Michael Loomis Email & Phone Number

Cheshire, CT, US

Boston, Massachusetts, United States

Cheshire, Connecticut, United States

Boston, Massachusetts, United States

New York, United States

• Accomplishments: Increased Sports Illustrated’s YouTube channel's views by 148% YoY, increased subscribers 300% YoY, built a YouTube Shorts strategy across portfolio of channels, resurrected social media accounts for 3.
• Oversaw the strategy and operations of 20+ YouTube channels with millions of subscribers (SI, SI Swimsuit, Surfer Magazine, Powder Magazine and more)
• Oversaw the strategy and operations of social media accounts with millions of followers (FB, Twitter, Tik Tok, Instagram) for Surfer Magazine, Powder Magazine, Bike Magazine)
• Coordinated closely between different stakeholders (i.e. video, social, editorial, sales, marketing)
• Built robust content protection operation for Arena Group IP with YouTube's ContentID system
• Executed the upload/publishing and optimization of content to their assigned YouTube channels

Connecticut, United States

• Accomplishments: Educated 100s of digital marketers with custom best practices seminars, created a Demand Gen plan to increase event attendance by 30% on YouTube
• Collaborated strategically with Product Marketing and Product Management senior leads to understand our products, campaigns, customers, and to maximize the effectiveness and impact of our YouTube presence to tell the.
• Developed, implemented, and articulated a new editorial policy and content strategy for Oracle's Corporate YouTube channel.
• Developed and maintained a high level of brand consistency
• Established, maintained, and enforced process governance over publication and management of video content.
• Collaborated strategically with social, corporate communications, brand, and PR teams to ensure consistency of tone, voice, brand, and message.

Stamford, CT

• Accomplishments: proven record of growing channel from 3 million subscribers to 75 million subscribers, 4 billion views to 50 billion views.
• Manages busy YouTube department with 6 channels
• Serves as a manager of the main WWE YouTube channel, The Bella Twins YouTube channel, WWE Germany YouTube channel, and WWE Music YouTube channel.
• Develops long term and short term strategies for WWE’s YouTube channels
• Functions as the primary liaison between the channels and WWE stakeholders, Google contacts, talent, and vendors
• Oversees WWE show brands including maintaining on brand identity and delivering on brand promises within YouTube

Greater New York City Area

• Serves as a manager of the main WWE YouTube channel, The Bella Twins YouTube channel, WWE Germany YouTube channel, and WWE Music YouTube channel.
• Functions as the primary liaison between the channels and WWE stakeholders, Google contacts, talent, and vendors
• Manages and develops social media presence on YouTube's community tab and Twitter account
• Oversees WWE show brands including maintaining on brand identity and delivering on brand promises within YouTube
• Manages video uploads and scheduling, and ensure complete quality control of assets
• Manages creation and development of new YouTube series

Santa Monica, California

• Managed the day-to-day publishing, production for all content areas of network’s website, YouTube channel and digital platforms
• Produced/edited video, photo, interactive content and blogs for digital and social platforms
• Worked closely with the marketing department, social media department and programming department to ensure all of the best practices are being used and information is being displayed correctly
• Worked with the Sales department to develop and execute sponsorships across all platforms
• Served as project manager for digital projects with a team of developers
• Liaison between Digital and other departments to help ensure goals are met

Santa Monica, CA

Santa Monica, California, United States

managed media, video editor, photographer for local events, videographer, co founder, coordinated SEO and Youtube optimization

Santa Monica, CA

Optimized YouTube channelEdited and created assets for CMSSEO

Studio City, California

Pitched and produced storiesCoordinated talent schedulesVideographer, field producer and story writer for etonline.comField producer for ET's syndicated television showWrote and directed special reelsMedia AssistanceOrganized digital media in Avid Assist and Avid AccessLogged, transcribed mediaAssisted directors and producers in their daily stories

Greater Los Angeles Area

Education record

Ba, Film And Digital Media

Graphic Design And Web Design