Hello, I'm Pei Wen, a dynamic and driven entrepreneur with a passion for growth. With 16 years of experience in the FMCG and Media industries, I thrive on finding innovative solutions and driving success for my team and clients.My strengths lie in Marketing Communications, Partnerships, and Corporate Sales, and I'm always eager to challenge myself and learn new things in this fast-changing world.Currently, I'm leading the charge at my own company, where I'm responsible for the strategic direction and operations of the business. If you're looking for a passionate and dedicated leader who isn't afraid to roll up their sleeves and get things done, I'd love to connect.
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FounderShare FoodSingapore -
FounderShare Food Jun 2016 - PresentSingapore- Founded one of the first Mobile App in Singapore that allows people to buy and sell home-cooked food. Name: Share Food Singapore. Garnered PR coverage and met KPI on the number of downloads within the first 6 months.- Successfully transformed Share Food into a Media business in line with the growth of Influencer Marketing. - Develop relationships with C-levels and decision-makers with both clients and agencies to ensure Share Food is the top-of-mind brand for advertising. Produce strong 5x revenue growth within 2 years and grew the team to 10x team members to realize this growth- Form strategic content partnerships with Facebook APAC, IMDA, Yahoo! Singapore and The Asian Parents to extend our platform's visibility to more viewers.- Incorporate new business under Share Food, providing Content Marketing services to F&B clients.- Successfully restructured business during Covid. -
Assistant Manager, Advertising Sales & Partnerships For Fox, National Geographic Channel & StarFox International Channels (Fic) Sep 2015 - May 2016Singapore- Responsible for increasing revenue on key accounts, developing media plan and market FOX's platforms (TV/Online/On-ground) to advertising agencies and advertisers- Prepare sales forecasts and budgets, and monitor sales revenue against forecasts to identify problem areas. Strategise to achieve and exceed deliverables and overall performance- Develop strong clients & agencies relationship -
Senior Executive, Advertising Sales & Partnerships For Channel MFox International Channels Asia Mar 2013 - Aug 20151 Fusionopolis Link, Nexus @ One North- Responsible for marketing and pitching CJ E&M's TVN KPOP channel and Music Events to corporate clients. Aim to increase revenue and develop media plan to advertising agencies and advertisers- Prepare sales forecasts and budgets, monitor sales revenue against forecasts to identify problem areas. Strategise to achieve and exceed deliverables and overall performance- Develop strong clients & agencies relationship with the following accounts: SCOOT, Laneige, Etude House, Innisfree -
Client Servicing Project Management ExecutiveFox International Channels Asia Jun 2010 - Mar 20131 Fusionopolis Link, Nexus @ One North- Handled all post-sales fulfillment between the Hong Kong creative team and regional client directly. 90% of the clients return year-on-year with a bigger budget as they are satisfied with the company's offering and trust in execution.- Strong ability in creative problem-solving and cost of sales management.- Effective communicator with colleagues and clients from Singapore, Hong Kong and Taiwan, and partners such as National Geographic photographers from all over the world. Clients I have managed before including CapitaLand, Singapore Airlines, Marina Bay Sands, Gucci and UPS -
Marketing OfficerCanon Singapore Pte Ltd 2008 - May 20101 Harbourfront Ave, Keppel Bay Tower, #04-01 Singapore 098632- Assist Marketing Manager with planning and execution of annual events such as Photography Marathon, IT shows, Sales people training, and Retailer award dinner and ceremony.- Work with the Creative Agency to develop Print Advertisement, TVC and POSM materials.- Work with Media Agency for all copy submissions.
Pei Wen Loo Skills
Pei Wen Loo Education Details
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Marketing
Frequently Asked Questions about Pei Wen Loo
What company does Pei Wen Loo work for?
Pei Wen Loo works for Share Food
What is Pei Wen Loo's role at the current company?
Pei Wen Loo's current role is Founder.
What schools did Pei Wen Loo attend?
Pei Wen Loo attended Rmit University.
What skills is Pei Wen Loo known for?
Pei Wen Loo has skills like Marketing Strategy, Marketing Communications, Integrated Marketing, Business Development, Market Research, Account Management, Media Planning, Client Liaison, Advertising Sales, Project Management, Project Planning, Marketing Event Planning.
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Pei Wen Loo
Singapore
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