Fernanda Lopes Email & Phone Number

Seattle, Washington, United States

São Paulo, Brazil

Responsible for managing Innovation & Renovation projects for the entire Nestlé dairy products portfolio, helping to build the company strategy through a product launch pipeline, planning market and financial targets, managing the development with multidisciplinary teams, and tracking performance after release.- Led customer and market analysis (Nielsen, Kantar, Mintel, Euromonitor, Ad Hoc research, among others);- Define product launch pipeline in line with the business strategy and the consumer demands; - Built the business plan for each new product (volume forecast, price, channel, consumer, revenue and costs targets, competitive differentials);- Define Go-to-Market strategy and execution plan, partnering with communication and trade teams; - Project management, working with a multidisciplinary team, reporting the deliverables (Gates) and marketing analyses directly to the company board; - Tracking releases sales and financial performances, drawing execution plans with sales and demand teams;

São Paulo, Brazil

Manage the canned fish category, drawing the strategy, the short and long-term Brands & Portfolio roadmaps, leading campaigns, tracking sales and financial performance, and conducting action plans with multi-disciplinary teams to reach the category goals. Reporting to a Sr. Marketing Manager:- Led data analyses regarding market trends, competitor's strategy, retail stock, sales opportunities, and price strategy (Nielsen, Scanntech, Genexis);- Draw a business plan for product launch, defining competitive positioning, product roadmap, timeline schedule and project management;- Once a year, built the brand Roadmap with the Marketing Manager, briefing and leading the marketing analyses and building the Board report;- Plan, release and track KPIs of the marketing campaigns with agencies (Publicis Group/Leo Burnett, Inpress Porter Novelli, Integer-Outpromo);- Manage Brand social media (Instagram, Facebook, and YouTube), managing in-house content creation (recipes, videos, photos);- Led weekly meetings with a multidisciplinary team to solve problems and track results (factory, sales, demand planning, supply, logistic teams);- Report to S&OP cycle the sales volume forecast and marketing campaigns goals;- Support sales team with product training, creating new campaigns to help increase Sell In, and creating sales kit;- Portfolio financial tracking (P&L) and leading meetings with supply and factory teams to solve problems and reach financial/cost goals;- Marketing Budget Management;

São Paulo Area, Brazil

The exact scope as the previous position, with extra responsibilities: - Develop a minor brand of the canned fish portfolio, create an annual calendar of communication and trade campaigns, identify cost-decreasing opportunities - Training other analysts and interns in the marketing team;

São Paulo Area, Brazil

- Pilot market and sales analysis (Nielsen, Kantar, GFK, and other internal sell-out tools, parallel to Sell in analyses).- In accompanying content development meetings for União brand social networks, support in the development of communication campaigns.- Responsible for planning and coordinating brand events and fairs with strategic partners and influencers.- Support in planning, executing, and monitoring product launch. - Category budget control.

Sydney, New South Wales, Australia

Cambridge University's English certification student at Navitas School/Sydney. Professional experience as a waitress in the Bondi Pizza restaurant chain.

São Paulo Area, Brazil

- Data analyses, helping clients to build their strategy and their short and long-term plans, mapping market threats and opportunities based on the economic context and the movements of its categories, providing insights for decision making.- Main clients from the FMCG market: Kraft/Mondelez, Perfetti Van Melle, Bauducco, 3M, Campari (among others),- Recommendation of Nielsen solutions suited to customer demand, aiming to broaden the understanding of the drivers of their categories or consumer behavior;- Presentation of Nielsen syndicated methodologies and studies; - Relationship with customers, negotiation of contractual scope, and commercial responsibilities.- Training and development of interns;

São Paulo, Brazil

Led the creation of a CRM platform (to manage the relationship with all stakeholders). Manage contact with the press agency; Support in events.

São Paulo Area, Brazil

Develop graphic arts and illustrations for TV Gazeta shows. Dynamic work routine to meet daily live programming demands and deadlines.

São Paulo, Brazil

Plan and organize events to meet the demand of the Club's associates, Prospect sponsors, and partnerships. Support in managing the event to welcome Jacob Zuma, former South Africa's president, at WTC Brasil.

São Paulo Area, Brazil

"WTC Business Club Young Executives Training Program": Prospect potential customers to sell the Networking Club's membership shares; Negotiations with executives and business owners; Conduct market research to generate networking; Weekly sales targets.

São Paulo, Brazil

Prospect, sales, and briefing meetings with clients; Development of 360° communication plan; Team management. Administrative responsibilities.

Master Of Business Administration - Mba, Business Administration And Management, General

MBA with concentration in Strategy, Leadership, and Marketing (Sep to Dec 2018)

Ceag - Pós Em Administração Da Fgv/Eaesp, Business Administration And Management

MBA

Bachelor'S Degree, Communication / Public Relations

Technical, Visual Communication / Graphic Design