie Rabin.
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