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Overall, an enthusiastic and passionate social, digital, and editorial marketing professional focusing on higher level strategy, engaging campaigns, and creating unique content. Currently Senior Manager, Digital Marketing working on Marvel Entertainment at The Walt Disney Studios, helping to make the digital world a little more super every day.
The Walt Disney Studios
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Senior Manager, Digital MarketingThe Walt Disney Studios Apr 2024 - PresentBurbank, Ca, Us -
Senior Manager, Social MediaMarvel Entertainment Jan 2022 - Apr 2024• Develop and help manage brand's social media strategy and on-brand content,l• Work hand-in-hand with Sales and Integration teams to generate annual revenue through branded content across social platforms • Produce the Webby Award-winning digital series 'Ask Marvel' (2022) and more• People leader managing the team’s Social Media Coordinator • Conceptualize and lead digital/social media campaigns using new and up-to-date social media tools by leveraging relationships with our platform representatives• Lead social strategy for branded content and partnership campaigns such as the NBA's Arena of Heroes• Work with influencers to produce content for awareness and promotional campaigns• Manage live event coverage for conventions, red carpets, and more • Collaborate with internal and external production teams, vendors, and agencies on content creation and optimization for digital platforms • Maintain and keep track of social marketing budget and content calendar -
Manager, Social MediaMarvel Entertainment Dec 2018 - Jan 2022• Develop the brand’s social media strategy with the Social Media Director• Ideate, create, and produce compelling on-brand content —including but not limited to videos, photos, and infographics—for company---wide properties, LOBs, and paid partnerships• Produce digital video series such as ‘Ask Marvel,’ ‘Comics N’ Coffee,’ ‘Marvel Emoji Game,’ ‘Guess that Marvel Character,’ and more• Manage 20+ social media accounts day-to-day across all channels• Help to increase followers and engagements, and hit KPIs year over year through new social campaigns, tool implementation, and more• Work with Marketing Integration team to generate revenue in paid partnerships on social• Instruct production team on how to optimize original digital content for social media distribution• Maintain a content/publishing calendar for all posts and promotions, paid and organic• Craft copy, schedule, and publish content across all social media channels• Report on social media metrics for specific campaigns• Review, revise, and approve licensee social media posts to affirm they follow brand guidelines• Create digital/social media campaigns using new and up-to-date social media capabilities by leveraging relationships with our platform representatives (Facebook, Instagram, Twitter, etc.)• Attend and manage our live coverage of conventions, red carpets and other events for the Marvel brand through Facebook Live, Instagram Live/Stories, and Periscope• Manage and assign projects to designers, and video editors, freelancers -
Assistant Manager, Social MediaMarvel Entertainment Feb 2017 - Dec 2018• Develop the brand’s social media strategy with the senior social media manager• Ideate then help to create/produce compelling on-brand content —including but not limited to infographics, videos and photos—for company---wide properties, LOBs, and paid partnerships• Manage 20+ accounts across all social media channels day-to-day• Help video team optimize original content for social media distribution• Maintain a content/publishing calendar for all posts and promotions, paid and organic• Craft copy, schedule, and publish content across all social media channels• Report on social media metrics for requested reports• Review and approve licensee social media posts to affirm they follow brand guidelines• Create digital/social media campaigns using new and up-to-date social media capabilities• Attend and provide live coverage of conventions, red carpets and other events for the Marvel brand• Manage and assign content projects to designers, freelancers, and video editors -
Social Media CoordinatorMarvel Entertainment Jan 2016 - Feb 2017•Create compelling, on-brand content for company-wide properties that includes infographics, videos, and more•Manage multiple accounts on each social media platform day-to-day•Craft post copy, schedule and publish content across all social media channels•Create and send out daily e-mail blasts•Pull analytics and report on social media metrics•Create digital media campaigns around all LOBs•Cover conventions, red carpets, and other live events for Marvel’s channels•Engage in community interaction with social followers•Identify key trends and how to leverage for potential content•Assist senior social media manager and Marvel.com editorial team in all aspects•Organize content schedules/calendars and liaise interdepartmental field requests -
FreelancerMarvel Entertainment May 2015 - Jan 2016•Write articles, contribute to and create content for company's website and social media accounts -
Digital Media Editorial InternMarvel Entertainment Feb 2014 - May 2015• Assist in all aspects of Digital Media• Format and edit comic related press releases for Marvel.com• Brainstorm and generate ideas and content for various digital media channels• Monitor and conduct data analysis of company's social media accounts • Create various documents on a daily basis for the Marvel Digital Media Group• Have co-hosted the weekly "This Week In Marvel" podcast more than any other person, beside the two regular hosts (Senior Editor, Ben Morse and Executive Editorial Director, Ryan Penagos) • Monitor and organize e-mails, tweets and other polls for various social media campaigns including the Marvel 75th Anniversary Omnibus and Top 50 Daredevil Stories • Transcribe interviews with talent to be published on Marvel.com• Conducted tours given to visiting talent of the New York office, in addition to assisting in interviews with said talent for company's weekly podcast • Wrote and created content for Marvel.com• In collaboration with all Marvel.com editors, constructed the Marvel.com Editorial Style Guide • Attended conventions and helped with live coverage (live blogging company panels, maintained company YouTube channel and live stream, cut live stream video into separate clips for easy viewing) -
Social Media ConsultantJahfurry Corp Sep 2015 - Feb 2016•Service clients, such as Tech Times, in all social media needs•Schedule, write, and create posts•Manage clients' social media accounts•Analyze metrics and optimize content and report based on findings
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Digital Associate EditorYardi Oct 2015 - Jan 2016Santa Barbara, Ca, Us•Contribute to content, copyedit and proofread a variety of editorial products including the daily newsletter, monthly magazine and social media•Write news and feature stories•Assist the editorial director as needed with assigning monthly stories•Plan the annual awards event•Edit video content and produce webinars -
Sales/Marketing InternCityside Archives, Ltd Jul 2013 - Sep 2013Us•Telemarketing surveys to qualify new prospects • Assisting with a variety of marketing projects• Direct mail campaigns• Marketing/sales development and strategy sessions• Market research to identify new prospects• Building up our database • Setting appointments for our sales team• Updates for our website's blog
Alexander Lopez Skills
Alexander Lopez Education Details
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Rutgers UniversityJournalism And Media Studies
Frequently Asked Questions about Alexander Lopez
What company does Alexander Lopez work for?
Alexander Lopez works for The Walt Disney Studios
What is Alexander Lopez's role at the current company?
Alexander Lopez's current role is Senior Manager, Digital Marketing at Marvel Entertainment | The Walt Disney Studios.
What is Alexander Lopez's email address?
Alexander Lopez's email address is al****@****rdi.com
What is Alexander Lopez's direct phone number?
Alexander Lopez's direct phone number is +173285*****
What schools did Alexander Lopez attend?
Alexander Lopez attended Rutgers University.
What are some of Alexander Lopez's interests?
Alexander Lopez has interest in Writing, Children, Blogging, Digital Media, Podcasts, Social Media, Film And Tv Reviews, Marketing, Civil Rights And Social Action, Content Creation.
What skills is Alexander Lopez known for?
Alexander Lopez has skills like Social Media, Social Media Marketing, Microsoft Office, Blogging, Digital Media, Microsoft Word, Powerpoint, Customer Service, Social Networking, Retail, Marketing, Market Research.
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