Helping brands to better connect with target audiences . Focus on brand strategy, customer profiling, innovation and integrated campaigns.

Marketing and advertising consultancy based in Dallas, TX.Clients: The Dallas Cowboys, Texas Department of Agriculture, KVDA Telemundo 60, Tricolor Auto Group, Texas Water Development Board, TEGNA Media and FWISD.

Led Regional Hispanic Marketing initiatives for Chevrolet in South Central and North Central regions supporting Chevrolet RMMs Agency's point of contact and lead for the execution of National Hispanic events in coordination with Jack Morton's National team. Supported Chevrolet's experiential AOR as SME to ensure brand communications were relevant to consumers across acculturation levels.

Managed day-to-day communication with Chevrolet RMMs and led Regional Hispanic Marketing initiatives for Chevrolet in South Central (2011-2014), North Central (2013-2014) and West (2011-2012) regions. Developed the 2012-2014 Hispanic GTM plans for SCR.Highlights:- Led agency resources and media partners to execute the Chevrolet Title Sponsorship for Premios Texas (2011-2013) in the South Central region. - Managed the first in-market Hispanic shopper experience study for the South Central region. - Launched La Nación Texas, the first Latino Social network platform for SCR. - Developed in-culture programs to leverage General Market properties among Hispanics increasing brand's consideration.- Produced vehicle integrations for local Auto Shows as well as key sales events i.e. Truck Month, MYEE, CYEE, etc.- Assisted and advised LMA's AOR directors to achieve strategic direction alignment.

- Collaborated in 2010 Multicultural Plans for Chrysler, Jeep, Dodge and RAM brands. Direct report to SVP Group Account Director.- Managed client’s multicultural initiatives for the Southwest (2005-2010) and Midwest (2008-2010) regions. Lead agency resources to ensure Chrysler, Jeep and Dodge’s Regional Multicultural needs are met on day-to-day basis and in short, medium and long term objectives. - Supervised Multi-brand, Multicultural efforts in major Hispanic markets such as: Chicago, Houston, Dallas, San Antonio, RGV, Albuquerque, Austin among others. - Advised and recommended client’s and stakeholders on Multicultural marketing executions including TV, radio, interactive, and live marketing initiatives for Tier II and Tier III. - Provided Cultural insights in relation to Hispanic market trends, consumer insights, competitive activity and multicultural marketing best practices.

- Reporting to President and founder, managed the account service group for the agency’s key accounts. - Created 100% of the agency marketing plans for clients. Detailed strategies to engage Hispanic consumers with client’s products and services. - Provided direction on client’s Tier II –III marketing & promotional efforts. - Managed client’s Hispanic advertising budget and resources through long-term planning and structured reporting mechanisms.- Negotiated and executed all media planning and buying on behalf of clients.- Acquired promotional experience in several industries such as QSR, Automotive, Non-Alcoholic Beverages, Telecom, Banking, and Broadcast among others.